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Home » The Famous Blog » Google Big Panda Update – What’s in it for Bloggers?

Google Big Panda Update – What’s in it for Bloggers?

March 25, 2011 - Last Modified: February 14, 2013 by Moosa Hemani 1,893

Google Panda

It’s been a few weeks that the Google big Panda is live and hit the United States market, people are twitting about their websites ranking fluctuations. According to some SEO experts in UK the Google panda update has hit the UK market too. Lot of experts and blogs has updated the news, case studies and analysis about the change they see after the big panda update by Google. Some websites gain the ranking on different keywords and many big websites encounter a big negative change in their SERPs and traffic. Mahalo.com was one the first website who faces a negative change right after the update goes live in United States and Mahalo.com cut their 10% of the total staff.

The big panda update is the series of effort Google team put in, in order to produce most relevant results for the user quires. Google updated their official blog and stated that ‘our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.’

Google panda kick

Every one talk about what is happening and what is the exact target of the update and who got affected from the new algo update. In this flood of tweets about this Big Panda one of my blogger friends asked me a very good question! He asked, ‘What I should do? How can i prevent my blog from this Panda by Google?’ what’s in it for bloggers?

Obviously, there is much for bloggers in this update as you can see that this update is all about content farms.

Before I tell you how to how to get yourself or blog safe from this update lets discuss a bit about what are content farms?  According to Wikipedia:

‘In the context of the World Wide Web, the term content farm is used to describe a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines. Their main goal is to generate advertising revenue through attracting reader page views.’

Sir Rand of SEOmoz published a great analysis on their blog discussing about the Winner vs. the looser bucket after the update goes live.

I don’t want to go in to the exact details of the websites who are getting the tough time after the update but here the names of big content generation websites like ezine articles, ehow and mahalo.com is worth mentioning. Ezine articles and Mahalo.com get a negative impact and the websites has been pull down for many long tale keywords and ehow, unlike ezine articles and Mahalo.com get a positive impact that get on top for many queries and naturally gain website traffic.

What’s in it for Bloggers?

Many of the quality blogs I know who upload tons of creative and quality data every day, their prime source of getting money is through Advertisements. Here we are going to compare the blog with the website that faces the negative impact from the Google update to determine the changes they should make as quickly as possible in order to stay away from the Panda update.

Got Duplicate Content? Remove it right now!

Duplicate content is no rocket science now, everybody know that duplicating the content can harm their blog and their rankings in SERPs if caught. The new Google Panda update is the series of actions Google is taking in order to fight against SPAM. Large website that had the duplicate content within the website or from other websites get pulled down from rankings and replaced by original unique content available on the internet.

Tip: If your blog have the duplicate content issue just remove it right away or you ll be the next victim for Big Panda.

Making money through Ads? Be careful!

If you are not the service provider and running an industry blog and generating unique and interesting content for users from time to time, it’s not hard to predict that your prime source of making money is Advertisements. Ads on the blog are not bad! Everyone have a right to earn especially when he is providing some great information but Ads should have some limit. Let’s take the example of the Panda Effected website like EzineArticles.com. The website has tons of Ads even sometimes you encounter the ads in between the articles (very annoying). Don’t annoy people, remember good experience to people is Good experience to search engine (at least search engines are trying to act closely to Humans).

Tip: If you have lots of ads on your blog then you have to reduce the ads and place it which didn’t sounds like SPAM. If you are not going to compromise on ads, in a longer run you might lose your Ads as well as Search engine rankings.

Is Design Important?

This is in debate from a time that is design important for search engine rankings? May be yes because in general Panda affected the website with low quality content and ugly design, the websites with considerably better design like ehow.com gain a positive impact.

Tip: May be design is not the ranking factor but from the usability point of view it is very important, and in order to let your readers stay on your blog good design is a must, so why not consider design as important as unique content and authentic information is.

I tried to cover some important point after the Panda update goes live, Google is trying hard to give the best results for the requested query so it is important not to play black/gray hats techniques and act ethically for the better tomorrow.

Do you find any other point that might help bloggers to stay away from the Panda attack? Please share!

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Filed Under: SEO

About Moosa Hemani

Follow @mmhemani

Moosa Hemani is a blogger cum SEO Consultant at SEtalks.com. He offer Full Service SEO, Blog Management and Link Building services.

