The Black and Tans were a royalist paramilitary group funded by the British government’s Irish police force in 1920 and 1921, when Ireland was in open revolt against colonial rule. In this Future of Engagement episode, host Murray Newlands examines how social media covered the Black and Tan fiasco, and how Nike mitigated the damage […]
Find Out How SXSW is Getting Covered on Social Media in Future of Engagement!
Social media: South by Southwest is one of the United States’s largest and most important festivals for film producers. Held annually in Austin, Texas, the festival is widely covered by traditional and social media so that even people who don’t go are able to stay up-to-date on what’s happening. In this week’s Future of Engagement, […]
5 Steps to Your Social Media Monitoring Success
This week, over on my blog, I decided to do a whole theme on something that is so important, yet many companies either don’t know how to do it, don’t realize they should be doing it, or don’t do it to the extent that they could be doing it. And that something is social media […]
Find out How Publishers Can Reconnect with Customers and Readers
In recent years, publishers have found it increasingly difficult to connect with customers in a space conductive to converting them further along the sales cycle. In this episode of Future of Publishing, host Murray Newlands interviews Echo’s Chris Saad about how publishers can turn back the tide and engage with customers on their own sites […]
Did Sacha Cohen’s media gambit work? Find out in the Future of Engagement!
In chess, a gambit is where you sacrifice a pawn to gain positional advantage on the chessboard. During last Sunday’s Oscars, Sacha Baron Cohen dressed up as “Admiral General Aladeen” from his film, The Dictator, and spilled Kim Jong Il’s ashes on interviewer Ryan Seacrest. Cohen sacrificed his ability to market the show in similar […]
How Did Blogs and Social Media Respond to Adele flipping off the Brit Award Producers?
Young British artist Adele received her third career Brit Award at the end of February. When she came up to give her acceptance speech, the Award host let her speak for thirty seconds and then cut her off. She was understandably upset and flipped off the producers. In this episode of Future of Engagement, I […]