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Home » The Famous Blog » Who are the True Affiliate Marketers

Who are the True Affiliate Marketers

May 19, 2010 - Last Modified: May 19, 2010 by Costa

affiliate marketers

There are, in the world of Internet Marketing, 2 core groups of Affiliate Marketers. One is the type who recommends you affiliate products that you can place in your blog or sites so he can make his money from the referral fees. They seldom sell any of the affiliate products themselves. Within this particular type group, they are again separated into 2 different types. One will be the guy who tries to convince you to stick everything under the sun into your blog. They seldom do any research to find out if the product is worth promoting or otherwise. All they want is for people to sign up and as long as he makes his referral fees, he will be happy.

The other type group is the one who takes the trouble to find out the true value of the product before they make any recommendations. They are a little bit more ethical and responsible and not totally blinded by the color of money. Both these core groups seldom or never sells any actual affiliate products in their sites or blogs. Their main source of income are the referral fees they get when their readers signs up through their referral links.

They are called Referral Marketers

This method of affiliate marketing, which I prefer to call “referral marketing”, can be quite lucrative. Some networks pays quite handsomely for new sign-ups. Though some will only pay when the new sign-up makes their first sale, there are also many which many which pays immediately as soon as a new sign up is approved. A fine example is Text link Ads, the giant link broker. Their referral fees is $25 per sign up and there are many others which pays no less.

Suffice to say, to make good in this area, you need to have a high traffic volume blog with thousands of affiliate marketer wannabes reading and waiting for the next new products to promote. If they are big names and have a huge following, Internet Marketers actually pay these “referral marketers” to review their products so they can get lots of affiliates signing up to sell their products for them.

We are the true Affiliate Marketers

The thousands of affiliate marketer wannabes who are following the blog of these “referral marketers” makes up the other core group of affiliate marketers. They will usually consist of people like you and me and they make up the biggest type group of affiliate marketers. Everyone who has a blog and who has the desire to make some money from their blogs will insert more then a couple of banners promoting one affiliate product or another. We thus, can be considered as the true affiliate marketer.

However, there is a problem. Referral Marketers, the guys whom we depend on to find new money making affiliate products will tell you that X products is a good product to sell and you will be making XX dollars if you can sell one a day. That is the obvious part of the whole truth. The fact is, in many cases, most will not even sell one in 3 months, lest in a day.

What Contributes To A Sale

The most important factor to consider before blindly promoting any products under the sun as recommended by our referral marketer friend is to ask ourselves. “What is our blog about.”

Lots of people gets the impression that as long as they got the traffic, they will be able to sell whatever. You can have 5 thousand people coming daily to read about your personal sex live, but if you insert a banner promoting WordPress Themes, believe me, you will starve.

On the other hand, if you have a blog that writes about WordPress Themes Customizations or tips but has only 300+ daily visitors, believe me yet again, you WILL sell at least ten themes a month.

If you haven’t heard already, that 300+ is called targeted traffic and targeted traffic is the key to making online money.

Consider Also The Conversion Rate

Making online money with affiliate products, because it pay per sale, has a much lower conversion rate than making money through pay per click like Adsense. To get people to part with their cash so that you can make yours as not easy as simple getting people to click for free. A conversion rate of 0.5 to 1 percent is the accepted standard for affiliate marketers. That is to say, for every 10,000 monthly visitors, expect not more than 10 sales. That is considered good. Of course some have claimed much higher success rate, but I am taking my experience as a benchmark.

Thus if your blog receives less than 10,000 unique and targeted traffic per month, which relates to the product you are promoting, expect no sales in a month. Of course you will still sell something even if your blog gets 1000 uniques a month. Use the 6 to 10 months expectation period instead, by which time you would already have given up and whining away about the poor or no sales.

Image Credit: winner

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Filed Under: Affiliates, Online Business

About Costa

Follow @costafong

Costa, who has been blogging for the past five years and and an affiliate marketer for three. He likes to say things as it is. His straight talking and sometimes sarcastic blog has been toned down to give away Free WordPress Theme Tips And Reviews these days.

