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Home » The Famous Blog » 5 Techniques You Can Use to Take Your Internet Marketing Business to the Next Level in 2012

5 Techniques You Can Use to Take Your Internet Marketing Business to the Next Level in 2012

November 28, 2011 - Last Modified: February 25, 2013 by Danielle McGaw 7,897

Internet Marketing Business Techniques

Well, friends, we are getting to that time of the year when it is time to start thinking about where we want our business to go in the upcoming year.  2012 is just around the corner.  Do you have a plan yet?

The truth is that you can make a difference by setting goals or resolutions (or whatever you want to call them).  But you can’t just set and forget.  You need to have a plan.  If you want to take your internet marketing efforts to the next level start thinking about how you are going to do that now.

These 5 marketing techniques can bring about change and more profit.  Which one(s) will you implement this coming year?

1.  Modernize your approach

It’s almost 2012 for Pete’s sake!  Are you still using outdated techniques or are you trying new things as they come out?  If you want to take your earnings from internet marketing to the next level you need to start implementing some of the new marketing techniques that are available to you.

Don’t try to do everything at once.  Choose something new to learn about and execute every month or two.  Read everything you can about it and think about how it applies to your own business.  Consider twisting it around and making it your own to get even more value from it.

Some of the things you could put into action in your marketing strategy to make it more up-to-date include:

  • Giving your site or blog a more modern look; when was the last time you updated your blog theme?
  • Getting more involved in social networking; make a bigger effort to interact and provide value.
  • Including social media graphics on your site or blog; if people don’t know where to find you they won’t go looking for you!
  • Learning about and applying more current SEO techniques
  • Taking advantage of video marketing
  • Learning how to implement and utilize your subscribers list; remember to provide your subscribers with value!

2.  Get your priorities straight!

All too often we know what we have to do but we don’t prioritize and the end result is that sometimes the most important things don’t get done or are forgotten about.   Learning how to prioritize is crucial if you want to move into the next year with a plan to make more money.

There are many things that can help you increase your business but what are the most important ones? Which ones will have the biggest effect with the least amount of time and/or money investment?  You can make videos that might bring you more traffic or get new customers but if it takes you a week to get that video perfect it might not be the best place to spend your time.  You might be able to increase awareness about your business by hanging out in a niche related forum but how much time will you have to spend there to get one new customer?

These are just a few examples but you should always be prioritizing.  Consider how much time it will take (or how much money) to get one new customer using a particular marketing technique.  Now ask yourself if your time could be better spent on something else.  If the answer is yes, then that something else should be a bigger priority than the first technique.

3. Take it offline

If you never take your marketing efforts offline you could be missing out on some great chances to spread the word about your business. If you are anything like me, you likely jump on the chance to talk about what you do.

As a freelance writer with a passion for social media, people are always asking me what I write or they ask for advice about how to use Facebook or Twitter.  I love talking about it and I love to give advice.  But I can’t do it for free all the time.

This is how I handle it: I keep any conversation about my work to about 5 minutes.  Then I excuse myself from the conversation politely, give them my business card, and say “I’d be happy to give you a free half hour consultation next week.  Give me a call.” They usually give me their own card at that point and if I don’t hear from them after a week or so I call them.

That’s what works for me and my business but as an internet marketer there are many offline marketing techniques you could try:

  • Car magnets
  • Flyers
  • Pens
  • Brochures
  • Buttons
  • Key chains
  • Magnets
  • Stickers

If you have a site that sells health care products create a portable calorie counter and brand it to give away at a drug store.  If you have a site about pets you could let the local pet food store give away a brochure about 10 Things You Need to Know about Your Pet’s Health (or something else relevant).  Think creatively.  Think about where your target market gets their information.  Then be where they are!

The trick to finding the right offline marketing technique is the same as any other marketing method you might use – knowing your target market.  Where do they shop?  What are their hobbies?  What do they read?  What works for me might not work for you because we likely have different markets that we are focusing on.

4.  If you are not outsourcing yet, start now

What has that got to do with marketing?  Well, think about the one thing (or two or three even) that you hate doing.  How often does it get done?  How does it affect your business?  I’m betting that the one thing you hate to do gets postponed long past when it should be done and then it puts you in a panic causing you to spend hours or even days getting caught up!

