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Organizing Successful Blog Contest

7 Must-Follow Tips of Organizing Successful Blog Contest

You must have encountered or probably joined a lot of blog contests and giveaways. But why people love to launch blog contests?

For a newly set-up blog, the reason for organizing blog contest is probably because of the want increase the exposure and interactions that are happening around the blog. And that’s why I launched my iPad 2 giveaway over my site – Kissing Crust.

While for an established blog like Famousbloggers.net, the reason may towards strengthening the branding of the blog.

Let’s take the contest that Hesham has just announced the winners.  I am pretty sure the objectives behind the contest is strengthen the content base of Famousbloggers.net especially in relation to internet marketing contents. With this contest, it will help to push this site to be source of great internet marketing contents and therefore, will boost this site traffic and user engagements.

And in case your new year resolution is to have a way better blog in 2012, organizing contest can be one of the ways. Unfortunately, the result that you want to see after organizing your contest may not meet your expectation or even worse, cost you more than you can earn.

These 7 must-follow tips will ensure the success of your blog contest.  Are you ready to organize successful blog contest this year?

1- Set Up Your Objectives

The first thing you must do before launching your blog contest is to set what you want to achieve from the contest. The most important element for this pointer is to keep the objectives as simple as possible.

Don’t create contest to achieve everything that you can think of. If you want the contest to create interactions within you blog through blog commenting, create the contest that will encourage people to leave comment and that’s the only way they will win the contest – not through who tweet most, who share most in Facebook or must create contest reviews.

My advise: Have only one objective for one blog contest. It will make it easy for your contest to be understood and joined. This will help you too in managing and monitoring the success of your contest.

Management by objective works – if you know the objectives. Ninety percent of the time you don’t. (Peter Drucker)

2- Use Contest/Giveaway Tools

Give yourselves a break. Use contest/giveaway tools like CompResult and RaffleCopter to manage your blog contest. You may not find it handy at first but trust me; when your blog contest gone viralled and thousands of people joining your contest, this kind of tool will definitely save the day.

I have always use RaffleCopter to organize the contests over my site. The reasons why I love it are you can moderate the entries, it will help you choose the winners and most importantly, it keeps the record of who join your contest.

This can be handy when you want to launch another contest in future. With simple emails, these are the people who will help to push your contest to go viral and be a success.

My advise: Save your time and effort if you can. If you not planning to use any tool, make a simple contest and avoid using point-based system to select the winner. Use Random.org if you can.

3- Get A Prize Everybody Want

You do not need to offer lots of prizes. What you need is to offer a prize that will make everybody gone crazy. For me, offering a brand new iPad 2 is definitely better than a contest with prizes that worth more than $1000.

People do everything for iPad 2. If you offer such prize, people will do everything for your blog to win.

So, instead of wasting $1000 for prizes that you still not sure whether will it get people excited, why don’t you simply get an iPad 2 worth only $499 for the winner which will definitely create a lot of buzz over Twitter?

My advise: Less is definitely more. By offering limited prizes, it will create a better sense of competition to get the top prizes which will leads to more participations and site visits.

4- Keep Close Relationship With Blog Sponsors

The iPad contest that I’m having over my site is also being sponsored with various WordPress theme developers like ColorLabs & Company and ProThemeDesign. By keeping close relationship with them, whenever I plan to organize blog contest in future, the chance of them supporting me is pretty high.

Plus, if you are lucky, the sponsors who are highly influential will also help you to promote your contest to their followers.

My advise: Sometimes, it only requires simple email and honesty to get others’ help.

5- Be Firm To The Winners

Before you launched your blog contest, be firm on how will you announce the winners and give the prizes. My suggestion is to announce the winners through announcement page and the winners should response to you within certain period of times to claim the prizes they have won. If they miss it, the prizes will be given to others.

By doing this, it helps you to save your time and to ensure you can settle everything as soon as possible.

My advise: Even though you have set some terms & conditions, it doesn’t hurt to bend the rules once in a while. After all, the winners have helped to promote your blog ;)

6- Complement The Blog Contest

After a while, you may able to see the direction where the blog contest is going. Sometimes, the buzz that it receives may not as huge as you hope for.

If you are confident the buzz can grow further if it gets more exposure, take necessary action to bring more attention to your blog contest. You can use Twitter, Facebook and ways that can bring new audience to your blog contest.

For me, besides Twitter, this blog contest is also my way to tap to new audience to my iPad 2 giveaway that will end in January 2012 ;). Don’t forget join it ok? Be quick. It is going to end soon.

My advise: Keep monitoring your blog contest. Always have this question with you: What I want with this contest, have I achieved and if not, will I achieve when the contest ends?