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{ 27 Responses }

  1. Darren Scott Monroe says:
    WOW. I like the way this was broken down. I would say though that the more you just recommend products without the whole affiliate marketer title the better you will do. Less "I am a affiliate marketer" and more of "I am Darren and here is what you should do because I use it and it is great" .
  2. John says:
    Great tips. I am still working on gaining more visitors before I try to monetize it. I have a hard time figuring out what kind of affiliate program I should start and learn with.
  3. Gina says:
    LOL! Well, when you put it that way it seems almost as if affiliate marketing is like joining a specific church or cult. I guess it is in many ways but very insightful. Interesting notion about the Adsense part. Maybe it's a good idea to mix up the two: Adsense and Affiliate products. Traffic is what it comes down to at the end of the day.
  4. Patrick says:
    Building a niche is important and then promoting a product that is relevant to your nice is a wise way and it will definitely work better.The more directly the affiliate product is related to your niche the more conversions you will make.But before promoting a product you must first read reviews of it to find out whether it will be of any real use for the people who buy it.
  5. AJ says:
    In my opinion there are 2 types of Affiliate Marketers...Those that make money and those that do not. So which are you?
  6. Udegbunam Chukwudi says:
    Plenty of Nigerian "gurus" fall into the 1st group of affiliates who recommend affiliate products. They claim you can make hundreds of dollars overnight by joining several pay to click site and then they provide you with their affiliate links to sign up with. It only becomes obvious that they don't know s**t about the company they referred you, when you seek some help and they appear TOTALLY CLUELESS!
  7. Colleen says:
    If you haven’t heard already, that 300+ is called targeted traffic and targeted traffic is the key to making online money. This is huge! I hope folks reading your article today understands this key point. In our business, perhaps 20,000 searches per month are done for "[insert city] real estate" in our area. However, the one search per month for a phrase, for example, "home for sale in [insert city] next to [school name] with a minimum 3 bedrooms" is a very serious lead for us. These are the leads we market to. .-= NEW from Colleen@Kennewick Real Estate´s last blog ..Tri Cities Washington Cold Winter Nights Makes For Abundant Springtime Babies =-.
  8. Jason Jumat says:
    I think you have separated the facts between all these marketers with accuracy. Most people don't really think about this or even understand that there's actually a difference. This brings me to mind that: Education is a vital tool needed to succeed online. Being specific about many things while gaining a lot of knowledge. More people are becoming referral marketers not knowing anything they're taking about.
  9. Julius Kuhn-Regnier says:
    I think you have made some good points here. I am also trying to focus on targeted traffic and at the moment I am focusing mainly on search engine traffic. We will see whether it works out ;)
    • Costa says:
      Hi Julius, Rest assured, SE traffic always works out and it is easier to build up. However, like I said in my reply to Dev, social traffic will play a more important part if you have long term plans for your flagship blog. For your MMO blogs however, well targeted organic traffic is king. .-= NEW from Costa´s last blog ..Frugal 3.5 Is Now WordPress 3 Compatible =-.
  10. Murlu says:
    Agreed. I really don't like the blogs and websites which blindly affiliate with every possible program because it's evident they never really use or can 100% recommend the product/service. Instead, I like ones which do give insights about how they use them, what their experience was, what benefit I can receive from it. It does come down to referral marketing, spreading it through word-of-mouth on your blog. .-= NEW from Murlu´s last blog ..Time Management For Successful Bloggers =-.
    • Costa says:
      Hi Murlu, Yes, actually affiliate marketers, being the third party, plays an important role in checking the balance of opinions. The developer of the product will no doubt praise their products to the sky. An ethical marketer will tell their readers the good as well as the bad and let them judge the products for themselves. .-= NEW from Costa´s last blog ..Frugal 3.5 Is Now WordPress 3 Compatible =-.
  11. Costa says:
    Thanks for all the kind comments, guys. I sorely miss this kind of readers in my blog as 98% of them are Search traffic. :-) .-= NEW from Costa´s last blog ..Frugal 3.5 Is Now WordPress 3 Compatible =-.
    • Hesham says:
      Thank you Costa for this useful article! By the way, you can log-in to your account while commenting and replying to comments and see the difference ;)
      • Costa says:
        Thank to you too. .-= NEW from Costa´s last blog ..Frugal 3.5 Is Now WordPress 3 Compatible =-.
  12. Dennis Edell says:
    Dev - "Having 50 targeted traffic is far better than having 500 targeted traffic" Huh? How does that make sense? .-= NEW from Dennis Edell @ Direct Sales Marketing´s last blog ..10 Social Share Sites Chosen – Do You Agree? =-.
    • Costa says:
      That statement, if I had written it, should read, "Having 50 targeted traffic is far better than having 500 non- targeted traffic" .-= NEW from Costa´s last blog ..Frugal 3.5 Is Now WordPress 3 Compatible =-.
  13. Ryan says:
    Great points Costa. We buy from trusted sources. Unless a person knows what they're selling why would anybody buy from them? Know your product inside-out by blogging on the topic. This puts you in a position to make sales. .-= NEW from Ryan´s last blog ..How The People’s Program Cash Gifting Club Helps You To Get Started =-.
    • Costa says:
      Good point Ryan. Trying to bluff our way through is dangerous. .-= NEW from Costa´s last blog ..Frugal 3.5 Is Now WordPress 3 Compatible =-.
  14. Dev says:
    Hey Fong, Nice Post. You have made some great points. Having 50 targeted traffic is far better than having 500 targeted traffic. Now i am focusing more on seo for targeted traffic. Thanks for sharing this great post -:) Thanks, Dev .-= NEW from Dev @ Blogging Tips´s last blog ..Interview With Marko Saric From Howtomakemyblog =-.
    • Costa says:
      Yup, organic traffic is the way to go to see fast results. For the long term however, social traffic will come to play a more important role. .-= NEW from Costa´s last blog ..Frugal 3.5 Is Now WordPress 3 Compatible =-.
  15. The Bad Blogger says:
    Targeted traffic is by far the most important factor of selling online, be it a sales page or a blog. Without that is like selling a fridge to the thousands of Eskimo... but still there are blogs that just don't understand the core factor of being an affiliate marketer. .-= NEW from The Bad Blogger´s last blog ..The Most Important Post For The Bad Blogger To Remember For The Rest Of His Life ! =-.
    • Costa says:
      So very true. I see lots of blogs blindly inserting affiliate products that has nothing to do with their blog niche. maybe some do it just to make their blogs look cool. :-) .-= NEW from Costa´s last blog ..Frugal 3.5 Is Now WordPress 3 Compatible =-.

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