What would happen if you didn’t have to worry about it anymore?  Well, you’d have more time to devote to the things that you are really good at and the things you like to do.  Imagine what would happen then.  Your marketing efforts would be more effective.  You would make more money!

I love to write and I could (and often do) write all day long but I hate making graphics and making a decent one can take me hours.  But I can outsource it for $5 on Fiverr.com and get a graphic that looks twice as good as the one I tried to make.  So, why would I waste hours on making something that was going to look like it was made by an amateur when I could pay someone else to make it, have a graphic that looks better, and have more time to spend writing?

5.  Develop a new skill

I’m not just talking about reading a couple of blog posts on article marketing or time management or whatever your new skill is.  I’m talking about devoting time to thoroughly mastering a new skill.  Take a course at a local college or invest some money in learning from a professional.  Make a real effort to learn something new.

Then put that new skill into action. You will spend less time trying to find someone to do it the way you want it done.

Some of the skills you might consider learning are:

  • Graphic design
  • SEO/SEM
  • Web design
  • Blog design
  • CSS, PHP, HTML, Flash, Java
  • EBook writing
  • Bookkeeping
  • Video editing

Try to pick a new skill that you are interested in rather than a skill you just think will make more money for you.  That way, you’ll be more likely to actually use it in the future.

While you’re learning this new skill, why not turn it into a case study?  Your readers or your email subscribers can learn along with you.  They can see what you are doing, how you are implementing the new skill and what kind of results it is having.  When you share information like this you become more trustworthy and transparent and in the long run, you develop a better relationship with those that follow you.  And of course, you provide more value and THAT is what will bring you results!

Change Leads to More Change

Remember this: if you want to change the amount of money your business makes you need to change the way you market.  Rarely will you find a business that suddenly starts making more money for no reason at all.  There is usually some kind of change behind it – a change in the economy, a change in management, or a change in marketing.  You can’t change things like the economy but you can change the way you market your business.

If you want to make more money in 2012, pick one or two of these marketing techniques to focus on and start planning now. How you will implement it in 2012?  With a good action plan, you can move into 2012 with confidence and be ready for some awesome changes in the amount of money your internet marketing efforts brings in!

I’d love to know what marketing techniques you plan to use to make more money from internet marketing in 2012.  Do you have something spectacular planned?  Share your ideas in the comments.  And if you  liked this post the Tweet, Like, +1, and LinkedIn Share buttons are right below!

[box type=”note”]This post is part of our Blog Contest! If you like it, support the author by sharing it and adding comments. Also make sure to check other entries by visiting the blog contest page.[/box]

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Filed Under: Marketing

About Danielle McGaw

Follow @DanielleMcGaw

Danielle McGaw is a freelance writer living in small town Canada. She writes, lives, loves, and drinks a lot of coffee with her family who are still her best friends. She blogs about writing and social media at The Social Freelance Writer.

