What’s my definition of Marketing? What is your’s?
In my previous life as a marketing VP, one of my standard interview questions was “What is your definition of marketing?
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Follow @bizcompareGeoff Vincent, a former B2B corporate marketing wonk (worked at FedEx, Amex, CCH, D&B) with an ultra-pragmatic POV for small business about sales, marketing, leadership, people management and other management best practices.