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How to Cook an Irresistible Blog

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Good Blogging Recipes

Good blogging recipe. Note the ingredients to enhance your blog’s presence!

Do you have a blog? Did you check your blog analytics today? Where are you? What is the utility of having a blog with just 100 readers a month? If you have started a blog, you will want to make a buzz with it.

So what are the ingredients for good blogging?

Mere content writing and pushing it into your blog will never earn you the fame story. There is something beyond writing that adds a zest to your blog. Well that is spreading the word. Today the web boils down to one single word “Sharing”. It is the human web and we are all separated by six degrees. So is it difficult to let others know that you blog? No.

Integrate your blog with social media for optimal search results.

Yes, you need to go out of the box and promote your blog. You could definitely add dashes of SEO to organize and get better search results in the search engines. Here there are no trash marketing middlemen or million dollar adverts that can cost you a fortune. Social media has eliminated these steps. All you need to do is become active on social networking platforms.

Social media is the best way to vent out ideas and that goes viral in no time. Social media fame can be termed as meteoric. In a short span of time social media buzz has gained a lot of oomph. The reason is that it has helped the mass to neglect the aversions of information digestion easily. If your blog is on well social media, you will also stay abreast of important people.

How will go out in the social media arena?

  • Make sure you write regularly and make your blog niche that can arouse interest.
  • Start connecting with other bloggers. Join blog networks such as BlogCatalog, MyBlogLog, BlogFrog and may more communities.
  • Start a forum for your blog so that your readers get a place to have their say. Get an entire community active on your blog topics.
  • Integrate social media buttons in your blog. Every time a reader comes to your blog, he/she can easily share it on Twitter, Facebook and other social networking/bookmarking platforms. Just a “Like” button can work wonders. If you watch Seth Godin’s blog, one will find that all his blog posts have 12,333 people “Like” this. These numbers are important when it comes to world of mouth!
  • There are myriad social media applications that can turbo charge your blog. You need traffic? You need readership? So turn on your readers with your presence on various social networking platforms. This will create an innovative circle where your fans are bound to bounce back to you. There are a lot of automated social media tools that will spread the word for your blog in no time. You could adhere to Tweetdeck, GoogleBuzz, FourSquare.

The net result is that you reach out a bigger network of readers/audience/people. Social media is a framework and not a strategy. There are no set rules. You just have to get on with it. You need to think on how you can go about it rather than hankering for it.

What is cooking?

Big Marketing stalwarts are now shifting to capture the huge market there. In the human web, discussions are generated naturally to enhance a brand’s presence. You never know when your blog suddenly turns into a brand overnight. The more you are talked about, your fame story turns out to be glorious.

How can you fix the goal and get into the social media framework?

  • When you are starting a blog, you must have certain things in mind. Why to write blindly? Decide on a niche area. This is the age of nicheworking rather than mere networking. Once you have decided on the focus, you can give your blog a slight light business angle as you take off with a goal. For example, if you are writing a blog on “Fashion”, you can take up a niche like “Boutiques in your city”. Start promoting them for free via social media and you will get loads of content. Then one fine day this can turn into a global marketplace for fashion boutiques.
  • Next comes the mantra of your audience. Initially for a blogger, readers are the audience. Once the blog starts gearing up with readers, those readers turn into consumers. So hang out with your readers on Facebook, Twitter and other similar places.
  • Pitch your blog via social media to your readers so that they speak to others about you. For example, with this “fashion boutique”, if you can induce one reader who is a student at a particular fashion designing institute, he/she might be interested in opening up a boutique. In this case your blog becomes the perfect good place. Target people who are looking out for free promotions. Definitely you can do that easily! It could be that the  entire fashion institute students decide to come to your blog to launch their products later on. So your blog gets metamorphosed into a bigger online destination.
  • The idea is not to push your ideas. Let them flow. Streamline your thoughts. Stick to your niche area. When you are using the social media, connect with the right people.

It is essential that when you are blogging, you are consistent. If you have an impressive number of visitors in your blog, love them. Post articles on a regular basis which your readers might find interesting.  Offer them something which makes them come back.

Blog networking is synonymous to a delicious chicken soup! You just have to add the right ingredients so that your readers can gorge on it. So while you write, connect immediately. Within nick of time, you will see great results. A good blogger friend of yours could refer to your blog. The more recommendations you get from the den of ranters and professionals, half the job is done. You need to compliment others as well so that they reply back. So if you can spread across and if your blog has something out of the box to offer, surely your dish is complete. But nevertheless keep serving. There is no end-point here. You only have to make things better…better…..bigger….and this goes on!

About

I am a blogger and a web enthusiast. Currently I am working as a Community Development Executive at http://forums.com. Trying to help people connect!