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{ 53 Responses }

  1. samrat kafle says:
    Hello really great share,,google's panda is now serious thing to think about and thanks for making me so clear about google's panda :)
  2. Mark says:
    Well, it has been about five months now since panda was launched and my sites, some of which have duplicate content have yet to see its wrath. Of course, this doesn't rule that out in the future, but all of my articles, even the duplicate ones have been spidered and indexed. Traffic keeps going up. I think the trick is to make sure that you have plenty of unique and informative content mixed in with everything. In the end though, Moosa, you are correct unique content is where its at. Thanks, Mark
    • Moosa Hemani says:
      Mark, i must say Lucky you! :) Panda roll out its updated versions as well so if you still didn't caught you are few of the lucky one who survive! But from the Panda point of view and from the ethical point of views bloggers and webmasters should reduced and remove the duplicate content from the website as much as possible...
  3. Jim says:
    Hey Moosa, Much of what has changed on Google Panda has affected content farm websites. Hence, building links from content sites have less value than from those endorsed by other websites i.e guest posting, blog commenting and link referrals from high authority sites. Their entire aim with this update is to ensure that whenever someone tries to search for anything on the internet, they will see the quality sites first and the not so quality ones at the backend.
    • Moosa Hemani says:
      Jim i have a little difference perspective on this in my opinion Panda roll out to eliminate the the farm or thin content from the SERPs and promote the high quality and unique content in the search results in order to enhance the user experience while visiting Google.com I think what Panda did in one line is it promote the quality and unique content and remove the non quality content from the search results... Although we do see some duplicate or non quality content in search results but at least for most of the key phrases PANDA works well...
  4. Vijayraj Reddy says:
    my blog's trafiic got increased after panda update, but traffic of my another wallpapers blog at blogspot got reduced....
  5. Dheeraj says:
    one question Which I want to ask How I come to know whether My blog gets effected from this Big panda update or Not??
    • Moosa Hemani says:
      Dheeraj its easy and simple... If you website started to receive incredibly high or low traffic after the update goes live then their must be something that you have to put your eyes on and their must be Panda who affected your SERP rankings either negative or positive/
  6. Anuj says:
    I think Panda is a wonderful advance. High quality, relevant and useful content gets rewarded. Low quality, derivative, redundant content gets punished. Everybody wins except the developers of crap content. Good!
  7. Lee Ka Hoong says:
    In conclusion, what Google wants to see from us is an authority website with quality and unique content. Content, design and network play an important role in the latest Google Algorithm, just keep on improving these and your ranking will be increasing for whole life. I have several micro niche websites which created for adsense, most of them are created and left website, some of them had been kicked by Google, so I know this kind of website is not working anymore. Anyway, I start creating authority niche blogs from now on, let's see how it works. Thanks for the post Moosa! Regards, Lee
    • Moosa Hemani says:
      My Pleasure Lee, I may run a test regarding this (with reference to Ad sense) that how much ads are enough and how exactly you should take the websites with you in order to run a successful website that contain Ad sense and yet pay you good!
  8. Tran Tinh says:
    Nice update friend, I did not notice this. Great as Google fosters quality rather than quantity now :-)
  9. Andrew says:
    Argh, they rolled out Panda to the UK on Sunday, blogs have been hit hard :(
    • Moosa Hemani says:
      well for UK people i think indications were there so now i can only feel sorry for you! :) but if you make a quick change you may retain your rankings back!
  10. Jitendra Singh says:
    Fully agreed with all the comments. Google always love quality and make sure you maintain it.But i have seen many sites with so many annoying ads with big PR, any idea on it ?
    • Moosa Hemani says:
      If you means ezinearticles.com from they they already get a hard hit by panda... but yes Google have eye on almost everything so if they didn't get hurt then lucky they and they should change their strategies or may be in the 2nd round they will :)
      • Jitendra Singh says:
        ha ha ha :) Yes, may be in 2 round google will flush them :)
  11. Shara says:
    It changes so fast, its hard to keep up. They will be making changes to it and tweaking it I am sure. Thanks for the update!
  12. Ash says:
    This update has hit my website that is for sure! Apart from producing high quality content, is there anything else that can be done?Ash
    • Moosa Hemani says:
      yes, try to reduce the ads and get links from high authority sites Gust blogging will help.
  13. DaveS says:
    I find this article fairly interesting coming from a site that is cluttered from top to bottom, and loaded with ads from header to footer, nice....
    • Moosa Hemani says:
      Hey DaveS, Thanks for your comment and thank you for pointing this out! I think you need to understand this thing 1st that Ads are not bad too much and annoying ads are bad, (this is not my blog, i am just a guest writer) Bloggers write for different reason i have a different reason and the one who own this blog have different reason and every one want some money out of blog especially when they are doing something good for others (pretty fair in my opinion). Consider this blog, the ads are related to topics and well placed so reader didn't get annoyed while reading this. so Ads are not bad too much and Ads between the content that make you feel bad while reading is bad.
  14. Suresh Khanal says:
    Thanks for the update and I liked especially the tips to the bloggers. Though we are getting very small number of traffic from search engines, hope the impact will be a smaller one. Anyway, its wise to tweak and remain safe.
  15. Saket Jajodia says:
    Thanks for the tips.. My blog is not much famous so it is not got much affect from Panda and on my blog I have written all the contents so no duplicate prob is there but the prob is when someone els is coming my content at that time Google can considered my content as duplicate.. :( So what to do in that case??
