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Home » The Famous Blog » The Keyword Bloggers 7 Steps to World Domination. Sorry, I mean Google

The Keyword Bloggers 7 Steps to World Domination. Sorry, I mean Google

October 13, 2010 - Last Modified: January 24, 2013 by Alex Whalley

Dominating Google

Let’s cut the BS and get straight to the point, because a lot can be said when talking about Keywords and world domination. Google sorry, I meant Google. Must stop doing that.

The problem with the topic at hand is that it is the most crucial in the SEO process, and therefore the amount of information that can be, and regularly is shared is insane. Needless to say I am avoiding most of the how to’s and the why’s at this point – you can find plenty of that at my blog, and sticking solely to the important bits.

Here are my top 7 tips on how to use your keywords to dominate the world. Ahem… Google

1) Define your Keywords, as well as your primary keyword

The main one that defines your niche, and gets the most searches. You know – that broad as you can get phrase that you will ‘never actually rank for’ (Yes, well – we’ll see)

2) Use this primary Keyword throughout your site

Get into the habit of using the key phrase as often as possible when publishing relevant content and for times when nothing else really applies, and do it consistently.

3) Brand your website to match your primary keyword phrase

If you are targeting ‘make money blogging’ for example, then gear the monetized content and the referrals to this theme. Don’t leave money on the table after you have done all the work to get the ‘keyword’ in the first place!

4) Target your primary keyword on the home page

On top of the consistent use of your primary keyword throughout the site, your home page should be focused primarily on this phrase and this phrase alone. Do not attempt to target three or four keywords on this page. Let the focus solely be the primary keyword.

Trust me – by the time you’re done, you’ll be catching so much long tail traffic, you’ll wonder how on earth SEO bloody works*

*You know you know SEO when it makes absolutely no sense what so ever.

5) Never target the primary keyword on any other page or post

Never targeting primary keywords on any other page or post that is not directly relevant. It’s perfectly OK to utilise your primary keyword everywhere, but if you want to catch longtail traffic, then make sure you don’t actually target it if it is not the specific keyword for that page. (By ‘target’ I mean to purposefully place it in the title tags and alt text etc.)

Mmmm, Organic Long-tail Traffic.

 seo tips for long tail trafficThe secret to long tail traffic is again keywords, and the more related longtail keywords you can target with each new page, the more chance of your visitor count rising beyond what you can possibly hope to explain.

Let me give you an example:

If you are targeting Pool cleaners for example, then instead of targeting pool cleanes and related products and services, you should target much much broader topics like ‘top poolside entertaining tips for the summer’ – whatever, the point is – the broader you go, the more longtail traffic you will catch and the more powerful your primary keyword becomes

6) Stick to one keyword phrase on each page!

Too often I find myself wanting to add a string of associated keywords to each post that I write. I need to stop, and you need to take heed, because this is only hurting your long term SEO efforts. By targeting one particular keyword or phrase per post you increase its strength, therefore increasing the likelihood of associated longtail traffic. Confusing? By George you’re getting it then!

7) Internal Linking

Continually link all of these pages together. The power of internal linking is often overlooked, but linking to older posts (pages) with the relevant keyphrase reinforces the existing strength that your keywords already have.

7 and a bit) Where to put them, the quickest guide you ever read

I suppose I had better give a quick run down on where to put the keywords for maximum effectiveness, so here’s the no BS bullet point list. Keep in mind that you don’t have to do to each thing every time.

  • Page Title
  • Description (META Tags)
  • Keywords (META Tags)
  • Image Alt Text
  • Post Title*
  • *Hot Tip: Keep your witty title and change the permalink to include your keyword. Instant URL with keyphrase Thank YOU very much 🙂 )
  • At least twice in first three paragraphs
  • Once in last paragraph
  • Subheadings (H1, H2, H3 tags)
  • If you link out – use it (the higher on the page the better)

There’s a thousand more tips you will probably read on how to deal with the on page SEO side of effective keyword optimization, but in a nutshell that really is it – at least it’s what I do and it works a treat.

  • What on page optimization tactics have you found to be most successful?
  • Who do you think would win in a tag team fight between Dr. Evil/Mini Me and Pinky & The Brain?
    (What? it relates to world Google domination!)

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Filed Under: Blogging, SEO

About Alex Whalley

Follow @buildrankprofit

Alex Whalley is the owner and founder of Build | Rank | Profit: The Niche Site Marketing Blog and the Principle Consultant at BuRP! Consulting, a Sydney based Search Engine Marketing Firm. Connect with Alex at the official Build Rank Profit Blog and learn EXACTLY how to Build, Rank, and Profit from Niche Sites today!

