In the online business world, getting attention or visitors to our websites is becoming more and more difficult. By that I mean, the right kind of visitors, visitors that are relevant and that will most likely be interested in our products or services. This type of online marketing as you all know can be done […]
The Human Media Movement
The Human Media movement refers to a shift in user interaction on social media from text based engagement to face to face contact via webcam. This new layer of social media reduces the physical space between users and essentially provides the opportunity for anyone to virtually travel across the entire world in a matter of […]
Did Sacha Cohen’s media gambit work? Find out in the Future of Engagement!
In chess, a gambit is where you sacrifice a pawn to gain positional advantage on the chessboard. During last Sunday’s Oscars, Sacha Baron Cohen dressed up as “Admiral General Aladeen” from his film, The Dictator, and spilled Kim Jong Il’s ashes on interviewer Ryan Seacrest. Cohen sacrificed his ability to market the show in similar […]
Future of Engagement Episode No. 8: Tom Foremski of the Silicon Valley Watcher
From the beginnings of popular newspapers and widespread literacy to the modern era, media PR professionals spent much of their time developing media contacts and smoothing relations with existing contacts so that they could push articles into print publications. The Internet and social media have lowered barriers of entry since communicating with and networking with […]
The Role of Social Media One year After the Egyptian Revolution
It has been a year since the start of Jan 25th 2011 Egyptian Revolution, many events took place during that past year, good and bad. What we would like to address here however, is the part the social media played in the aftermath and try to answer a few of the open questions we had […]
YouTube New Look: What You Think?
Today, Google announced the YouTube new look on their official blog, really interesting stuff going on, and Google is keeping us busy trying to follow their updates, enhancments, new designs, features, etc.. you know, I’am tired of Google, but what to do?! They just do cool stuff, and their development team are freaking active! YouTube New Look Google […]