Car Racing VS. Traffic Building

March 7, 2011 - Last Modified: March 7, 2011 by Linda Bond

To drive traffic to your site you have to have a niche. In this case it is car racing vs. traffic building. First you start out as a sprint driver. In order to start bring traffic to your race you need to build your foundations. You build a dedicated website, a related blog and a fan page on Facebook. Your goal here is to get people excited and invite them out to your race – as you do better with each race you begin to build momentum. As the momentum builds, so does the foundations you set up.

As you move up you expand your outlooks and set up a twitter page. You gain followers by promoting your upcoming races. As the excitement builds, the followers get excited and re-tweet and re-post your progress.

Once you start winning more and more races, your foundations are building. But, then you decide to go a step further and move up to the next level – a modified. From here your outlook starts expanding even more because you have moved up a level and gained even more followers. You then get more Twitter followers and Facebook friends because you have just increased your level of racing. From here you go to forums that are related to racing and you answer inexperienced racer questions and you build up a relationship with everyone within the forums. You go to more forums and do the same and now your traffic is increasing from not only your fan base from those new relationships you just made at the forums.

Race as hard as you can

You go out and you race as hard as you can with a couple downfalls, but you get right back on your wheels and keep doing the best you can do. Before you know it, you have won your first championship at the race track your fans know you best at. Next thing you know you are being contacted by sponsors or partners that want to do business with you because they see just how successful you really are and see that you are soon going to be going to the TOP! So, they offer you sponsorships in exchange for doing your best and driving traffic to their sites or product.

They advertise your name and or brand, which in turns brings in more traffic than you could ever dream of. You get out on the race track and do your best and while you are out there, you are raising awareness for your current sponsor or partner. As the sponsor sees their traffic increase, yours is out the roof top as you are being exposed to more people than you could have ever imagined. You are now on top and now have non-stop traffic, as long as you keep up your end of the bargain and keep racing and winning. If you win the championship with your new sponsor on board, you will be rewarded not only in extra exposure but in more money than you ever expected.

So, go out there and start racing like a champion and move on up to the Nascar level where you have it all, but you still have to keep up the momentum and work hard to keep your fans and build new ones. You keep building upon what you have already started and before you know it, you are the next Nascar champion and you will be one of the big guru’s that everyone knows and recognizes and wants everything to do with you. But remember, like us all we have to start small and work hard to build up the momentum to earn that special spot with all the rewards that will pay off in the end!

Thanks for reading and hope you liked the concept!

This article is part of the Traffic Generation Blogging Contest, please add a comment and tweet it to support the author.

About Linda Bond

Follow @imarketerlinda

My name is Linda. I have been working online for over 20 years and am currently a new super affiliate. I am also into direct sales and am a copy editor on the side.

{ 82 Responses }

Glen says:

Hi Linda, love the analogy! Being dedicated, working hard, and being consistent is what success is all about, be it, blogging, racing, or running a sandwich shop. We all want to be INSTANT Champions, but unfortunately, we must first start where we are and DO the necessary work that readies us for the BIG race. Nicely written Linda!
Mark says:

Linda, You finally convinced me to build a Facebook fan page. Of all of the articles I have read about traffic building, yours finally convinced me to go ahead and do it. I am not the biggest fan of Social Media Optimization (SMO) in that it doesn't always bring the most targeted traffic, but after reading your article, I feel that this is something I must do. Thanks, Mark
- Linda says:
  
  Hey Mark, That is great that you finally set up a fan page on Facebook! There are so many people on Facebook that you can reach out to that probably would not find you otherwise! Facebook is an awesome tool, as is Twitter as you know how to get followers. I have a new eBook out that tells you how to get Twitter followers for free - check out my blog to see how to get it. Be sure to friend me over at Facebook too - would love to connect with you. Thanks for commenting and I wish you the best of luck! Linda
Cosmin Stefan says:

Hello Linda! I liked the analogy you used in this article. It was very creative. Good luck with the contest! Cosmin.
- Linda says:
  
  Thanks for stopping by Cosmin and glad you like the analogy :) Linda
Charlene says:

Hello Linda. I liked the concept you used in your post. It’s exciting and inspiring. I’m just wondering when does traffic building really end? Unlike, car racing you can tell that the game is over if you reached the finish line. Does traffic building has that so called ‘finish line’? Well, maybe we can say that we have reached the finish line if we already are getting traffic. However, if we think about it, it does not end there. It’s a continuous process. And the more we get the first batch of traffic the more we would need gasoline to boost us up for non-stop racing. =)
- Linda says:
  
