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Home » The Famous Blog » How to Start a Business on the Internet: Social Networking can be your Tool

How to Start a Business on the Internet: Social Networking can be your Tool

April 5, 2010 - Last Modified: April 6, 2010 by Lena_and_Dima

small_businesses

Small businesses need to ensure that they do not overdo their social networking efforts.

While the brouhaha over social networking continues unabated, the truth seems to lie somewhere in between in terms of its real effectiveness in spreading the message about a particular business.

Agreed that there are numerous big companies effectively using social networking sites such as Facebook and Twitter to market themselves, and reaping rich rewards from their efforts, but small companies and businesses should never lose track of more tried and tested, traditional means of promoting themselves.

Social Networking for Small businesses

This is particularly true for small businesses since they have limited manpower and resources to work with. Large companies are invariably deploying full time staff for manning their social networking endeavors – a luxury that most small online businesses simply cannot afford.

Small businesses also need to remind themselves about large social networks like MySpace and Second Life – whose shelf life in terms of appeal for business promotion eventually turned out to be reasonably limited, and the companies which spent enormous amount of time and money establishing themselves on them, only found their efforts wasted eventually.

Don’t ignore Social Networks

That said, social networks are something which you would prefer not to ignore either, especially considering the enormous amount of time that people tend to spend on them these days. The key lies in striking an effective balance in terms of the time and efforts that you spend on them, and the rewards that you derive from them.

The endeavor has to be to channelize and drive traffic from your social network page to your own website, and not the creation of a separate identity of your business on these networks. Remember that your social networking presence is meant to complement and substantiate your actual business presence in terms of your own website and not substitute it.

You should ideally have little snippets of your website on the social networking sites which will eventually egg people on to visit your website. You could do this by uploading images of happenings in your businesses or informing people about new product launches and offerings and so on. But remember to whet their curiosity just that little bit, so that, for the complete lowdown, they definitely make the tread to your own website.

Ultimately, traditional means of advertising and promoting one’s small online business must be relied upon.

Facebook & Twitter

That said, while you are in the midst of your efforts to tweak up your Facebook business page, it would be a great idea to follow up with some appropriate Tweets from your Twitter business account. That way, a lot of people will be informed about new developments in your business, and it will serve as a sort of a cross-platform promotion across both the sites.

Spreading the message about your business

Finally, you will see that these little endeavors of yours will go a long way in spreading the message about your business. They will not take up too much time and effort, and yet will get you the rewards that you are eagerly looking forward to obtaining.

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Filed Under: Online Business, Social Media

About Lena_and_Dima

Lena Morrish & Dima Nikolayenko are entrepreneurs who have been running their internet business from home for a few years. They are happy to share their success with anyone looking to start a home Internet business. Tips and step-by-step guides on very wide range of subjects e.g. how to make a good website or how to run residual income business etc. written in layman’s language are available on InternetBusinessBTS.com

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{ 8 Responses }

  1. Jason Jumat says:
    One big mistake a lot of people tend to make when they approach the internet and identified it as a way to make money, they start fast and end doing nothing. They start at a quick pace, being highly excited about what they're going to do while having high hopes (expecting) that their endeavors is going to be a success story from start. When they don't seem to succeed within a month with something they just give up hope. The worst mistake ever to make. It's always good to be active with social networking. It can build up your brand overnight. But it's a lot of work ad I think it's one of the reasons people never seem to get to the end-line. .-= NEW from Jason Jumat @ I need money now´s last blog ..Product Name =-.
  2. Dennis Edell says:
    You said it man, beginners mostly get so caught up in the new and shiny, they completely ignore the tried and true....back to basics with them all! lol .-= Dennis Edell @ Direct Sales Marketing´s last blog ..Will DEDC Comments Remain Do-Follow? It’s Up To YOU! =-.
  3. Phillip Dews says:
    Hi Lema and Dima, great post you got here and you made some very good points. I would liked to have seen more info about branding your self and the imprtance of using a picture of yourself when trying to brand you blog. for me my Business is Me and it comes across on that with my blog so having a picture of me on my social networks in my book is vitally improtant as it shows that my blog is an honest and trustworth one! There are certian tools like Market me Tweet that I also use to brand myself and my blog with with help out enormously! At the end of the day a blog with no traffic is as good as a dead blog. so branding yourself correctly go hand in hand with good quality content! I have been blogging since December 2009 so mine is still a new one and I am just building my following and establishing myself as a Blogger and a Brand! Thanks for sharing. -Phillip Dews .-= Phillip Dews´s last blog ..Are you lost online? =-.
  4. Chadrack says:
    Social networks are truly the buzz online right now. There is so much said about these sites. But as you said there is so much more to them. I think what every small business online should really look into is knowing how to profit with them. That is, after learning the robe about social networks. From experience I have learnt that about 90% of traffic from social networks are not really targeted. Of course I tweet my my blog posts automatically and I have received traffic from these tweets. Stumbleupon is the second traffic source for my blog, that is, after the search engines. But it also produces the greatest bounce rate! (think on this!) What is the use of any traffic that does not achieve your aim? I for one is not interested in just pulling traffic to my blog. I target traffic that will give me the results that I desire. Of course I'm business! So when I talk of social networks my mind is in not just traffic but targeted traffic! :) .-= Chadrack@Home Business Marketing´s last blog ..How To Monetize Your Free Report! =-.
  5. Onibalusi Bamidele says:
    This is a great post, I never knew the effect of social media until i started hearing about the potential to get so much traffic from twitter and stumbleupon. Twitter is presently my highest source of traffic, in fact, immediately i hit the publish button on my post today, a tweet brought in 16 visits in less than 1 minute. Bloggers underestimate the power of this tools and we really need to go into them. If not for my massive guest posting (already wrote 9 this month) I would have focused 80% of my time online on social media. "The potential is Unlimited, we just have to tap into it". Thanks for the great post. .-= Onibalusi Bamidele´s last blog ..You have to read this =-.

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