How And Why To Create A Perfect LinkedIn Profile?

September 9, 2012 - Last Modified: March 28, 2013 by author

It’s obvious, Facebook is the most used social networking site on the web but there are too many reasons why you should have a LinkedIn profile too in addition to these Facebook, Twitter, G+ ones.

There are too many profiles existing on LinkedIn but researchers say, only 3% of the users are using LinkedIn in the right way and the rest of the 97% profiles are just nothing. People just create them to raise their hands when a question of LinkedIn profiles rises.

Before actually speaking about the ways to create and develop your LinkedIn profile to get the most of the network, you should know why you should have a LinkedIn profile.

You Come First

If you are offering your freelance services to your clients, most of them (almost all of them) will Google your name to know more about you.

LinkedIn is one of the most popular sites and so it obviously ranks top on Google. So when a client searches for you, your LinkedIn will appear on top and so you can tell a lot about you to your clients just by having a single profile on LinkedIn.

Your Relationships

I’m not talking about your personal relationships here.

As a blogger, writer, freelancer or whatever the job you are doing, you’ll have a network of fellow men of your stream. So LinkedIn is considered to be the best place to maintain your professional network online.

Because Recruiters Also Have A LinkedIn Profile

Statistics say that every team member of the HR department of each company has a LinkedIn profile of their own. So they use LinkedIn to search for better people so that their company can hire a better person to get the work done. If you can manage to prepare a nice and attractive LinkedIn profile, the chances of getting a job are better.

Okay fine. We’ve had enough of lines about the reasons why you should have a Linkedin profile. Now let’s get on to the actual topic. Like a website, LinkedIn can also be SEOed.

Give A Reason

What is a LinkedIn profile? It’s undoubtedly the best place to show your skills to the business people or the others.

So, show up your skills on your LinkedIn profile. When a person is searching for someone to hire, that should be you. Write down all your skills. Give them a reason why they should give you the job.

Fill Out Completely

LinkedIn gives you a form to be filled which includes your current job status, academic qualifications and some other things too (I don’t actually remember them all). Fill out the form completely. Generally talking about these online forms, people usually fill the fields where a * mark is seen. (a * mark indicates the field is required).

Keep It Clean

Layout is one of the most important parts in maintaining a good readership for websites, blogs, magazines and profiles too. So maintain a clean and attractive layout for your LinkedIn profile and make sure the page is not messed up like Orkut ones.

SEO

Wondering what kind of SEO you are supposed to do for your LinkedIn profile? As the usage of keywords is the most important thing in a proper SEO, use keywords in your LinkedIn profile. That can make your profile rank top in search engines and so obviously in the site’s internal search.

Add Stuff

Now it’s time to add some other things to your LinkedIn profile to make it even more attractive. Add some good articles on your blog in the profile and let the people know what you’re reading using the Amazon Reading List. You can also use Slideshare and some creative apps to display your best presentations.

LinkedIn Tools

LinkedIn tools can really make your profile look attractive if you can properly make use of them. Instead of using the standard old-school default bullet styles, you can add some cool browser-supportive symbols as the bullets. You can also customize the names of your website using these tools. You can use a your site name instead of the URL so that people can easily remember your site.

Update

It’s very important to keep your LinkedIn profile up-to-date. I know, you update every single status of yours on your Facebook account. Do care about your LinkedIn profile too. When you get out of your school to pursue higher studies at a renowned college, update it on your profile. Or when you get a job in some ‘X’ company, update it too. People will come to know your qualifications and job experience through these.

Read How Readers View Your Writings And What It Tells Them About You?

So you see how important having a profile on LinkedIn is? Try searching the names of random bloggers on Google, you’ll see their LinkedIn profile on the very first page itself.

{ 18 Responses }

Heena Soni says:

Linkedin is really a good site for jobseekers specially for freshers. Thus linkedin profile should be 100%. U should be recommended by atleast 5 people. U should have as many connections as u can make. Be a part of daily discussions. It will help recruiters finding you.
Mike Fischer says:

These days I feel it is mandatory to have a well maintained LinkedIn profile, especially for those who wish to be noticed on their professional front, whether it is for a job opportunity or just establishing a network.
Nick Stamoulis says:

LinkedIn is an important place to be not only for job searchers but for any business person that is looking to connect with others. It provides one more outlet to show potential customers or clients what you have to offer. Even spending a few minutes a day on LinkedIn sharing content and joining groups can make a big difference.
Bharat says:

These days I'm quite active on LinkedIn and building some good relations with colleagues in my niche. As of now my FB account is inactive and hence hanging out with LI. These tips are helpful to leverage more from this truly useful professional networking site. Thank You.
Steven Papas says:

I Personally like LinkedIn more than other social media ,i find it more serious with only people who are ready for business your article has been of great help and has enlightened me on how to improve on it thanks steve.
Bishwajeet says:

LinkedIn profile do give an insight about a prospect so if you have a better profile everyone will look to your profile
Pritam Nagrale says:

Yes, Koundeenya, I fully agree with you. Linked profile ranked the top of search engine & its the most important if you are a service provider. This is must for the job seeker as many of the employers now a days use social profiles to check the eligibility of a particular candidate.
Jacko says:

Interesting tips. Do you consider linked-in worth the time investment? With so many social media platforms how do you prioritize? If you are not looking for a recruiter would it be worth it to share your info on another platform? There is risk the reward worth it?
- Koundeenya says:
  
  Personally I feel so. For job purposes, LinkedIn is still the best. Even when I'd tried to create a resume online for me, I was asked to import my data from LinkedIn so that they can prepare my resume
Reece says:

Never actually thought to pack in some keywords into my linkedin profile. Obvious really! Thanks for the tips :)
- Koundeenya says:
  
  Thanks a lot Reece. I'm glad, you liked it
Aswin Vayiravan says:

LinkedIn helps many people to find new jobs , so one can spend time in linked in instead of facebook!
Aditya says:

Hi Koundeenya, For me LinkedIn works best and gives more exposure to a business professionally.As here in LinkedIn Only Professionals are there to reach and build a reputation among them.Which directly affects the reputation and this social media site is really helpful in building relationships too.It is much more effective than Facebook when relationships has to be made with other related business personals.
Anton Koekemoer says:

Hi Koundeenya,Great wrap up – And yes, I do agree. When it comes to LinkedIn it is extremely important to have a good profile page setup and be active in engagement on this Professional – yet social network.
- Koundeenya says:
  
  Hello Anton, I'm glad you liked it and I too have just read your post 'Using LinkedIn for lead generation' That was really an awesome one.
Mairaj Pirzada says:

Nice to see you here Koundeenya bro, Doubtlessly, LinkedIn is professional network and I'm little active on it from some days... And also getting a good traffic from there. Thanks for those tips... They are awesome, you're a writer. Don't mind because of a comment that is written effortlessly, because of some work here! Thanks!
- Koundeenya says:
  
  I'm glad to see your comment here, Mairaj! If used properly, LinkedIn can bring a lot
Ryan Biddulph says:

Increase your transparency and build trust. LI helps you achieve both goals IF you create a detailed, in depth profile. No need to keep it short: help people to see you so they can trust you. Spot on tips here, thanks for sharing with us! RB

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