    • Moosa Hemani says:
      You write original content and somebody else copy your content and put on their website? if this is what you mean, then i must say please double check it because the latest case on Google Webmaster help forum was a bit like that. and if you are sure about this you can always complain and serious action can be taken even the website can be turn down of the person who is coping your content but for this you have to be *Really* sure that your content is not itself duplicated from somewhere else.
  16. Jan Husdal says:
    Your three tips should be the mantra for any blogger: Write unique content, keep ads to a minimum and un-clutter your design. Self-researched content always wins more readers than something they have read ten times before on other blogs , less ads makes your blog look less commercial and more professional (in my opinion), which is why I scrapped my AdSense, and a clear design helps load speed anyway. As to my own blog, I haven't seen that much of an increase in traffic coming from Google since the Panda rollout and looking at my Google Webmaster Tools I can see a significant increase in impressions, but no increase in clicks, but more impressions is still an improvement compared to pre-Panda. Looking at the individual search queries generating clicks there are some major changes, although I cannot really tell whether that is caused by Panda or not. In any case, it will be interesting too see the long-term effects. Go0gle makes a living from showing quality search results, and of course they will want to improve their algorithms so that Internet users continue to use them and not other search engines. I'm actually glad that Google is doing this, because in the long run, quality will always beat quantity.
  17. Alex says:
    Well, if you want to avoid being caught in the Panda update, try to write your own content, don't copy others and certainly don't use PLR's for your website. Try to do your own research and post the results on your blog, this not only will increase your rankings because google loves website with original in depth content, but will also make you an authority in your niche which will help you even more. Google, in my opinion is not out to punish people but rather to squash those parasites that copy others and rank higher then those that they copied.
    • Moosa Hemani says:
      Sperb sum up Alex I really liked your comment.
  18. Vijayraj Reddy says:
    many blogs which have original content have affected a lot including the popular blog labnol, i have also seen drop in my US traffic...
  19. Mani Viswanathan says:
    This Panda update has been a killer for popular blogs & community sites. Google needs to make some quick changes to it's algo. I wasn't much affected by the Panda update though :)
    • Moosa Hemani says:
      I don't see any thing bad with Panda update and from popular websites if you mean ezinearticles.com so yes it got effected and it was fair because if you read their articles you will find out that they are compromising on the quality of article available on their website.
  20. Kavya Hari says:
    Original content plays a important role to increase the page rank. So, try to focus on that. Great article, Moosa. Thanks a lot for given.
    • Moosa Hemani says:
      Thanks Kavya! em Glad you like it!
  21. Sandeep says:
    thats a pretty good write up on the google panda update - thks
    • Moosa Hemani says:
      Thanks Sandeep i really appreciate your comment!
  22. Karim Javed says:
    First Congrats Moosa for the post goes live, Second thanks for sharing such a nice and informative article, Third Design definitely plays a important role, but can't say that it works ranking factor but design definitely attracts a user towards your website.
    • Moosa Hemani says:
      Thank you Karim... well in my Opinion design do matters for Rankings as well but for a minor extend and how is a complex question to be honest...because i have my theories on this one :) even if it isn't Design matters for several other factors that includes visibility!
  23. Bryan Hollis says:
    Moosa, I posted a similar article today. You covered a bit more, especially with respect to advertising, which I didn't mention at-all. Someone commented at my site about this and I explained that I had two (fairly old) article marketing sites that I sometimes feel I spent as much money on Copyscape as the sites generate! Anyhow, my SERPs have climbed for numerous keywords, now on pages 1 and 2 for a few different items. Nice read - Bryan
    • Moosa Hemani says:
      It happens Brian! sometimes you feel like writing something and then you missed :) thats ok i guess... by the way Thanks for your read and comment.
  24. semmy says:
    Hi Moosa thank you very much for your article. Oh ya I think for a design it's only for branding and look different from the other.
  25. Neeraj Rawat says:
    It was a needful step from google to improve their search engine quality might be they got the message that facebook is launching its own search engine after the ads and email lolz
    • Moosa Hemani says:
      lol... its not like that but Google already said at that starting of the year that in 2011 we are going to focus on great content that should be ranked for the relevant terms... and I don't see facebook launching the search engine any time soon... are they?
  26. Jody urquhart says:
    What if you submit your blog posts from your site to article submission sites like content crooner or ezinearticles.com It is duplicate but it is my content ....is that ok to the panda?
    • Moosa Hemani says:
      In my Opinion yes it will come under duplicate content... but what you can do is take the blog post and re-write it to give a feel of article... (there are certain way you write a blog or you write an article) Once you will re write it will be come a unique content it self (it didn't take much effort and time) and then you can easily post it on the ezine article. P.S keep this thing in mind that after the big panda update ezine article has loose its traffic significantly...
  27. JasonB says:
    My PR can't get much lower, but my traffic is slowly increasing. Bring it on Panda! :)
    • Moosa Hemani says:
      If the traffic is targeted and kind of traffic you really wanted then kool :)
  28. Fisayo Sanyaolu says:
    Great post thanks for the update on Panda.
    • Moosa Hemani says:
      My Pleasure Fisayo

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