7- Element Of Surprise

After your blog contest has ended, I can assure your site will change in a good way even though the impact can be differ; either minimal or significant.

So, why not you give some surprises the participants as a sign of appreciation?

For example, there are probably few who actively promote your blog contest but do not won any prize. So, give token of appreciations to them. They will definitely love you more!

My advise: Besides use your own fund, you can get help from the sponsor. I am sure some of the sponsors have no issue to give something extra to those who have indirectly promote their products.

Conclusion

Well, how do you find about the 7 tips of creating your next successful blog contest? Do you think it will create a successful blog contest?

Based on my past experiences, it will. What about you?

Last word of advise: Keep your contest as simple as possible but make the prize as attractive it can be. People will floak your contest and you will smile all day long seeing your blog grows day by day.

Kissing Crust is originally created to discuss everything about WordPress. Besides mainly covering awesome WordPress themes and plugins, Kissing Crust will also provide with tonnes of handy WordPress-related tips, hacks, reviews, news and how-to. You can expect varieties from Kissing Crust and you will love it!

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{ 30 comments… add one }

  • Efoghor Joseph May 12, 2013, 11:59 am

    This is lovely. I was thinking how I could organize a contest on my blog. You just gave me all the tips I needed to do so.
    It would now be easier for me to know what exactly to do from the beginning of the contest to end, and get the best result possible.
    Efoghor Joseph recently posted..Fraud Alert: Why You Must Beware of Voguepay and Etranzact OnlineMy Profile

  • Karan Paul March 13, 2013, 8:32 am

    I was searching for such tips as I am thinking to organize first ever giveaway on my blog dude thank you for sharing :)
    Cheers.

  • Rabin February 24, 2013, 11:17 pm

    I will certainly put these points in my mind during conducting giveaways in my blog.

  • Samuel Pustea August 16, 2012, 10:08 am

    Contests are great ways to promote your site.

    Have to be careful with them. You can pour money into them ad not yield anything in return.

    But, over time, you will refine your results to be good ones.
    Samuel Pustea recently posted..Top WordPress Plugins To Reach The Top!My Profile

  • Gaurang Joshi July 16, 2012, 5:15 am

    These tips are worth trying. I think I’ll now be able to manage the 1st giveaway in my blog more skilfully and effectively.

  • Purnima May 19, 2012, 11:59 am

    Thanks for putting forth the significance of Blog contests and Give Aways.They without fail popularize your blog.I also agree that contest /give away tools are pivotal in managing the contest .Rewarding readers would also motivate them to support the blog owner. Hence to engage the readers and to increase the exposure and interactions Blog contests are handy. Really a beneficial post .
    Purnima recently posted..Secret Weapons To Dominate Your MarketMy Profile

  • Richa May 13, 2012, 9:55 am

    Hey

    I love give aways. Thanks for sharing these tips.Will really help and I am surely gonna try some.

  • Anna May 10, 2012, 9:09 am

    Hi,

    Are there any laws, regulations or permits I need to be aware of before organizing an online give away? Where can I find that out?

    Thanks!

    – Anna

  • Rosaria Lucchesi April 4, 2012, 7:21 am

    Interesting story and sure full of information!! Thanks for all of the great advice!

  • Suroor Wijdan March 15, 2012, 4:52 am

    Really a very helpful article for me, i am going to organize a giveaway on my blog and this post has given some good inputs to start off with.

  • Peaches February 25, 2012, 12:16 am

    Wow some great tips thanks. Im planning on havin a blog contest. Do it every raise any money?

  • Ricardus February 12, 2012, 11:02 pm

    Keeping close with the sponsor is very essential and there’s chance to have a mutual partnership.

  • Auren February 12, 2012, 3:49 pm

    I am just lucky I am planning to hold a contest since it seems so hard to get new subscriber to my blog and your tips other resources that you provide here is really helpful for me to jump start the contest. Thanks Helmi

  • Dean Saliba February 2, 2012, 8:04 am

    I’m planning on running a big contest this year so this post has come along at the prfect time for me. I just need to find some prizes to give away. Don’t suppose you know of a way to find this out without contacitng loads and loads of businesses? :P
    Dean Saliba recently posted..January 2012 Blog Income ReportMy Profile

  • Morgan Barnhart February 1, 2012, 2:02 pm

    These tips can be effective for any any contest, especially a blog contest. I have been thinking about doing a contest so this will be extremely helpful.

    Thanks for this!
    Morgan Barnhart recently posted..How To Brand Your Business Using Hashtags Instead of Using Twitter TrendsMy Profile

  • Dan Lew February 1, 2012, 8:54 am

    These are very good pointers, although I have not yet ran a blogging contest before it is very handy to know how it works.

