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Home » The Famous Blog » An Insight into the Phenomenon of Credential Scores and its Implications

An Insight into the Phenomenon of Credential Scores and its Implications

January 16, 2012 - Last Modified: March 28, 2013 by Alexandra Brian

Credential Scores

One of the biggest challenges faced by search engines, and the question that haunts online marketers is how search engines rank a website, or the content shared on other websites like social media and other blogs.

Previously, marketers had assumptions about how Google ranks the content, and with the introduction of Google+, the process has become more complicated and more ambiguous.

The Google Patent Application:

The Google Patent Application was published in May of 2008; this application gives some hints about how Google might rank the content in search engine results. A few of the hints are:

  • The content originally furnished on a particular web page
  • Responses and forum posts also affect the ranking of the content
  • Comments and blog posts are also a contributor to the ranking of content
  • The content shared on social media networks, also affects the ranking of original content

This kind of patent filing is aimed at working with websites where people are not allowed to interact without any kind of identification (mostly, via secure and personalized log-in procedure). This type of interaction (be it via posting comments or sharing some other type of content) is then vouched for being weighed and credential scores for each user are allocated accordingly, relative to those interactions. The lines below further explain about that.

The System of Patent Application:

The patent filing system works on the sites that allow a user to create content, interact with each other, and share thoughts. But for the creation of the content the users are required to register or fill in some information forms.

Credential Scores:

The patent filing system can be measured, by weighing the level of interactions that take place between users. This weighing of interactions assigns credential scores to the users. The factors that are weighed in assigning credential scores are:

  • The quality of the content shared
  • The replies received for a post
  • The answers given to a question
  • The rating given to a video or an image

The Constituents of Credential Score:

The posts or comments, which one sees in response to a search query, appear based on their credential score. In other words, credential score is synonymous to author rank. The two key constituents of credential score are given below:

1. Authority Score:

The authority score will be based upon the quality of responses you make on social networking websites, and the contributiveness score held by the person who shared the content responded.

2. Contributiveness Score:

The contributiveness score consists of the quality of the content person shares, along with the authority score of the people who respond to the content shared by the person.

Applying Credential Score on Google+:

Social media marketing companies need to find out how will Google+ affect the credential score, and how can they analyze the credential score on Google+. Applying credential score on Google+ Circles:

  • When a person shares some content, the contributiveness score of that person will be calculated on the basis of authority score of the people who responded to the post.
  • When someone responds to a post in Google+ Circles, his/her authority score will be calculated on the quality of response the person provides, and the contributiveness score of the person who originally shared the content.

The Implications of Credential Score:

In terms of the appearance of content of user in search engine results, there can be three implications of the credential score:

  • The users who have higher contribution score will be able to see their comments or posts in the search results.
  • The users with high quality input can be rewarded
  • Those users who have low credential score, may be restricted from appearing in search engine results, and depending on the quality of their content can be regarded as spammers.

Conclusion:

The crux of the matter is that, the level of interactions and the quality of interactions that take place among users on different networks, directly affects the appearance and ranking of content in search engine results. For any internet marketing agency trying to play ahead of their competitors, staying abreast with such critical information is the key to success.

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Filed Under: SEO

About Alexandra Brian

Follow @usa_I_M

Alexandra Brian, An Expert Content writer working in an USA based Internet marketing firm, writing on different internet marketing topics like, SEO services, link building, SMO, PPC management, Google analytic, SEO tools and web designing, etc.

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{ 5 Responses }

  1. Samuel says:
    Interaction among and with the content does have an effect on the ranking of the that respective page. Google has yet to show us official that is is using social media signals. Waiting to see.
  2. tom says:
    I would say that the best way to do search engine optimization? Flexibility, attention, and content generation. Google is always going to be trying to squash mere "Optimization" of their search engine, because they want to bring the most relevant results to peoples' searches. So you can't learn the rules and call it good, since the rules are always changing, and just as important, you always have to bring something new in order to get the best out of search engines.
  3. Abhi Balani says:
    Great informative article with buckets of valueable information. Thank you for sharing with precised description.
  4. Ricardus says:
    Well a lot needs to be taken account for. Don't forget the way Google Panda filters every website.
  5. Samuel Joshua says:
    Hey Alexandra, I really admire and appreciate your firm and well fabricated description about the credential scores as i have gained few minute and important points from your this post.Thank you for sharing such a valuable and considerable content with us. God Bless!! Best Regards, Samuel Joshua

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