  Oh yeah - love your point there :) Thanks for the comment, I appreciate it! Linda
Delena Silverfox says:

This was a really great analogy. It also had me chuckling a little as it kept reminding me of Pixar's movie "Cars." Without the right mentality and focus, you'll just be a wannabe who's deluding themselves. And I love how you mention upping your game elsewhere, not just on your blog and forums, but with the social media and expanding that, as well. I've been running an experiment on Twitter where all I've been doing is RT'ing others stuff that I enjoy, and giving people @ mentions for following, and replies, etc. Nothing new from myself, just furthering others' work. In just two days, I have just under 25 new followers (which for me is a lot right now). Getting closer and closer to the bigger races, a lap at a time. Delena
- Linda says:
  
  Congrats on your twitter followers :) Glad you got a chuckle out of the article. Yeah, RTing others posts is a great way to start, maybe add in a quote or something before you start promoting your own products. Thanks for your comment, I really appreciate it. Linda
rohan says:

Great analogy, you used here. I've only just found this blog but from the articles I've read you guys have a cool way of bringing across new information in a fun way. Thanks for sharing Linda.
- Linda says:
  
  Glad you liked the article :) Linda
Andreas Pazer says:

If nobody comes to visit your site, then what good is it? Once you have the actual website set up, then you need to start working on web traffic building. Web traffic building is the process of building "traffic", or visitors, to your website. Without using proper web traffic building techniques, you'll have a tough time getting anyone except your mom to visit your website.
- Linda Bond says:
  
  Very well said. Thanks for your comment. Linda
Elizabeth says:

Definitely some good points here! Gaining traffic takes time. We need to be systematic and continually be building up our business. It won't happen overnight, but it will happen over time!
- Linda Bond says:
  
  Yes, you are correct, Elizabeth :) Thanks for the comment! Linda
- Codrut says:
  
  Getting traffic shouldn't take time, if you know how to attract it (e.g. post comments here on this lovely blog... :) What takes time is relationship building so nurturing cannot happen overnight.
  - Linda Bond says:
    
    You are right, Codrut. Thank you for taking the time to stop by and leaving a comment, I appreciate it :) Linda
Solomon says:

Hi Linda, A very appropriate comparison. Your advice 'start small and work hard' should be applicable to most bloggers, especially me. I shall re-start my blogging exercise which I stopped years ago. Thanks for your advice which I shall take to heart. Solomon
- Linda Bond says:
  
  Solomon, So glad to hear you are going to restart your blog! Best of luck with it, I know you will do just fine - take it slow and gradually work it up :) Keep me posted, I would love to visit your blog when you get it going again. Linda
- Codrut says:
  
  I could add... start small, think big, act strategically :) I know how many mistakes I was doing when I started back in Nov 1999. Two years all I did was reading about ways to make money online and get traffic, and only when I started to actually implement and try what I've reading about, I started seeing some results.
  - Linda Bond says:
    
    I think many of us did a lot of reading and became confused, at least I did years ago when I first tried. It's easier when you have some instruction and connections to help you succeed. I appreciate the comment. Linda
Rose says:

Hi Linda, Your title brought me here. Good luck with the contest. ;)
- Linda Bond says:
  
  Thanks for stopping by and for the well wishes :) Linda
DR. BERNADETTE MELLON says:

What an excellent article Linda you are a wonderful writer!!!!!!!
- Linda Bond says:
  
  Thank you, Bernadette :)
jim Davis says:

Good Luck on your contest... Say HI to Mike.
- Linda Bond says:
  
  Thanks for stopping by, Jim. Hi Mike! :) (whoever he is..lol) Linda
kirapermunian says:

Hi there Linda, I liked the idea in your post incorporating the creative ways in blogging. Also I like it when you said, "Start OUT Small Build to a champion". While I am in agreement with you on that, I think in traffic building you have to make this small footprints to be a permanent mark, you wont have a hard time going back from time to time for making small footprints. Thanks, Kira Permunian
- Linda Bond says:
  
  Very true, Kira. Thanks for commenting :) Linda
Steve May says:

I just wanted to say the fact your title brought me here alone says I think you know what you are doing when it comes to internet marketing. It is a tough world out there and you cant be letting silly oversights cost you potential readers/customers! Great post
- Linda Bond says:
  
  Hi Steve, Glad the title caught your attention :) Thanks for commenting, I appreciate it. Linda
Mavis Nong says:

Hi Linda, Great analogy and informative post. It's important to bear in mind that business success doesn't happen as fast as a racing car. One has to be patient, whilst building the momentum. Thanks for sharing and good luck with the contest. Mavis
- Linda Bond says:
  