    Bookmarked.
    Dan Lew recently posted..CBPoster Case Study – An Easy $75,000+ Per Year [Proof Inside]My Profile

  • Mitz Pantic February 1, 2012, 12:29 am

    I think these contests are too much work! I probably would rather do 5 guest posts on massive websites and then hook them with freebies…

    You have some great ideas though..If only there was more time! :)
    Mitz Pantic recently posted..10 Point SEO Checklist for New WordPress WebmastersMy Profile

  • Lewis Newton January 31, 2012, 9:25 am

    Thank you! I’m going to subscribe to your RSS Feed to be updated on your latest posts. I can also contribute some information since I know the topics that this blog covers.

    Cheers,
    Lewis

  • Adam Justice January 30, 2012, 1:59 am

    I gave away an Olympus digital camera through my Facebook page, I used an app called Fanzy. After it got rolling, the app started malfunctioning, support for the app was non-existant, and towards the end only 1 of the people competing for the camera was still engaged.

    She put so much effort in to it that I couldn’t cancel the contest on her. Now she’s enjoying her new camera lol. Next time I think I will go in a different direction with my contests.
    Adam Justice recently posted..Social Media Measurement: ROI is Hard to Come ByMy Profile

    • Helmi January 30, 2012, 8:23 pm

      That’s really unfortunate for you. My choice of contest tool will always RaffleCopter as a this point of time. You should consider to use this tool in future. Other tools that you can give a try are Punchtab and CompResult when is launched soon.

      I never like to use Facebook app unless it has being reviewed and covered all over the web. Sometimes, like your case, quality of the app is not up to the par. Plus, some of the facebook apps will be used to steal its users private info which can be dangerous if we are not careful enough.
      Helmi recently posted..28 Best WordPress Themes for Musician To Showcase Their MusicMy Profile

  • Abhi Balani January 29, 2012, 4:08 am

    Currently, I have hosted a BE accounts giveaway on my blog. That’s my first time. It’s simple, but I got so many things to learn.

    Moreover, I have participated in my first ever blogging contest and will be grateful if you visit my entry(linked below) and give me your valuable comments. :-)

  • Saikrishna January 29, 2012, 1:27 am

    Organizing a blog contest for the first time is very tough. But after reading this valuable tips, makes me think that its easy once we start working.on it. Thanks for sharing :)
    Saikrishna recently posted..Search Engine Traffic: You Need It To Build A Profitable BlogMy Profile

  • Caleb January 28, 2012, 11:08 pm

    I haven’t gotten up to starting a blog contest yet but when i do these tips will come in handy which is why I went ahead and bookmarked this page ;)
    Caleb recently posted..Why You Need to Backup Your WordPress Blog and DatabaseMy Profile

  • Jordan January 28, 2012, 7:28 pm

    These are some great tips! Thanks for the information, I have been looking for some advice to set up giveaway through punch tab, and I think this will give me the right strategy to get the job done! Thanks!
    Jordan recently posted..Grateful for What We HaveMy Profile

  • Saket Jajodia January 28, 2012, 5:17 am

    Till now I haven’t organised a proper blog content will surly going to apply these tips when I will organize a new content or giveaway.. Thanks Helmi for these tips..!! :)

    • Helmi Asyraf January 28, 2012, 10:38 pm

      Hi Saket,

      Good to hear that you find the tips handy for you. Feel free check it out when you launch your giveaway.

      P/s Don’t forget to inform me you launch your giveaway. I want to win it! ;)

  • Jane January 28, 2012, 2:44 am

    Thanks for the valuable tips! As an organizer of a guest blogging contest at the moment, I find all the tips really useful. I’m glad that I had no problems until start and until now things are going smooth. I hope it stays that way till the end. Just about half way!
    Jane recently posted..Internet Marketing ResourcesMy Profile

    • Helmi Asyraf January 28, 2012, 10:41 pm

      Hi Jane,

      You have a great site! Good luck with your contest. Hope the tips above will help you to get better result for your contest in some ways.

  • Bhupendra January 27, 2012, 11:13 pm

    These 7 tips are awesome for every blogger to Organizing Successful Blog Contest.Thanks for sharing.

  • Irene Enriquez January 27, 2012, 6:27 pm

    These tips are perfect. I’m currently putting together a Valentine’s contest in my blog. It’s just a small contest, but my goal is to get people to subscribe to my feed. I agree that contests should be simple. I join blog contests as much as I can, but I get turned off if I have to do so many things. Thanks for sharing the tools that you used. Now, I’m off to check out the Ipad 2 contest.hihi
    Irene Enriquez recently posted..7 Reasons Why I’m Going to the Hanson Concert (and Why You Should Too)My Profile

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