Most small businesses looking to engage with their customers, both potential and current, have discovered how a blog can create great conversation as well as buzz around a product or service. Creating a blog is also a great way to present a business as an authority on a topic by acting as a platform where […]
Challenge: Brand Your Business!
When ambitious men and women with limited resources start a business, the focus is usually on ensuring a quality product or service, and acquiring more capital to keep the business running. What is set aside is the just as important process of branding. A business without a clear identity will not be successful no matter […]
The Most Important Functions that Every CRM App Should Provide
At some point, with any luck, your business will outgrow basic spreadsheets, post it notes, and the rolodex. It will get too difficult to wade through all the information to get to the right client’s data, in order to provide the most topnotch customer service possible. You’ll also need to have a program that can […]
5 Tips for Creating Your Company Linkedin Page
If you haven’t already included LinkedIn in your company’s online social media efforts, then you should certainly consider adding a LinkedIn company page to your web presence arsenal. LinkedIn is considered one of the most influential social media platforms on the web, and can make a huge difference in terms of your business’ social media marketing […]
[Infographic] 10 Insights into the Mind’s of Your Customers
When it comes to using blogging to supercharge your business, there’s one thing you have to keep in mind: Loyal customers are your best marketing outlet! It’s true! Even loyal readers can be your greatest marketing channel: people love sharing brands that help them out and give them a great experience. With that in mind, do […]
How to Print Money…by Helping People
Can I trust you with something? The secret to making money is simple: help people live better lives. People want better lives, and they’ll pay you for products or services that deliver on that promise. To help you begin developing products like this, let’s explore five core ways to help people. At the end of […]