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Home » The Famous Blog » 6 SEO Terms that All SEO Professionals Think They Know, But Many Don’t!

6 SEO Terms that All SEO Professionals Think They Know, But Many Don’t!

September 3, 2011 - Last Modified: September 3, 2011 by Pratik Dholakiya 1,270

SEO Terms

SEO evolves at the rate of knots. An expert needs to keep pace with all these developments or get left behind. I know it’s easy to say this, but difficult to put in to practice, but there is no way around it. What’s more, there are many search engine optimizers who are well aware of a term that is in vogue, but don’t have enough knowledge about that term, in order to use it, to empower their SEO efforts.

Now, the purpose of this post is not to give an in-depth look into these terms as each term deserves a post of its own. But, what I have done is, I have identified certain terms that every SEO worth his/her salt should know and given a brief overview of them.

Rel-Canonical

The canonical tag is an attempt by Google to get rid of your duplicate content worries. If you are worried about two pages having similar content, you now have the option of publicly specifying your preferred version of a particular URL. This is especially for those cases when multiple pages have the same content. What this format does is that it also ensures that the bulk of the properties responsible for better search results are consolidated to your preferred version.

So, if you have several pages that list the same content, you need to understand that Google might just index only one version for its search results. If you think Google is being a bit heavy handed in its approach, then think again. You can now choose the most important page that you want the search engines to rank by implementing canonical tag.

Specifying a Rel-Canonical: (Courtesy Google)

Add a rel=”canonical” link to the <head> section of the non-canonical version of each HTML page.

To specify a canonical link to the page
http://www.example.com/product.php?item=swedish-fish, create a <link> element as follows:

<link rel="canonical" href="http://www.example.com/product.php?item=swedish-fish"/>

Copy this link into the <head> section of all non-canonical versions of the page, such as http://www.example.com/product.php?item=swedish-fish&sort=price.

If you publish content on both http://www.example.com/product.php?item=swedish-fish and https://www.example.com/product.php?item=swedish-fish, you can specify the canonical version of the page. Create the <link> element:

<link rel="canonical" href="http://www.example.com/product.php?item=swedish-fish"/>

Add this link to the <head> section of https://www.example.com/product.php?item=swedish-fish.

Indexing and Caching

Unlike Rel=Canonical, indexing and caching are terms that all SEOs know about and use. But, it’s how well you understand these terms that determines how you are going to use them in a practical manner.

Search engine indexing is a process that involves the recovery of information, quickly and accurately, by collecting parses and storing data for convenient retrieval. More often than not, when somebody is talking about search engine indexing, they are actually talking about Google’s indexing. Search engines deliver results in a matter of seconds, which is only possible because it has stored your web page in their data server and is serving it from its index.

The way it works is that whenever a website goes live, Google’s search engine crawlers will crawl all over the contents of the site and store it all in its database to index. The storage format gives priority to various SEO parameters. This enables your site to appear in search results for optimized keywords.

Keyword Caching on the other hand is defined by a snapshot taken by Google of each website page. This “snapshot” is stored in a different database as compared to where your website pages are stored, and is known as the ‘cache database’. So, when users click on the ‘cached link’, they will see a web page that looks the same way as when it was indexed by Google.

Keywords Proximity and Keywords Prominence

Both keyword proximity and prominence are factors that play a vital role in on-site optimization. Understanding these terms will help you leverage their power and allow you to optimize their use.

Keyword Prominence is an SEO term that involves making the keywords on your site or specific keywords as noticeable as possible. If you know a certain keyword is important, then it should stand out on your web page. The keyword can be made prominent by the appropriate use of fonts and height that tells Google search engine crawlers that you are prominently targeting this word.

Keyword proximity as the name suggests, is the proximity or closeness between two or more keywords. Now, there are experts who believe that it’s great to have two keywords close to each other, but then there are others who aren’t too excited about giving importance to keyword proximity. What I have found is that keyword proximity is something that needs to be used with care and on a case by case basis. It should only be used in cases where two keywords or key phrases can be placed near each other naturally and when one qualifies the other.

Page Segmentation

Page segmentation involves identifying and working out the common boilerplate segments of web pages including, but not limited to, Headers, Footers and the various navigations elements that are found on a particular page or throughout the site. The segmentation of a particular page gives a clear signal to Google’s search engine crawlers as to where the core content of the page resides. So, what happens is this – Boilerplate elements are essentially regarded as ‘noise elements’ and are ignored by the crawlers while indexing; only the ‘core content’ areas are indexed.

Here are some core elements cited by SEO experts that help the search engine identify the important content areas:

  • Number of images in the block
  • Size of the images
  • Number of links
  • Anchor text length
  • Number of words
  • Length of form elements
  • Text formatting elements (<strong> <text> <i> <em>
  • Other code elements (<table> <p> <hr> <ul> <td>)
  • Background color of a node (or child node)

There are plenty of advantages of page segmentation and the first and foremost is that that you make the pages more relevant to the search engines. The second advantage is that you enable a faster process and resource management of your web pages as search engines can index only the parts of the page that are relevant and stay away from crawling boiler plate elements.

