Convert More Customers

[Infographic] 10 Ways to Convert More Customers (with Psychology)

When it comes to converting more customers, the secret to more sales is as simple as understanding just what your buyer wants (and expects) from your business.

The thing is, businesses often have many customers buying their products, or at least too many to get to know personally. When that’s the case, what’s to be done?

The answer: Turn to rigorously tested social psychology research.

We are all different, but in many instances our brains are prone to react in a similar manner, and understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers to saying Yes! to your products or services.

Ways to Convert More Customers

Below are 10 such studies that reveal such insights into the minds of your customers.


convert more customers infographic

 Infographic by Help Scout, the invisible help desk software for small business owners.

Gregory Ciotti is a content strategist who is obsessed with behavioral psychology. He's the marketing guy at Help Scout, the invisible email support software for solopreneurs & small business owners.


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{ 5 comments… add one }
  • Ruth Gray March 4, 2013, 3:11 am

    I love how it is possible to worm yourself into the mindset of customers and take advantage of that to get more sales. When it comes right down to it, marketing really is just manipulation and convincing, and psychology is perhaps the best tool to help with that. Great article and I definitely enjoyed reading it. Cheers!
    Ruth Gray recently posted..The Many No’s of Small BusinessMy Profile

  • Shathyan Raja January 7, 2013, 1:41 pm

    Nice Infographic. This show how the reality will be and how we can convert the customer with playing with their psychology.

  • Ferb Hinlor January 5, 2013, 5:03 am

    Hi Gregory, always love infographic explainations, It’s easier to understand, information flows in fast and save time.

    Thank – Ferb

  • Michael Dufficy January 4, 2013, 1:56 pm

    You blog is really nice, Please write some thing about how to get lost Customers back.

  • Bill January 4, 2013, 12:17 am

    Very catchy, a quick one where do we group buying and information keywords like Review, How to and Best?
    Bill recently posted..Learn How To Trade Out Of A Losing Position and You’ll (LOVE) Yourself Later!My Profile

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