Google AdSense

Tips on How to Increase CPC in Google AdSense

I often hear complaints from webmasters about the decrease of CPC on their online resources. People often don’t know why their traffic increases, but Cost per Click is still the same or even begins to decrease. These and many other questions about Google AdSense are actively discussed on various SEO and webmaster forums.

It is obvious that a new algorithm of calculating CPC has been developed by specialists of Pay per Click advertising service in Google.

In fact, there are many factors which influence Cost per Click, and I would like to draw the attention of readers to the most important ones only. First of all, I would like to talk about Smart Pricing. Let’s try to understand what this term means.

Google Ad Sense Smart Pricing

If you have ever used the service of Pay per Click advertising you will probably agree that it is very important for online advertisers to get high quality targeted traffic for the money they pay. This means the following:

  • It is necessary to place advertisements on high quality platforms only, which have the authority and a lot of targeted users;
  • People generated to a website of an advertiser from Google Ad Sense block, would be interested in the product offered and agree to purchase it in the end;
  • Users don’t have to be deceived. They have to understand that they are clicking on an advertisement link;
  • An online advertiser doesn’t have to pay just for clicks;
  • An online marketer has to optimize an advertising budget and convert paid traffic into sales effectively.

Smart Pricing can be considered as an attempt by Google to help online marketers optimize their budgets effectively and protect them from low quality traffic. The specialists of Google Ad Sense realize the fact that there is a great deal of webmasters who place their advertisement on low quality platforms, which don’t attract targeted audience to an online business. It should be noted that clicks generated by such web pages bring no value to internet advertisers.

Smart Pricing takes into consideration a lot of factors and set Cost per Click for each type of online advertising. Let’s consider these factors.

Factors Influencing Cost per Click

Talking about important factors which have an impact on Cost per Click, special attention of webmasters should be paid to the relevancy of a website. Webmasters will definitely have higher Cost per Click if all pages of their web resource are dedicated to the same topic.

The number of impressions is also a very significant parameter. If, for example, a website is very popular and generates a high amount of targeted traffic it means that this online resource has good authority among its users. Size of a website also matters. The rule is quite simple, the more web pages an online resource contains – the better.

As it is known, Page Rank and the age of a domain is one of the main identifiers of website quality. Therefore, the older the domain name and higher its Page Rank is – the better Cost per Click is. There is another important parameter that determines Cost per Click and it is relevancy of incoming links.

So, it is good if a great deal of topic related online resources refer to your website. It is especially good if the text of incoming links includes keywords which you target. There is an opinion that CTR also has an impact on Cost per Click.

Recommendations to Increase Google Ad Sense Earnings

Content is king!

As you can see, it is a fixed expression of webmasters. It means that the main task of website owners is to provide users with interesting and informative content. Thus, improve content of your websites, attract targeted audience and do the best to provide website visitors with valuable information. Results of your work will not keep you waiting for long. You will see improvements in Google AdSense earnings within a short period of time.

Interesting content is considered to be one of the most effective ways to attract a targeted audience to an online resource and convert it into website revenue. It is not a surprise that CPC in Google AdSense depends on the theme of a website significantly. Thus, if you work in a highly competitive business sector you will have high cost per click. But you should also take into account the fact that the higher level of completion is – the more time and work will be required to achieve SEO improvement. Thus, do the best to find the golden mean between the profitability and competition of a website theme.

Selecting the right theme and key phrases for your MFA (Made for AdSense) website and you will be able to provide it with high cost per click from the very beginning.

If you use your Google AdSense account for several advertising platforms make sure that these platforms are high quality websites. The point is that low quality sites will decrease your average rate in Google AdSense. Therefore, track the efficiency of your online resources and choose the best MFA sites only.

If you enjoyed reading this post, make sure to leave a comment below and share this with your friends and followers.

In His Grip <><

entrepreneur training
COO in Global Strategic Consultants and Internet Marketing entrepreneur

My name is Terje Sannarnes, live in Norway, Kristiansand. Born in 1975, married and have 3 beautiful children. I am CEO and Founder of a SEO Company called Rank no.1. I am a SEO expert and SEM advisor. I live by this quote: "You can get everything in life you want if you will just help enough other people get what they want." ~ Zig Ziglar | See WHY You Should start Blogging! Go Here...|


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{ 49 comments… add one }
  • Robert February 23, 2013, 1:26 am

    Hi Terje,
    I think that CPC & CTR are inversely proportional. It has been observed repeatedly. Do you know how to increase CTR while keeping the CPC constant. Can we bloggers do something about it?