For e.g. – Your privacy policy page doesn’t really talk much about your website and from the perspective of search engines, is quite irrelevant to the task in hand. So, you can adopt segmentation to help the spiders sift the relevant content from one that is irrelevant.

Page segmentation sounds like a daunting task, and to be perfectly honest with you – It is. But, if you get it right, your website is on track for betters SERPS.

LSI (Latent Semantic Indexing)

Based on a mathematical technique known as Singular Value Decomposition (SVD), LSI is a method of indexing and retrieving content. It works on the principle that words used in the same context will have similar meanings.  All this does sound rather technical, so let me offer a simpler explanation.

There was a time when, search engines solely relied on the keywords found on a particular page and their frequency, to determine relevancy. Search engine optimizing experts had a field day peppering the content with keywords to ensure their site ranked at the top – Advantage SEO – Disadvantage search engine users. It was increasingly found that the content of some of the top ranked pages was actually quite irrelevant with respect to the search keyword. This was because a crawler, many times, failed to distinguish between a synonym and words that had multiple meanings.

Enter LSI.  It tries to make sense of the terms and concepts that are a part of unstructured text. It helps in text pattern matching and uses statistical analysis to identify words on a page that are used in the same context. So, it helps search engines understand the nature of user query better and helps return relevant information, in the context of the user’s search.

Query Deserves Freshness (QDF)

Google loves  fresh content. That is what ‘Query Deserves Freshness’ is all about. In a bid to improve the relevance of SERPS for the users, Google introduced the QDF which determines the hotness quotient of a topic. So, if a blog or a website is constantly being updated with topics that are in the news and are being popularly discussed on the web, Google is going to rank such sites right at the top of the search engine rankings. As a part of QDF, the Google algorithm takes into consideration several diverse points including search volume, news coverage and even blog coverage.

As is the case with all of Google’s algorithmic components, even this one helps improve the way search engines rank web pages, but you need to be able to use it to drive traffic to your site. The key here is to focus on breaking new stories, so that Google indexes your post quickly. The result is traffic generation. And once your site has a high rank, it will be used by other people, researching the same topic. But never fear – you were the first out of the blocks and that’s what counts.

These are six terms that helps an SEO in becoming a perfect SEO professional.

If you have more hard SEO terms that are around and should be known to every SEO professional then do share them in the comments below, I will try to cover them in the next post if they will be useful enough.

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Filed Under: SEO

About Pratik Dholakiya

Follow @DholakiyaPratik

Pratik Dholakiya is the Founder of The 20 Media, a content marketing agency specializing in content & data-driven SEO and PRmention, a digital PR agency. He regularly speaks at various conferences about SEO, Content Marketing, Entrepreneurship, and Digital PR. Pratik has spoken at 80th Annual Conference of Florida Public Relations Association, Accounting & Finance Show, Singapore, NextBigWhat’s UnPluggd, IIT-Bombay, SMX Israel, SEMrush Meetup, MICA, IIT-Roorkee and other major events. As a passionate SEO & content marketer, he shares his thoughts and knowledge in publications like Search Engine Land, Search Engine Journal, Entrepreneur Magazine, Fast Company, The Next Web, YourStory and Inc42 to name a few.