  Hi Mavis, Car racing takes years to get to the Nascar circuit, it works very similar - nothing happens over night in any business, it takes time to build it up. Thanks for your comment. Linda
Derek Barrington says:

Hi Linda, I like the anology between traffic building and racing. It brings something different to the article in a clever way, keeping the readers interest
- Linda Bond says:
  
  Glad you like the article :) Thanks for commenting! Linda
Kimi says:

Hi Linda, Good analogy, though I am the typical person who prefers, "slow but save and steady" From the beginning of growing my blog, I have never used Twitter seriously, I believe it is the terrible social media ever, full of automated tweet, and spammy tweets. I don't say, that Twitter is 100% bad, but I just don't like using it to generate traffic. If it is not automatted, can't be bother to tweets and re-tweets all day, while, in the meanwhile, I can write some articles, and publish them to article directories for solid backlinks. Thanks
- Linda Bond says:
  
  Hi Kimi, Yeah, Twitter isn't for everyone. Definitely need to have things automated, saves so much time :) Thank you for your comment, I really appreciate it. Linda
Tina Lindgren says:

Hi Linda Thanks for an entertaining and yet very informative article :-) Now I only want to add, that you also need to take some important breaks - - Give the car a close engine check (are everything still working - follow up emails, links, hacker attacks, etc.) - Study the race track ( where did you do well and where did you loose speed - Google analytics, your list report) - And finally remember the driver (YOU) also need to recover and take time off. Cheers Tina
- Linda Bond says:
  
  Oh yes, breaks! Forget about them sometimes ;-) Watching stats is a great way to figure out what people are looking for and how to improve upon them. Taking time off is very important so that you can get back in that car feeling refreshed and do the best that you can! Thank you so much for these great tips, Tina. Linda
Shiva says:

Hi Linda, Car Racing and Traffic Building, nice analogy. The post reminded me of the phrase "slow and Steady" wins the race and yes it does apply to blogging. There is fierce competition, car accidents (umm!! Downtimes, server errors, blog errors), there are downfalls and some times you loose the race too but losing one race does not mean that you will lose the championship or tournament, there is a whole lot of races still left. Many bloggers, give up on first failure but they forget that failures are just ladder to success. I think traffic builds slowly as you go on producing great content. Bloggers should understand that they wont get huge traffic in a day or a month or in a year but traffic building is gradual and happens as time pass. I think bloggers who go on even after getting failure and downfall, will certainly get the checkered flag.
- Linda Bond says:
  
  I agree with you Shiva! Thanks for the comment :) Linda
Simon dodd says:

Hey Linda, Great analogy, it suddenly made me realise I should have made this connection a long time ago being a massive fan of all forms of motorsport! Keep up the great work and good luck with the competition!
- Linda Bond says:
  
  Hey Simon, Thanks for stopping by and glad you like the analogy :) Linda
Deb says:

The biggest connection between racing and building a business is not just putting your pedal to the medal as they say, but to use what you got under your helmet to put yourself out in front. Selling yourself as you work to promote your dreams or product makes sense and yes it's definitely a race to the top. Keep on following the oval Linda and you will pull out in front of them all! Racing is not just going in circles it takes a cool head, hard work, and steady nerves. Just like trying to get a blog or business off the ground. Good association! Get right out there and grab onto that checkered! Deb
- Linda Bond says:
  
  Deb, Yes, certainly the person under that helmet has to work to get to where they want to be and if they use the methods given they can meet me at the oval Linda. Love the new track named after me :) Thanks for the awesome comment! Linda
Adrienne says:

Hi Linda, Really good article and I love the title. As I continue to learn how to really drive traffic to my site it's just taking one step at a time. Your comparison to racing was right on and no one whoever is just getting in the game wins their first race. It takes time to learn how to properly maneuver the track and get more and more fans to cheer you on. I can definitely see the comparison between driving traffic to your site and racing cars. Really enjoy the article Linda, great job! Adrienne
- Linda Bond says:
  
  Adrienne, So happy you like the article and the concept. Taking one step at a time is the way to go, so you can feel how each step works and then adjust if necessary and move on. Thanks for commenting :) Linda
Mani Viswanathan says:

Branding is what a blogger needs to focus on right from the start. It should not happen that, he didn't brand his blog/products quite early & he has to regret about it in the long run. I like your comparison between a car race & traffic building :-)
- Linda Bond says:
  
  Hi Mani, Happy to hear you liked the comparison :) Yes, branding is very important for everyone as it helps build a strong relationship. Thanks for the comment. Linda
Alex says:

Interesting analogy Linda, traffic can be very well compared with car racing. Because if your press the accelerator your car will go faster and if your car is better then the others then it will run faster. So is with traffic, if you start networking a lot, bulding backlinks etc your traffic will increase and if you create better content (aka have a better car) you will get more traffic. So I think we should gas up and press the pedal to the metal.
- Linda Bond says:
  
  Alex, Yes, you got it! Let's push our pedals to the metal and I will meet you at the winners circle :) Linda
Sally Neill says:

Hi Linda Vroom Vroommmmmmmmmmmmmmmmm :)Love the racing theme, especially the part about getting sponsors or partners, as we both know building relationships with others online sure helps lots.I have to admit I am more a "SLOW N STEADY" wins the race kinda gal, no need to rush it, just build up momentum as you said.Too many people "CRASH N BURN" when it comes to traffic generation, without instant results and a flood of traffic they dismiss traffic generation methods that would work given time and effort.Hopefully people realize it does take time, but if you work hard you will reap the rewards.Loved the blog post, I am away off for a spin around the traffic track now ha ha and sprinkle some of my LITTLE TRAFFIC SEEDS all over the place!Sally :)
- Linda Bond says:
  
  Hi Sally, Slow n steady is great because rushing really will not get you anywhere any faster. Taking your time to get to where you want to be will help you build up more solid foundations that are needed in the beginning to help you achieve your desired goals. Thank you for your comment and for spreading traffic seeds - we all need to have them spread, as it is a team effort event. Linda
Jan Husdal says:

While I enjoyed the racing car analogy, I must add that the road to success isn't necessarily as fast as a racing track. It has taken years of consistent and dedicated blogging to reach the point were I am now approached by those mentioned sponsors or partners. However, once they started knocking on my door they really came pouring in. I guess what I am saying is that once your blog reaches its own momentum and rolls by itself so to speak, that's when the fun part of blogging begins.
- Linda Bond says:
  
  Jan, Getting to be a Nascar driver takes many years to actually get there, you cannot just go there and expect to be able to race. You have to build up your skills to get there, just like you do to in any successful business. And you got it - everything just rolls into place :) I appreciate your comment. Linda
Sathish says:

"Start small and work hard" is the new mantra to be successful online. Thanks for sharing an useful article. Sathish
- Linda Bond says:
  
  Thanks for reading, Sathisjh and glad you like it :) Linda
Vijayraj Reddy says:

good article and very creative comparison, thanks for sharing...
- Linda Bond says:
  
  Thanks for reading and commenting! Linda
TJ McDowell says:

Wow - your blogging experience has been different than mine. So far for me, it's like a Nascar race where lots of people show up to watch, but nobody paid admission =)
- Linda Bond says:
  
  Keep doing what you are already doing and eventually all your hard work will pay off! You already have the crowd, now just keep feeding them what they want. Linda
Mary says:

Linda, Great article! Wonderful title and I never thought of it that way, but makes perfect sense. You got me thinking of all the ways to build my business too. Keep the good ideas coming:-)
- Linda Bond says:
  
  Happy to hear that my article gave you ideas on how to build your business. Thanks for your comment! Linda
Karen says:

Linda, Great Article with plenty of great tips for success!! thanks for sharing!
- Linda Bond says:
  
  You are welcome, Karen. Glad you found this article useful. Linda
Marsha says:

Linda, This creates a feeling of forward motion and excitement. Makes me want to get out there and get the work done!! Plenty of ideas and simple enough to be effective. Thanks Marsha
- Linda Bond says:
  
  Marsha, I am happy the article gets you excited and gives you momentum to get some work done :) Thanks for commenting! Linda
Hilary says:

Great article! I never thought about it in terms like that, but very clever! Logical steps to success!
- Linda Bond says:
  
  Glad you like the concept :) Linda
Aurelius Tjin says:

Very Catchy Title. Thanks for posting. Very informative and useful . ;)
- Linda Bond says:
  
  Glad you like the title and that you found it useful :) Linda
Fisayo Sanyaolu says:

This is a short and very informative article. Thanks for sharing Linda!
- Linda Bond says:
  
  You are welcome, thanks for reading :) Linda
Tinh says:

That is great idea and I do very love your title, very creative one :-) Congrats and hope you will win. Regarding the idea, I think either joining a car race or traffic building, we have to try our best to achieve the target at the earliest time possible :-)
- Pumama says:
  
  What a creative title! I am sure that your title will attract a lot of readers. btw, I agree with @ Tinh.
- Linda Bond says:
  
  Yes, you definitely want to get started as early as possible and hopefully end up a Champion :) Thanks for commenting! Linda

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