Social Media is where the people are these days, more than millions are active everyday on Facebook, Twitter, Bebo, Myspace and more. It is one of the best places to establish your brand name and attract people’s attention. As your network spreads, the connection will definitely grow, giving you and your brand the chance to be exposed and be promoted to vast number of other users.
However, social media marketing is more than just creating a social networking account, posting contents, updating status or inviting friends. You have to make sure that you are also attracting potential markets and establishing a good brand name.
Below are some tips in doing effective social media marketing:
1. Establish your Network
Social Media, as the term describes, involves socializing with people. People are connecting through social media to meet friends, getting answers, and to share their thoughts with others, not all of them are using social media to promote something.
You take time to build relationship with them. Be a friend, answer their questions, help them out with their needs and appreciate their thoughts. In this way, you’re not just another member in the network, but you are active person who is able to create a connection that can be responsive, this can give attention to your blog posts and even promote your brand.
2. Be Consistent with Your Brand Principles
Social Media is fun. However, you have to be careful with your posts, and not just tweet every single page you come across online, and update your status with every step you take. Instead post relevant contents, whether links, videos, blogs or status. Do not lose track of your principles. With this, you are creating a reliable and trustworthy brand name.
You can also observe your network comments if you are gaining the target popularity that you want. Discussions can go further; never confuse your connections with irrelevant posts. For example, if you are an outsourcing company, you can post blogs about outsourcing and its benefits, which is related to your niche.
3. Consistent Updates
Social Media is being updated by massive users, even just a one-day-old post can easily be neglected. Be consistent on your networking sites, if its difficult to mange more then one networking site, chose the one that you are comfortable with and be consistent on them. Now days you also get platforms from where you can update all of your networking sites and manage your social profiles such as HootSuite.
You can also repeat some of your promotions in order for people to remember. But make sure you do not spam, do it in creative ways like paraphrasing the status, placing videos or banners.
Also, post updates in a natural way. Do not panic like putting 10 links in one go, then another 10 the next day. Spread the time and do it in interval, otherwise, even if you’re posting different links, people might still tag you as a spammer, and also the important messages that you are looking to portray can be easily missed out.
4 Establish Your Own Blog
Create your networks with something more to read about, like a wiki for your website. You can create your own blog where you can list your archives, post more links, videos and more contents for your followers and fans.
5. Be the First To Comment
Commenting on a post is creating a conversation. Be the first one to initiate the talk, there are others who will not say anything if others will not start it. Comments can add more contents, can keep your post updated and can help you gain more impressions.
Effective social media marketing can bring your popularity up and make you stand out from others, just enough commitment and creativity is required.