When it comes to building and growing your blog, one of the most important assets is your email list. Not only does it allow you to foster new relationships with your subscribers, but your email list can also turn potential leads into returning customers. As a digital marketer, you need an email marketing service that […]
The Don’ts of Email Marketing
We have gone through the holiday season, the busiest time of the year for shopping, both online and offline. If you check back your inbox to the month of November, you will see the majority of the emails will be from the companies and stores offering special deals and discounts or the companies who have […]
Yesware Review: Email Tracking with CRM Integration
Have you ever wondered if your email successfully traveled through cyberspace to reach its intended inbox? Yesware was created to answer the question for you. Yesware was originally designed by salesmen for salesmen as a means of tracking emails. Matthew Bellows, Yesware CEO, launched the company in July of 2010 with a $1 million seed […]
3 Tricks To Guarantee a Successful Email Marketing Campaign
One thing I’ve noticed about emails is that they tend to fall into two categories; they’re either advertisements and promotions, or valuable content that is informative, beneficial, and even providing enormous benefits to the reader. But there’s a few things that I see missing 99 times out of 100 in email marketing, and in marketing in general […]
4 Guaranteed Ways of Capturing Potential Customer E-mails Using Your Blog
E-mail is key to increasing sales of your business. This lets you send out mail about your products and services in the hopes of converting people into customers and brand advocates. To run an e-mail campaign with the intention of hiking up sales, you need to find a way to creatively collect their e-mail addresses. […]
6 Content Ideas That Boost Email Engagement Instantly
Email is the ultimate relationship-building tool. If used correctly, marketers can effectively increase customer retention rates and lifetime value for pennies on the dollar. The key to creating such results? Email engagement. The thing about email marketing that “scares” people is that there are so many different variables to consider. While it does take a […]