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{ 46 Responses }

  1. vipin says:
    Thx dude for such an good expert advise, now have to add some more points to my checklist to write blog post :D
  2. Diggi says:
    Nice post and I certainly won’t take any too seriously or get on about how some are brought up by building a good site. You just need to take the tips given by experts and read more of it in the way they were intended. Thanks for sharing.
  3. satrap says:
    #6 is one of those things that I have been battling for a while. Like you said, its kind of hard to keep yourself from wanting to target more keywords in the post. I have a question regarding #5. My main keyword is "ways to make money online", however I am targeting it both on the home page and another page which is a popular post (long list of ways to make money online). According to #5 I am doing it all wrong, right? What would you suggest to do at this point?... Thank you.
  4. Lennart Heleander says:
    Hi Alex, This really good basic SEO, which everyone must do on every article or blog post they write if the want to be a winner. Nice post.
  5. John says:
    I find it hard to stick to just one keyword. I have heard that it is ok to use 3 but you should do more than that. can someone please explain?
  6. TJ McDowell says:
    Solid post again man! So I've had a lot of luck with getting individual posts to rank, but I'm pretty skeptical about ever ranking for my primary blog keyword. I guess stranger things have happened. I probably should have started with a more realistic keyword for the blog, but now that I've started, I'm going to ride it out. I guess I need to start treating it like an attainable goal. I really haven't been good to add my primary keyword into blog posts - just titles and taglines.
  7. OlinHyde says:
    The advice above is fantastic IF you know what keywords you want to drive traffic. I found it difficult to focus a narrow set of keywords and brand identity for my website. At a transition in my career, I first needed to isolate the value of my brand. Having done that, I am now working through the process you outlined above. Great posting. Thanks.
  8. Mark says:
    Alex, Awesome points here. I've started to get my head around on-page SEO. It's something I spend a lot of time on trying to get right. I've copied your bullet points to a notepad for reference!
    • Alex Whalley says:
      Awesome Mark! Thanks for the kudos. And can I just say that I have been following your blog and I think you know what you are doing in most respects - so glad to be able to add value! Thanks for the support mate!
  9. David says:
    I have learned a lot about keywords and where to place them on my blog through your post. I will be working on this aspect of my blog when I write my next post. Thanks again for creating awesome content.
    • Alex Whalley says:
      David, Thanks so much for the awesome feedback mate. Glad you found the post useful and I appreciate you taking the time to say as much
  10. Chadrack says:
    I've always used seo tactics in generating traffic to my blog. But I must say you have just opened up some more ideas for me. Thanks man!
    • Alex Whalley says:
      Thanks Chadrack, glad you got some good tips out of it! How you been anyway mate?
  11. Mike says:
    Oh goodies goodies goodies...how our Alex will stop creating great content like this :) I'm just kidding man. Great to see another great article of you here. I really haven't finished up your blueprint to be viral on the net yet. Perfect points. I would just add one more note in here that center your nav around your main keyword if it's possible. For instance, if your post is about get your 6 ab packs and your sidebar nav is about weight training, etc, that's going to help a lot. Cheers!
    • Alex Whalley says:
      Hey Mike! Thanks man, that's really awesome of you to say man. Great comment too - I agree that it is about continuity throughout. Are you referring more to the ads - and if so that would require a rotation plugin of some kind right?
  12. James Johnston says:
    Great tips, These will surely help out anyone venturing out into the world of SEO. I try follow these tips when on the sites I maintain and own... On my main website, i get more than 85% of my traffic to my sites from search traffic on several keywords.
    • Alex Whalley says:
      To get 85% of traffic from Google is pretty impressive, unless of course you do no social marketing what so ever, but you are here so that is clearly not the case :) Glad the post helped, and I appreciate you taking the time to say so.
  13. Steve says:
    Didn't Google define they were "the world" when they released their product Google world. At least they defined priorities. Google: "Hmmm Let's make a product using the word's "World" and the word 'Google'" Executive: But what word shale come first? Google: "Why always the most important first" OK enough off topic blathering about the post title, You make some great points about longtails but to be honest I have a lot of concerns about them. It seems to that Google Instant longtails have lost a lot of luster. With people often following the "Instant" realtime queries now, longtails seem to have taken a hit. I have definitely noticed what seems to be a drop-off in traffic from longtail related traffic. It could be that 1) I am viewing the data with a biased viewpoint 2) I don't have a deep enough set of data to really judge 3) there could be other reasons why traffic is dipping IN other words: I don't know for sure, but longtail traffic seems to have taken a punch in the nuts. Conversely the few places where I have ranked on nice "juicy" keywords that pop on instant results seemed to have taken a definite turn for the positive. Really, I don't know a better way than still trying for longtails, even if traffic is reduced. Some of the real competetive terms are way to hard to crack in a "dilettante" manner. Just saying
    • Alex Whalley says:
      hahahah, Damn Steve - you always leave a bloody lasting impression. That's supposed to be my job! Awesome comment man- enjoyed the little play that went on there. Brilliant! I dont dare ad my thoughts because I have no idea either. All I noticed was that the search volume on many of my keywords died dramatically! Bastard world. I mean Google
  14. Murlu says:
    Everyone that keeps asking you about 'how do I do that SEO thing' should have this stapled to their forehead - a bit harsh but it's all you'd need. People want to make SEO out to be this 800lb gorilla but it really is basically this: "find your keywords, make content, build backlinks" - course there's the others that Alex mentions but yeah, the point that's really said here is that you just have to do the work, not look for some 'seo magic bullet' - stop wasting money on yet another seo infoproduct, just do it already.
    • Alex Whalley says:
      Hahahahaa awesome Murray! You're firing up on all counts lately - I love it! Just freaking do it all ready man! I like it. Peace (or rant as is the case)
  15. Andreas says:
    A good idea is also to create lots of content with semantically related words in order to further cement the rankings of the main keyword.
    • Alex Whalley says:
      Hey Andreas, Thanks for pointingthat out, not that I want to start getting into the Latent Semantic Indexed Keywords. AAARRRGH!
  16. Karan says:
    Some awesome tips there... Well its pretty hard to confine your main keyword to your homepage only, but if it works I'll try to do it.
    • Alex Whalley says:
      Hey Karan, I don't want you to ever 'confine' your keywords to any place!! Simply make a concerted effort to focus each page on a specific keyword. You can and SHOULD still use all your keywords everywhere.
      • Karan Labra says:
        Really! The advice one gets from the experts is always the best advice you can get. Thanks for clarifying my doubt.
  17. Kimi says:
    Since every posts in a blog and sites give different insights about on page SEO, I personally rather applying basic SEO that i am sure of, and continue focusing on content instead. Thanks for sharing Alex!
    • Alex Whalley says:
      Kimi, The best part about your comment is that with the upcoming plugin 'Keyword WInner' you won't need to worry about it again (to a point)
  18. Pritam says:
    Home page SEO is one of the important part and it starts with keywords. Choosing right set of keywords in every post is what you have to work for. You have cleverly explained about how to research the keywords especially long tail keywords.
    • Alex Whalley says:
      Thanks Pritam! You said it alright - on all counts :)
    • Karan Labra says:
      I totally agree with your point Pritam. Home page SEO is one of the best way to gain rankings for the keywords that we chose to target.
  19. Devesh - Technshare.com says:
    Hi Alex, Another awesome post dude. Some amazing tips here. I think internal linking is most important part in seo. Thanks for sharing this great Post. Awesome Job :) dude. ~Dev
    • Alex Panait says:
      I think external links are most important... You can do a very good internal linking but if you have no external links to a page it doesn't matter how good your link structure is.
      • Alex Whalley says:
        You are both right and you are both wrong. No - you;re all awesome for commenting and with the power of BOTH you get some good SEO happening, you can't just have one though - that is true
    • Alex Whalley says:
      Thanks Dev! You definitely know a thing or two about SEO man - I've seen your organic stats! Respect
  20. Hunter says:
    Does Google still look a meta tags. I keep reading they are not important for SEO anymore.
    • Alex Whalley says:
      Google looks at them alright - as to how much weight it gives them, I do tend to think that they no longer apply that much. Still good to utilise them though Thanks for the comment Hunter
  21. Alex says:
    Another great tip is to talk to yourself in the comments thread of a dofollow commentLuv Blog like this one LOL! And just for the record - pinky and the brain would totally dominate!
    • Hesham says:
      This is a good one man :) P.S. keep yourself logged in to your account while replying to comment, this is the last notice.. hehe!
      • Alex Whalley says:
        But then I can't use Keyword Luv (and rank over your post LOL!) how does THAT work?!?!
    • Kimi says:
      LOL Thanks for the idea =P

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