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{ 39 Responses }

  1. Jake says:
    Hey Debleena, Awesome post. Just starting to get into the webmaster and blogging scene. I have a lot to learn. I own a hair salon and reading this article gave me some great things to think about. I particularly like your points about blog networking. Jake
  2. Mark says:
    Great article, Debleena. I am a big believer in using social media to promote blogs as you pointed out. For me, the big things I do is not necessarily Twitter or Facebook, but mostly forums and comenting on blogs of related subjects. I find that these forms of social media bring very targeted traffic. Thanks for a great recipe...mmm...:) Mark
  3. Darren Scott Monroe says:
    "It is essential that when you are blogging, you are consistent. If you have an impressive number of visitors in your blog, love them. Post articles on a regular basis which your readers might find interesting. Offer them something which makes them come back." AMEN also add challenge them to be better. Don't be afraid to spark a heated yet important debate. Make (or at least help) your readers THINK and stand up for what they endorse.
  4. chi3nming says:
    at first there were many things to blog about but now after I start to go to college there aren't many stuff to blog about. Just some random stuff which at the end made my blog boring!. Any ideas?
  5. Raj says:
    While social media can attract visitors to the blog, we have to work hard for it. Spending too much time on social media seem like a waste some times. I read the quality and consistent content can give good results.
  6. Delena Silverfox says:
    I like this post a lot. Gone are the days when blogs were little more than online directories. People want a two-way conversation and to know you care about what they have to say and what they think as much as they care about what you have to say. Great reminder! Delena
  7. Carl Bartlett – Web Developer and SEO Consultant says:
    I've been trying to work the Social Media scene. How do you develop relationships and get popular in Social Media?
  8. Allie says:
    Since I love cooking, I can relate to your post. :) The spices added to the food is the creativity we incorporate with our content. Then the taste and the great outcome of the food we cook present how well our blog is going to be received by others. It also shows that the patience we have in order to prepare something as delicious for others to eat.
  9. Saksham says:
    @kimi But whats the use of writing posts without any traffic?
  10. Val says:
    Nice take on a new blog promotion. I must admit with shame that I haven't yet submitted my blog to as many directories as I should, so thanks for the reminder! You forgot to mention a large part of social media where you can promote your blog - the other blogs. Think about it this way. When you have something to say, you can either publish it on your own blog, or somewhere else. You can submit guest posts, or simply write comments. Either way, what you write is a part of your online presence, and you need to consider every time what is the best place to publish it. Publishing on your own blog increases its long-term weight in Google and gives fresh content to your regular subscribers. Publishing elsewhere, especially in the beginning of your blogging career, allows you to reach a new large audience and direct them towards your site, or at least build a name for yourself.
  11. James Murray says:
    A good article. I'm trying to catch the blog fever. I appreciate the information about the benefits and tactics required for a strong blog. I agree though that content seems to be key for bringing people back. Focus on a niche, focus the message and pick a message you enjoy and can keep writing about. I think that's what I'm hereing? James
  12. Pritam Nagrale says:
    Well explained post. You have really given the understanding of how to blend the mix of nicheworking and social media. You need to cook this right way to take your blog to the next level.
  13. Tony says:
    Great advice.
  14. Kimi says:
    Honestly, i think if you have great content and helpful to others, people will share your blog through social media. I am recently not active in any social media sites, even facebook, i don't have any facebook page, and even tweeted my posts automatically. I am quite happy with my traffic now, which i can get free without social media.. I am pretty silly not to use social media i know, but to me, social media is too time consuming, i can create some posts instead of promoting my blog in those sites..
    • Rahul says:
      You are unique mam no social networking how you succeed mam?
      • Kimi says:
        Just blog anything you love to, and be yourself :-D
  15. Jack Harold says:
    My personal advice will be to continue to write valuable content which will benefit the blog community. Alternatively, you can get people to guest post for your blog or hire some writers. The motive behind all these is to get your blog readers to continue to stick to your blog and engage in it frequently!
  16. TJ McDowell says:
    It's funny that before I even got to the part where you mentioned Godin's blog, I thought to myself "this girl is thinking like Seth Godin". Sure enough, I was right on track. I'm reading Purple Cow right now, and the points you hit on here are brought out in the book. If you don't have something unique, no one will listen. If you've got something that's unique and you can make it personal, you've got something that the market can sink its teeth into.
  17. Fran Aslam says:
    Hi Debleena: Nice post you have here. I liked how your title and yes what you are saying in the blog is also completely agreeable. Sharing and networking is also an importnat part of blogging. Keep up the good work fran A
    • Jack Harold says:
      Definitely true to say that sharing and networking are integral aspects of a successful blog! Well said!
  18. Dennis Edell says:
    I love posts that give me post ideas, thanks!
  19. Alex says:
    This is definitely true, if you want exposure with a blog you definitely need to go out here and tell the world you exist and what better way to do it then using social networks? Baking all those social sites with your own spicy posts can really increase the traffic substantially and interacting with your own kind (as in niche) can again rise your popularity. But I don't quite get the idea of a forum. Firstly, because you lose comments this way, and you don't want that. Secondly is that you have to maintain a forum, add topics, keep it interesting, clean spam. Which is a hell of a task. Except that, great article! Keep on baking!
    • Jack Harold says:
      Setting up forums can be quite tedious I agree. However, there are also beneficial aspects to it as people are always looking for answers and they might already be answered somewhere so forums are some sort of knowledge base or community of experts forming the knowledge base.
  20. Andreas says:
    A common saying is "too many cooks may spoil the broth" and it also applies for blogging and guest authors. If you do not screen your guest bloggers carefully, your food may not be tasty and you may lose regular eaters.
  21. Patricia says:
    Hi Debleena I feel social networking is a must to get my small niche blog out there and noticed. Also blog commenting has seen my traffic go up also. By interacting with other bloggers, commenting and answering questions on my own blog are all aspects of my blogging activity each day. Building community is what it's about on my blog. And writing content rich posts. Patricia Perth Australia
    • Jack Harold says:
      Those are spot-on comments by Patricia. Failure to utilize the social networks are equivalent to failure! Facebook, YouTube, Digg etc....all these places can play a great part in your blogging career!
  22. mark says:
    Hi Debleena, For the most part, all that I do is to send a tweet when I post. Though, I am trying to become more active with blokube and blogengage as well. I have never heard of BlogFrog, but love its name & will need to check it out. Time to get cooking ;) Have a good day!
  23. Wasim Ismail says:
    Using social media platforms is a must, and a great tool to get traffic to your site, over 60% of my traffic comes from Networking's sites such as Facebook and Twitter. Totally agree with you regarding letting your ideas flow
  24. Mani Viswanathan says:
    Nice tips. btw u forgot to mention HootSuite in the list of Social Media apps :P P.S. The title of this post is awesome :)
  25. Shiva says:
    Totally Awesome Post Debleena, A nice analogy that you have made up between cooking and blogging. I think you are right, social media is a really important ingredient for blogging. I think without social media, the blog dish that we will be cooking will be totally tasteless. In fact, I think nobody will be willing to eat it.
  26. Ruhita says:
    Social media and blogging together make an awesome pair!! There is no use of a blog being written and maintained and not being spread among people. The idea of connecting with people and sharing your views is the most important thing. Thanks for the wonderful post Debleena. Will be waiting for some more interesting stuff from you in future too.
  27. Natalie says:
    Great post and I agree with all of it apart from starting a forum. Forums are a lot of hard work ( as you know ) and I think comments should just be left open on the blog post and people can discuss there.
  28. technosuman says:
    Debleena! You absolutely made right analogy between cooking a recipe and writing a blog. For both you need to have right ingredients otherwise your dish or blog will not be tasteful. Here I also agree with you that the content is the most important ingredient, and then you have to get traffic from the social networking sites. Being consistent is also very important. However, Debleena you really wrote a masterpiece. Thank You!
  29. Kevin says:
    Using social media with a blog is a great combination. Your blog won't see the light of day without using social media in your marketing efforts. You'll notice that it will take longer to see ANY results without social media.
  30. Ryan Biddulph says:
    Hi Debleena, I like your idea of letting your blog posts flow. Force negates. Trying to force things to happen is counterproductive; you tend to repel people when engaged in forceful acts like over promoting your work or feeing strained when writing your posts results in diminished results. I adopt an equal mix of social media sharing and blog commenting to augment my networking efforts. Social media is like a big party. Connect with others, chat them up and be quick to share their blog posts. Being sociable is the key element in any social media marketer's arsenal. Blog commenting is my #1 traffic driver. I seek to write a short guest post each time I comment. More bloggers have taken notice of my comments than I can count. It's amazing what reading a post and leaving a mindful, value-added response can do for your blog traffic. You can also take tidbits from your comments and publish them in tweets and updates, and send to fellow bloggers. Thanks for sharing your insight. RB
  31. John Garrett says:
    I never heard the term "cooking" before, but I'm not really a marketing person. But it makes sense that you need the right ingredients. You have to keep trying different elements and then discarding what doesn't work until the formula is spot on. Also don't forget to mention HootSuite in there for automated social media stuff. Actually not just automated, I should say for social media "management". Anyway thanks for a different perspective on blogging.
  32. Adam Paudyal says:
    Debleena, I totally agree; blogging is more than just writing posts after posts. It is about connecting, sharing - networking.. I love your analogy about blog networking and delicious chicken soup...you are making me hungry now...literally!
  33. Vivek Parmar says:
    this time no one can think blogging without social media, Social media drives a lot of traffic on your site within no time. If you get featured on home page of digg, you will get enormous amount of traffic in no time. and other social n/w sites are also there to drive a good amount of traffic. but one of the disadvantage of using this is that they increase bounce rate of your site