Social Media for Small Businesses

How to Make Optimum Use of Social Media Platforms For Marketing Your Business

For small businesses, devising and executing proper marketing strategies emerges as a huge challenge. It is necessary that businesses start to think about the basic strategy that they wish to adopt and thus make optimum usage of the social media platforms.

There is no denying the fact that an increasing number of users are registering on social media websites. It is necessary that small and medium sized enterprises learn to make optimum usage of these platforms in order to reach out easily to their intended customer base.  It may appear to be quite a daunting task initially in order to find your way through the diverse social media channels.

Zero in on your Target

When it comes to small businesses, it is crucial for them to establish a connection with the local client base. This especially holds true for a bricks and mortar establishment.  Thus, it is necessary to target your social media posts with respect to a particular keyword relevant to area of expertise.  There are innumerable updates on a regular basis and therefore you need to chart your course in a well thought out way.

Adopt a Proactive Approach

If you think that a single tweet can drive consumers to your business, then you need to think again.  You need to figure out more about people who take a keen interest in your product and services and thus end up being a prospect. You need to get started with an account on LinkedIn Groups, PeerIndex.net and Facebook Groups.  There are a number of tools that can really make the task of finding the target base of customers easier for you.

Automation doesn’t turn out to be Helpful Always:

Whenever you are searching for consumers, you need to strike real conversations and do not spam their inbox with auto-generated mails.  This can even turn a potential customer away from you.  It is necessary that you engage in regular conversations with qualified leads.

You can be sure of the fact that you won’t be receiving queries from 500 people. But at least you can do much better with 5 to 10 qualified leads in a day as it will serve your purpose in a much better way.

Social media websites are certainly teeming with users. As an Internet savvy business owner, you need to take advantage of these opportunities and thus concentrate on improving interactions with your targeted customer base.

For example, there is no better way to begin your social media marketing campaign, than Facebook.  It extends absolutely low cost marketing opportunities, especially for small businesses.  It boasts of more than 300 million users and though it may come across as a staggering number of consumers, you can utilize this extremely powerful social media platform for developing a niche presence for your business.

If you do not have an account on Facebook or do not have a page for your business, then you should get started right away.

You need to ensure that you succeed in securing the company’s name as a username.  You need to create a Page first for your business.

A born business owner who loves to do multiple things in the same time. Focus is very important in having multiple businesses ...


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{ 10 comments… add one }
  • Ralph December 8, 2011, 10:13 am

    Great to hear from you guys! I believe G+ is a nice tool, though I have not yet seen the full potential of it. I believe we will soon see results in the search results we get on queries done with google.com. Social sharing .. 🙂 nothing new 😉

  • Kay Elisabet December 8, 2011, 5:26 am

    Social media is becoming more important for marketing. I think a lot of people assume that as you say, you can attract customers with one tweet, but that’s not going to happen. It really is about engaging people. Provide people with information they need/want, start conversations, etc…

  • Agatha Tefora December 8, 2011, 1:21 am

    Automation helps you to being visible on the updates but not so much on relationship building. We still need to interact, ask questions, agree or even share something worth the time of your followers.

  • Morgan December 7, 2011, 4:51 pm

    I am SO glad you mentioned that automation isn’t helpful. It’s really not. It doesn’t stimulate conversation and doesn’t offer any value to the fan/customer. It’s a ‘set and forget’ system and people can see right through it and WILL get tired of it.

    People want to connect with you, that’s why they liked your page, or followed you or came to your website in the first place.

    I love the proactive approach you mentioned as well. Don’t sit back and relax – get out there! 🙂

    Thanks for the article!

  • Dave Lucas December 7, 2011, 6:36 am

    Automation can indeed be dangerous – unless you micro-manage it carefully. Sometimes I think we’re better off just doing things the natural, manual way!

    blog On!

  • Raj December 7, 2011, 4:23 am

    Automation doesn’t help at all! I guess its important to have a real person personally manage the social media profile of a company exclusively. Its a small investment for any company, but has a good payback.

  • Cindy December 7, 2011, 4:15 am

    i read a very informative article last week about Google+ and facebook. And there was written, that for online marketing, G+ is a much better tool, because of its structure. What would you min about that? Is that really so “black ad white”? I only have a Facebook page for my business, now i want to give g+ a try, too. Is it worth?

    • Diana Lei Swelth December 8, 2011, 8:25 am

      I do agree with you Cindy, Google plus is far more better than Facebook. As of now, I used google plus and Facebook for marketing. My advice is that you can use google plus and Facebook to increase your marketing.

  • Ryan Biddulph December 7, 2011, 2:01 am

    Hi Ralph,

    “Whenever you are searching for consumers, you need to strike real conversations and do not spam their inbox with auto-generated mails.”

    My #1 tip to aspiring entrepreneurs: connect. Engage frequently. Open up channels of communication. Your Skype, phone line, chatting, etc. Keep engaging, keep interacting. Ask questions and provide answers.

    Be a real, live, genuine person by interacting with folks. Gain trust. Prosper.

    Autoresponders serve a purpose but be sure to publish a newsletter at least 1 to 2 times a week. Ask questions. Engage. Frequent engagement is a key to gaining trust and growing your business.

    Thanks for sharing your insight.


  • Liane Markus December 7, 2011, 1:30 am

    With this great tips that you have shown to us, i am certain that there will be lots of people who are into business who will be interested in improving their business. This can even help them in improving their business with the help of social media.

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