  • Robert February 23, 2013, 12:23 am

    Hi Terje,
    Do you have any idea on how Ad location affects the CPC and CTR? This Ad Location option is available when creating a channel, so I was wondering what its role exactly is. Please share info on this, if you have any.


  • Alfredo February 9, 2013, 12:17 pm

    Two weeks ago my CPC drop down to $0.03 because I blocked irrelevant ads. Since I unlocked them my CPC rose to $0.06. That’s how I learned to let Adsense take its own course.

  • sonesh February 9, 2013, 9:08 am

    I also think that bigger is better
    And its also give more cpc
    May i know what is the highest CPC of google adsence

  • Pritesh Taral January 17, 2013, 4:57 am

    Hey This trick is nice.. great post really…. I want to ask one question … Is it possible to increase cpc by improving page rank ???

  • Jake January 5, 2013, 8:25 am

    WOW! This has been very informative. I just got my website and it’s running for two weeks now, Thank you for this information!

  • Ratnakar December 27, 2012, 9:51 pm

    I’ve placed one below the post title and another at the bottom of the post. Hope my CPC is increased.

  • Davinder Yadav December 9, 2012, 10:06 am

    Hey Terje,
    It was nice staying on your website. I have some problem with my adsense cpc it think my theme is also a factor for low cpc but anyway thanks alot for this article. i will back soon 🙂

  • Abir November 21, 2012, 4:39 am

    Hello Sir,
    I am New Google Adsence publisher. My Google Adsence CPC is .04 with is very poor but yesterday it was .20. I want to increase CPC in google adsense. So please help me that how to increase CPC rate? Thanks.

  • Vineesh C October 26, 2012, 2:15 am

    Very nice information mate! I have just bookmarked it for the …. future! Currently, I concentrate on of my energy to produce nice content!

  • mridontry July 7, 2012, 5:26 am

    This will be so very useful because my cpc has not increased in a while and i keep wondering why. Thank gracious you, at least with this, i know what and where to tackle…..Thanks

  • Sunil May 20, 2012, 7:52 am

    This an amazing post to increase one’s cpc. Currently my cpc is 0.14 hope to increase after following these useful tips.

  • AKM Borhanice May 17, 2012, 2:04 pm

    Thanks for really helpful information . Some days Google paying me $.03 (!) or less per click . Hope your tips can help me to Increase CPC .
    Thanks again 🙂

  • samuel April 30, 2012, 11:06 am

    please is it true that the color of ads can affect cpc?

  • samuel April 29, 2012, 5:07 pm

    seriously, i really do appreciate this and do hope that this increases my cpc but is it possible that the color of adsense used can affect cpc?

  • FrasesdeAmor April 16, 2012, 12:05 am

    I\’m currently a bit disappointed with my website\’s cpc, but only tried adsense for a week and my website is only 1 month old. Anyway, I\’ll be working on the content, thanks for the article.

  • Trung Nguyen March 24, 2012, 12:54 pm

    I’m going to creat a new site to use Google adsense to earn money online, thanks for you suggestion, I will apply it for my site 🙂

  • Jamie Northrup February 8, 2012, 9:05 am

    Thanks for the info, I’ve been tweaking my Adsense ads for weeks now trying to optimize the CPC, I’ll give some of your tips a shot.

  • Abhi Balani January 27, 2012, 10:13 am

    Woah… I really didn’t know, PageRank is also dependent on CPC. I didn’t care about PR much. But now I do more.

    Thanks for this information.

  • Job Martins January 20, 2012, 3:54 pm

    thanks for sharing your experience . I have learnt and I ll apply them to by job blog soon.

  • Amanda Gordon December 25, 2011, 11:38 pm

    CPC is all about relevancy of ad w.r.t content. I noticed in my many blogs that the first clue about ad relevancy for Google is the url of the content. Even before content gets spidered, G displays ads based on the permalink. Sometimes even after indexing the content, in my experience, Google gives lot of weightage to the permalink structure.

    So getting the post title right and permalink right should pretty much lead to relevant ads (again assuming that the content itself is in sync with the post title!).

  • Ankit December 25, 2011, 10:05 am

    Hi, i am also suffering form the same problem actually i have got the right ad placements and due to that my CTR rate is good but my CPC is quiet low. Hoping that the factors you mentioned in the above post help to increase my CPC.

  • Swamykant December 25, 2011, 3:20 am

    You are right.. I have also seen some increase in CPC after pagerank update.