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{ 35 Responses }

  1. Henrik Sandberg says:
    Great article with a log of great inspiration.. thx Pratik... best regards Henrik
  2. James says:
    I thought i know it all, but i was wrong, Didn't know for this LSI (Latent Semantic Indexing) to be so important.
  3. Paul says:
    Nice post I've heard about creating fresh content for Google. Never heard it being referred to as Query Deserves Freshness. Thanks.
    • Pratik Dholakiya says:
      Thanks Paul!!!
  4. Urban says:
    Wow, and SEO article worth reading! This was a refreshing read. I appreciate that you mentioned LSI as it is a topic that deservse more attention!
    • Pratik Dholakiya says:
      @Urban, Thanks for stopping by and reading the content. I'm glad you liked it.
  5. Pritam says:
    Great Article Pratik. I am sure many of the people who are SEO expert have little knowledge on these terms. There are many things which needs to be updated myself to know the SEO properly. Thanks for sharing such a wonderful article.
    • Pratik Dholakiya says:
      I'm glad you enjoyed reading the article. Hope this will be helpful to you to improve more on SEO.
  6. Ray says:
    though the panda's makes a lot of things changed, but seems fresh content is the most sensible option.
  7. Hiral says:
    Hey! Thanks for sharing Such a useful Post. The Best information for the beginners. I must say its worth spending time to read this article for experts too! Keep sharing such information! and All Da Best.
    • Pratik Dholakiya says:
      Thanks for stopping by and reading the article Hiral!
  8. Brian says:
    Thanks for this great info. Definitely more advanced stuff here, but as important as all of the basics as well! I'm still getting familiar with SEO myself...
    • Pratik Dholakiya says:
      Thanks for stopping by and reading the post Brian, hope this will help you to get a bit more knowledge.
  9. Stephen says:
    Nice, someone else has all this rolling in their head too. I do disagree with the opening argument but the info is good. "SEO evolves at the rate of knots. An expert needs to keep pace with all these developments or get left behind" SEO does evolve but the simple fundamentals of valid code, original content and content distribution via respected network locations are all that is, or will ever be necessary to rank well. The KISS principle will outlast any trend.
    • Pratik Dholakiya says:
      Stephen, In the opening sentence I meant to say that things in SEO evolves time by time so an expert in SEO should be able to know about each and every development that has relation with SEO/any particular part of it. For example, recently Google re-organized Internal Links vs. External Links for all the websites in Google Webmaster tools. SEO isn't going to change entirely which everyone is aware about but the developments should be considered as an update/change in SEO somewhere. I hope this will make you more clear.
  10. DiTesco says:
    Excellent! Hopefully after people finish reading this it will be easier for them to understand what all these "techie" terms mean, specially those who claim to be gurus :) Simple but effective, just like its suppose to be..
    • Pratik Dholakiya says:
      Thanks for your feedback DiTesco. I'm glad you enjoyed reading the post.
  11. Rakesh Kumar says:
    Before reading this article, i just know about Rel-Canonical but now thanks to shows others topics.
    • Pratik Dholakiya says:
      You're welcome Rakesh!
  12. Mani Viswanathan says:
    An Ideal Keyword Proximity is asumed to be somewhere between 300-400 words/keyword. LSI is still a term which many SEOs don't know properly.
    • Pratik Dholakiya says:
      Mani, I think it’s not necessary that Keyword Proximity should be somewhere between 300-400/keyword. It totally depends on the # of keywords a page is having. If you’ll go through the post again then I have written that “Keywords Proximity is something that needs to be used with care and case by case basis.”
      • Ewan Kennedy says:
        You are confusing keyword density with keyword proximity. Keyword proximity is a measure of how closely two or more keywords are positioned on the page. Keyword density is the proportion of keywords compared with the total number of words on the page. Keyword density is quite different from keyword proximity and they both have an influence on rankings. As an example, let's assume you are targeting the key phrase "red car". If these two words appear on a web page next to each other then their proximity score is maximal and this helps to establish that this page is highly relevant to a search on "red cars". That page is likely to rank more highly for that search term than another page where the two words are not adjacent to each other if, and I stress if, all other factors concerning the two pages are the same. If those other factors are not the same, then some of the other factors may outweigh the proximity factor such that the page with the lower proximity score might still rank more highly.
        • Pratik Dholakiya says:
          Sorry Ewan, I forgot to mention above that it was for Keyword density that Mani wrote about. I agree with your clarification. In keywords proximity closeness of keywords matters. Thanks for being more specific so that others can come to know from the discussion here as well.
  13. Ana says:
    Thanks for this great guide, Pratik. You have given me some food for thought here.
    • Pratik Dholakiya says:
      Glad you liked reading it!
  14. Ming Jong Tey says:
    Awesome :) these are detailed SEO that not many people talk about. However, I would like to think that do not get too bogged down by SEO detail. For beginners, just do the basic SEO practice with quality content and you should be able to attract some loyal readers :) Cheers, Ming
    • Pratik Dholakiya says:
      Thanks for your comments Ming, This post was written by focusing SEO Professionals only. For SEO beginners, there should be some different stuff which they can digest easily in their routine learning process.
  15. Steve says:
    Pratik, Awesome info on the finer points of SEO. It really shows that even if you, "sort of" know what you are doing there is always a lot more to be learned. This was really a good read. I am going to have to go over it again to make sure i really get it all! -Steve
    • Pratik Dholakiya says:
      Thanks for stopping by and reading the post Steve.
  16. Bjorn says:
    When it comes to keyword prominence, I like to use Google webmaster tools. It shows the top links judged by Google. The top five keywords here should be your main keywords. If there is none relevant keywords, try to get them removed. Often none relevant keywords comes from the theme you are using...
    • Pratik Dholakiya says:
      Bjorn, I agree on the part of top 5 keywords should be considered as main thing shown under Google Webmaster tools. Thanks for reading the post.
  17. Mark says:
    Wow. I couldn't even begin to imagine how to test Keywords Proximity and Keywords Prominence. SEO gives delayed results anyway and there is so much noise in the data. If anyone could offer some insight on this potentially very important on-page factor it would be greatly appreciated. Mark
    • Pratik Dholakiya says:
      Thanks Mark, I will try to write a particular article on Keywords Proximity and Keywords Prominence. Thanks for stopping by and appreciating the post.
  18. Extreme John says:
    Great information about SEO. You're right. Many claim to know a lot about SEO but a lot would actually find these terms unfamiliar to them. But this article would be a good source for those who are still learning SEO so thanks a lot for sharing.
    • Pratik Dholakiya says:
      I agree John. I'm glad you liked the post.

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