We all hate spammers, in fact we detest, abhor and loathe them, for they fill our in-boxes with unsolicited emails and try to usurp our hard-earned money. However, not everything about them is bad. In fact I recently came across a mind-boggling fact that surprised me no end.
A team of researchers have found out that on average a single spammer manages to rake in as much as $7000 per day! Now that’s some serious numbers! If they make such huge money, they must be doing a few things right, so why not learn something from them!
1. Give it all you have
Spammers have to go through a lot in their quest to fool people and make a living. However, they struggle their way through it and give it all they have. They have to keep sending unsolicited spam mails to millions and millions of people over and over again since the conversions suck.
However, they look at the bigger picture and are not worried about getting immediate results. They believe that what they are doing will work and no matter if their initial efforts are wasted, they keep doing it as they know that sooner or later their hard work will bear fruit.
If you blog with the same mental attitude and make it a point to give it your all while blogging, nothing can stop you from becoming an A-list blogger.
2. A great sales copy works
Although most spammers are not great at English, they work hard to produce excellent sales copies that impress the customers and inspire a call to action from them. Without a great sales copy, their customers will never buy the product and they will not be able to make even a single sale.
In the same way, bloggers and marketers should also work hard at their copyrighting skills and not let their lack of language skills get in the way of creating great content that has an impact on the readers.
3. Work at it despite all odds
Do you know how many emails it takes for a spammer to produce a sale? It’s well above the 1 million mark. In fact a recent research of over 350 million email messages shows that spammers have to send over 12.5 million emails before they make a sale. That equals a conversion rate of less than 0.00001%.
Spammers know this fact very well and despite all the odds against them, they still keep sending emails, hoping that someone somewhere in the world will fall into the trap and they will make a few dollars from that sale. Having the same attitude in blogging, despite the huge competition and Google’s fickle algorithm changes, will make a huge difference in the long run.
4. Get to know the hot products
Spammers have to keep track of what’s hot in the industry and then try to cash in on that. They spend time in analyzing the market dynamics and getting to know their target audience. They use a variety of online tools for this purpose, such as Alexa, Yahoo trends, Adwords tool and Google Trends which gives them a fair idea of what’s going to work. For example, if tablet PC’s are the latest fad, then they’ll make sure their campaigns focus on just that so as to make full use of the current hottest trend.
You should do the same, and utilize these tools to know the latest trends and try to make use of this data to profit in some way or other, without the spamming part of course.
5. Invest in your blogs
A lot of bloggers and marketers I know make the mistake of just saving whatever profits they manage to make and do not invest in any tools or softwares that might be helpful for them in the long run. On the other hand, spammers buy mailing lists and automated tools that they know will help save a lot of their time, which they can use for other important things such as getting more subscribers on their mailing list.
We should follow their example and invest a part of our profits in buying important tools that will come in handy in the long-term and help us to expedite the growth of our blogs.
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