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Home » The Famous Blog » 5 Major Benefits of Guest Blogging

5 Major Benefits of Guest Blogging

August 1, 2011 - Last Modified: August 5, 2011 by Eric Siu

Guest Blogging

What began on America Online as a teenage fad has expanded into a full fledged marketing technique with its own lingo and celebrity subculture. Bloggers are the gatekeepers of the opinions of the Internet, and guest blogging is not only an honor, but can also be a bonafide business enhancer.

Guest blogging here will be defined as blogging on any site other than your own. It can be one of the highest ROI activities for an Internet marketer, and is well worth the effort in terms of sales, retention, visibility, and turnover.

Here are 5 Major Benefits of Guest Blogging

1. Free exposure for increased traffic

If this was the only reason that you chose to guest blog, it could be well worth it. Guest blogging gives you the free exposure to what could be a completely new audience. Guest blogging also allows you to turn this increased traffic to your own blog. Keep in mind: Though this is not an instant overnight traffic spike, the fact is that if you continue to be seen as a guest blogger on other sites, people will begin to take notice and give your own site more traffic.

If you can, try to guest blog on web sites with similar / relevant interests. If so, you can attach added relevance to your posts and give yourself the reputation of an expert in your field.

2. Opening more doors for yourself.

You can open gateways to many other venues by guest blogging. There is never anything bad about building relationships with webmasters and the audiences of those webmasters. You never know what new professional and personal doors could be opened for you from guest blogging.

3. Guest blogging benefits your search engine optimization.

Ever since the Google Panda update, staying relevant is more a matter of total experience for your audience rather than any single metric, like number of keywords or number of one way backlinks. The major search engines are also constantly changing their algorithms, but one thing remains the same: If you are seen as relevant on many sites and your name keeps popping up for relevant and similar search terms, all the pages that you are on will experience a rise in search engine placement. You will be seen as an expert and trusted by humans and by search engine algorithms, which creates a positive whirlwind that builds upon itself.

4. Guest blogging improves your standing in social media.

Aside from the major search engines, having a social media presence is the best way to get yourself noticed by both new and old customers. Staying relevant in the cluttered market of today means that you hold personal recommendations from a community and respect within that community. Social media presence builds that more quickly than any form of Internet marketing, and guest blogging is the easiest way to put your name everywhere without hard selling it and turning others off by being annoying.

The more content that you have to play with, the more links you can post, the more pages you will have ranked in search engines, and the more visible your name will be in the public eye.

5. You will be seen as an expert.

People want to be advised by an expert. Guest blogging shows that other gatekeepers of public opinion, namely blog hosts, trust you. If they trust you, then their audiences will trust you.

Do not be afraid to give out free information. You can give away as much as you want to about your product or service; the fact is that most people simply do not have the time to implement any solution you may recommend and would rather simply pay you to do it.

Write “how to” articles and answer questions in forums that are related to your website. Once you get the regulars asking questions directly to you via private message or thread, you know that you have gained their respect as an expert.

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Filed Under: Guest Post, SEO

About Eric Siu

Follow @ericosiu

Eric Siu is the co-founder of Evergreen Search who has previously done SEO work for companies such as Toyota, Symantec, Break Media, and more. He writes on topics such as Black Hat vs. White Hat SEO.

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{ 22 Responses }

  1. Ajnabii says:
    Great tips you covered all things in your posts i'm writing some guest posts for bloggers and hope they will like it. Thanks for sharing nice post.
  2. Sagar says:
    Guest blogging is extremely useful and helps gain popularity as well as traffic, also a linkback to our blog which helps in link building.
  3. Jo Harrison says:
    I just linked to this blog post in my most recent blog, see below on CommentLuv link! :)
  4. Ivan Walsh says:
    I also see it as a challenge: how do I get myself out of my comfort zone? Ivan
  5. Satrap says:
    Hey Eric, You are absolutely right. Guest posting is really great. I think guest posting is starting to catch up and I am glad it is. It really creates a win win situation for all 3 parties involved; The guest poster gets backlinks and traffic to her or her site and builds trust and authority- The host gets quality unique content published and the audience gets to see and read about a topic from a fresh new perspective
  6. Ankur says:
    plus it also increase your interaction with people you dont know i.e those who visit some other site and now you have chance to interact with perhaps people with different opinions.
  7. Kostas says:
    Except from getting traffic and backlinks the most important benefit of guest posting is that you network with like minded bloggers on your niche and becoming recognizable as an expert on your field, no other seo or link building tactic can achieve that
  8. Torbie says:
    Hello Eric, Nice post! Never thought of the Linkbuilding tactics this way !
  9. Nick says:
    Thanks for good article! I am agreed with your thoughts. One important thing we have to remember - we shouldn't be unobtrusive making our guest posts :).
  10. Wasim Ismail says:
    Guest posting does have many advantages, I have noticed that my self, by aiming to do 1-2 guest articles a month. The main benefit I have noticed is gaining more exposure, and a chance to network with others that before I thought I could not contact.
  11. Jamie Northrup says:
    Guest post is the most efficient (and usually free) way to bring in targeted visitors to your website, and to get your name out there.
  12. Alan King says:
    Eric, Thank you for this valuable info. After blogging for nearly two years, I'm still amazed at the stuff I don't know, but need to. I started my blog after being laid off from my job as a staff writer with a black-owned newspaper in Baltimore. What I know now, I credit to bloggers like you, who shared information on everything from the importance of submitting RSS feeds to those databases, to commenting on the post of other bloggers, to diversifying the content on my blog. Now, this. Thanks again, Eric. Great post!
  13. Through the Lens of Kimberly Gauthier, Photography Blog says:
    I love guest blogging, because I can write about topics outside of my niche (photography). I contribute to another photography blog, but I also contribute to sites about dogs and blogging. I'll be writing a fitness post this month. By stepping outside my niche, I'm exposing my blog and eBooks to readers outside of photography who may also be interested in photography. It's been great to get comments that someone found me from _____ - the most unlikely of places! Thanks for this thorough post!
  14. John says:
    Well written article, Eric.Guest blogging has been on my to-do list for long time but unfortunately I'm running into the whole time issue. I've got barely enough time to keep my own own blog fresh with new contents. If you have time to write articles, then guest blogging could be great for extra exposure.
  15. Joseph says:
    Hi, Guest Blogging is a Great tool for building your blogging career, I love point #5.
  16. Kimi says:
    Hi Eric, Truly widening my vision about Guest Blogging.. I haven't wrote any Guest posts in another blog, because of many reasons, but your points, especially the "become expert" point seems to be my best point to give guest blogging a try. Thanks
  17. Ming Jong Tey says:
    Well said Eric. Apart from these getting benefits, I think it is important to prepare your site so that you get the max out from your guest blogging effort. Firstly, having e a high quality content that is relevant to your guest post will help to attract your new readers when they first land on our site. Second, a strong call to action to ask them to subscribe to your RSS or opt in to your list so that you can contact them over and over again.
  18. Eric Siu says:
    Thanks for the comments! :)
  19. Joshua says:
    Great post! I love guest posting as well. Not only for the spike in traffic BUT being able to provide value to an existing audience! Also getting great feedback boosts the ego :) JZ
    • TrafficColeman says:
      Joshua..I try to pump out about three guest post each week..it keeps the traffic flowing. "Black Seo Guy "Signing Off"
  20. Morgan says:
    Hi Eric! I LOVE guest blogging for all the reasons you mentioned, especially #2. I love to reach an audience I never would have access to if I simply posted on my own blog. I find new and interesting people to discuss my favorite topics with and absolutely love it! Kudos on the great post! :)

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