Social Media is only one part of the marketing mix. Companies should not be staking their success on social media alone. Read the full story: Social Media →
Split Test Your Twitter Marketing
Compare page variations and ultimately determine conclusively which version results in the highest overall conversion rate. Read the full story: Split Test Twitter Marketing →
Manage Multiple Personas and Social Accounts In One Dashboard
In today’s heavy social activity, many of us have multiple accounts to manage. Unless you have a good SMM tool, things could really be time consuming Read the full story: Social Media App →
Pump up your customer LTV with email remarketing
Tips to increase the average order value and customer lifetime value of your customers using targeted lifecycle emails. Has really practical examples! Read the full story: email remarketing →
How Flightfox doubled their remarketing email conversions
This post shares the email copy and logic behind a successul remarketing email that is generating an extra 10% in revenue for Flightfox.com. Read the full story: email remarketing →
What’s my definition of Marketing? What is your’s?
In my previous life as a marketing VP, one of my standard interview questions was “What is your definition of marketing? Read the full story: definition of marketing →