    Thanks for sharing the tips.

  • Nikhil Banerjee December 21, 2011, 2:36 pm

    Hello Terje! You are bang on target and this was exactly what I was looking for. Actually, a fellow blogger asked me this same question a few days back and I gave him more or less the same answer, but this post is to the point. Next time someone asks me, i will simply refer them to this post.
    Thanks for sharing!

  • Maja December 21, 2011, 12:37 am

    Themes and relative contents are very helpful for earning from Google Adsense.Google does not award ranking to a site if contents are not relative.

  • Azhar December 20, 2011, 8:53 pm

    Nice tips. It is right the relevancy of each content matters in CPC in Google Adsense.

  • marcus December 20, 2011, 2:28 pm

    nice tips with increasing adsense cpc, i really did not know that pagerank would have an impact with cpc, interesting. i just thought, it didn’t really matter with pagerank, as long as we pick the right niche/keywords.

    • Neo December 20, 2011, 9:50 pm

      Hi Marcus, at first i am also think like that only. Later only i realized my pr 3 site earns more than pr2 though pr 2 site has lot of visitors.

  • Robert December 20, 2011, 12:47 pm

    Some good points here on increasing your CPC, however the biggest factor in your CPC is the type of ads served on your site, which is generally based on the type of site you have. ie. Insurance, finance and credit cards are some of the highest paying CPC but you wont find those ads on a blog about pets now will you?

  • Rose December 20, 2011, 11:51 am

    Do you find that you are less likely to get smart priced if your traffic comes from the search engines rather than from places like twitter?

  • Tuan December 20, 2011, 10:05 am

    Hi Terje,
    Actually I don’t think websites with higher Pagerank and age could help increase their CPC. This conclusion comes from my experience. I have a 3 year old and a 3 month old blog and the CPC of the new blog is much higher, even they have almost the same niche and quality of blog posts.

  • Mahesh December 20, 2011, 7:32 am

    Right said Terje. Quality Content is very important to increase the targeted traffic, which in turn helps increase one’s revenue. Also, blog/website niche also matters in case of CPCs.

  • Anurag December 20, 2011, 6:50 am

    I have applied the tips u have given in your post and found that cpc i.e cost er link is increasing day by day.Thanks for sharing this post.

  • Raj December 20, 2011, 6:29 am

    It gives a better experience to readers if the ads are more tailored to a site’s background/ theme. Also, if the product in the ad is related to the content, users might be more willing to click on it and find out more about it.

  • Terje Sannarnes December 20, 2011, 3:20 am

    @Sire, thanks for sharing your experience with us.

  • Terje Sannarnes December 20, 2011, 3:19 am

    @Brankica Great to see that your split testing is showing results. Keep on tweaking

  • Terje Sannarnes December 20, 2011, 3:17 am

    @Mika, I am glad to hear your results are getting there 🙂

  • Terje Sannarnes December 20, 2011, 3:04 am

    @Nirmal, happy on your behalf :-), thanks for sharing

  • Terje Sannarnes December 20, 2011, 3:02 am

    Brankica, Hey, awesome to see that your split testing is giving you results. Keep on tweaking and you find the perfect setup to maximize your earnings.

  • Terje Sannarnes December 20, 2011, 2:59 am

    Sire, content is key to get Google rankings, no doubt about that. Thanks for sharing your experience with us.

  • Mika Castro December 20, 2011, 12:15 am

    Hi there! I am still learning how to use all of this advice and have recently reworded some of my old hub titles and I notice the income going up. Still waiting that first check!

  • Nirmal December 19, 2011, 9:21 pm

    I have seen an increase in CPC in one of my blogs as the pagerank and rankings improved.

  • Brankica December 19, 2011, 9:11 pm

    Hey Terje, great post. I love testing my Adsense ads and I think I’ve changed them around a dozen times. And it is always something tiny little bit I change that can double the income. I recently changed one thing at that was increasing the size of an ad unit placed under the content of the page, before the social sharing buttons and just the increase in size increased my CTR crazy and CPC followed with it days later. So definitely need to test more and more all the time 🙂

  • Sire December 19, 2011, 7:12 pm

    Isn’t it funny how it always goes back to the quality of a sites content? Get that right and in time things start to come together.

    I’ve noticed with my blogs I get a higher rate on my photo blog about Adelaide and I’m assuming that’s because advertisers want to get the attention of the type of clientele it attracts. Not so much on WassupBlog but then it caters for a wider audience and perhaps not the type advertisers are interested in.

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