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Digital Marketing Stats

As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, “…Really??” So recently I set out to document all of those “really??” moments by collecting compelling, action-able, and downright jaw-dropping [...]

Email List Business Value

When you’re building an online business or, more specifically, selling digital products like eBooks, video tutorials, email courses, webinars etc., one of your fundamental requirements is building an email list. You need people on your list so that you can build relationships, bring repeat traffic, and generate sales. If you ask any expert for list [...]

Content Marketing

Writing great content is vital; it ensures that you are able to build a relationship with your readership and transform them from passers-by into customers and evangelists. Here’s the slightly darker side of content marketing and what you should try to avoid: It’s easy to devour what feel like the big facts and shun marketing [...]

Content Marketing Plan

Content is the lifeblood of the internet, without it, it would be like a library without books... Not much fun and certainly no learning points! I cannot imagine the internet without content, can you? If you're planning on marketing your business online and using social media then you need to work out which types of [...]

Email Marketing

We have gone through the holiday season, the busiest time of the year for shopping, both online and offline. If you check back your inbox to the month of November, you will see the majority of the emails will be from the companies and stores offering special deals and discounts or the companies who have [...]

Tracking Cookies

Many advertisers and webmasters are now preparing for a cookie-less digital advertising future as Google tries to constantly change its web browsing usage guidelines. Owing to these changes, online advertisers need to change their marketing research tactics so that will be more ready to embrace the future of a cookie-less web browsing activities in the [...]

Lead Pages

Have you ever stopped to think about the sort of difference improving conversion rates could make to your blog or business? What would an increase of just 3-5% do for you? In this post I’m going to show you 9 different ways that you can use to get better results from your landing pages and [...]

Blogging Clients

It’s no secret that more and more businesses are starting to recognize the value of blogging. Companies now see that blogs aren’t just some “dear diary” sites for the self-absorbed; rather, blogging is a legit and highly effective marketing tool that can be used to engage customers, increase leads, and boost site traffic. Indeed, business [...]

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