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{ 197 Responses }

  1. Martin Kane says:
    Hello Danielle, You helped me to a great extent. I am new in Internet Marketing business, so I didn't know many strategies. I was trying to follow traditional policies, however your blog reflects that dynamism is must in any business. And your video sharing is one of the best things I am going to pursue.
  2. Trung Nguyen says:
    Develop your new skill???? Wow, I really enjoy this point, in fact I'm trying to improve my English and hoping it'll help me grow my online business
  3. HENRY says:
    great post!!!, i really enjoyed it excellent website . best regards
  4. Matt Clarke says:
    I certainly agree with the points on modernizing. I recently did a complete redesign on all 4 of my sites using Elegant Themes (premium WordPress themes). I can see that this site has added their logo in the footer but I don't recognize the theme. Since I made the changes the traffic to the site has remained constant but the bounce rates have gone right down. This is simply due to a better design, people just want to spend more time there!
  5. Deimar says:
    Danielle it was really interesting to read, specially the "6" point (Change Leads to More Change) point which makes me think about Insanity: "doing the same thing over and over again and expecting different results" Albert Einstein.
  6. Steve Wells says:
    Excellent tips, thanks. But the most important in my eyes would be to make a concrete action plan and actually start executing the your plans. I also found it helpful to make notes on a piece of paper that is on my desk (on the PC you have to search for it, or turn it on) when I have an idea (that way you won't forget them and it also keeps your head clear). But DOING things (consistently) is what really counts. Speaking of outsourcing, odesk com is a great platform.
  7. Jon Stone says:
    I'm lucky in that I happen to be married to an artist, so graphics come easily. Still on the hunt for the perfect WP theme to set off my blog though... Any suggestions? I personally lean towards a darker preference, but I also don't know that those come off looking professional in the end.
    • Danielle McGaw says:
      I'm a big fan of Thesis Jon. I started using it about a year ago and have been hooked. I love the way you can customize it and the Thesis Awesome skins are pretty great. I stayed away from the skins for awhile because I didn't want to have a blog that looks like anyone else's but with a couple tweaks I got it to look unique. The Fresh Journal Theme is quite nice, too, and it allows for some great customizations to account for your taste.
  8. Jessie B. says:
    What a great article! I never thought of some of these pointers for my own website. Thanks for the great tips!
    • Danielle McGaw says:
      Hi Jessie. I'm glad you liked the blog post. Is one or two of these things that particularly interest you?
  9. willie robertson says:
    Hello Danielle, I found your site via Pat Flynn in my FB feed. I use some of the offline method's you mentioned, button's, auto magnetic's, sizzle cards, flyers and I I was sending that traffic to another site, I think I will re-direct that domain and traffic to my blog. Thanks for the great tips. Willie Robertson
    • Danielle McGaw says:
      Redirects can be very useful in situations like this. That's a great idea. :) Glad you enjoyed the tips.
    • Lisa says:
      Willie: completely random side note but if you send fliers and postcards via direct mail, don't send the dinky ones. Pop for the 6x9 or larger versions. With almost 20 years of experience under my belt, I can assure you the big ones get a better response! Ok - off direct mail soap box ;)
      • Willie Robertson says:
        Hello Lisa, Thanks for the tip and reminder. I remember back in the day before IM, (with the internet, not sure if many people still use mailings nowdays,) but we used to have a saying, (you only have a few seconds to get someone's attention with your mailing piece before they decide if your mailing peice hits the junk mail pile,) many people sort their mail standing over their trash can. So as you said, we have to make sure our mailings stand out from the crowd. Thanks for sharing.
        • Lisa says:
          Trash can - I know I do! And, I know many, Many, MANY small business owners that still utilize direct mail. I try to drag them kicking and screaming into the next century. ;)
  10. Carey_PA says:
    Great article. PErfect timing as I will be working on a business plan for my ATM business blueprint course and website. Thx!
    • Danielle McGaw says:
      I've heard about ATM Business Blueprint! How are you liking it so far? It is something that I have considered buying. and I'm glad to hear that you found the post useful!
      • Carey_PA says:
        Danielle, I have to tell you that I am a lil biased when it comes to the ATM Business Blueprint course because I wrote it ;-) So, not only do I know that it works for a fact (that's how I run my ATM business lol) but I happen to think that it's the best educational/training material out there that shows folks how to start and grow an ATM business that provides them with a lifetime of passive income. Well.....you did ask? Right? :-) Btw, I'm glad that you heard about it.....makes me smile.
        • Danielle McGaw says:
          Oh wow - that is so cool. :) I will have to take another look at it and think about investing in it for the New Year! Thanks Carey!
  11. Christina says:
    Great ideas! The new year's rapidly approaching (Yikes!), and one of my resolutions is to start marketing my writing services a LOT more if I want more clients. I have been looking into web design lately too, to start my own sites and as a possible freelance opportunity.
    • Danielle McGaw says:
      Adding web design to your freelance writing services because it gives you an opportunity to upsell. And you'll find that the more your market your services the more people will come to you! If you need help you know where to find me!
  12. hezi says:
    Thanks Daniele Well , I have learned too much strategies , so my strategie will be : Pick one and be consistent on that one !
    • Danielle McGaw says:
      Thanks for coming by Hezi. And I think THAT may be the very best strategy there is!
  13. Christine says:
    The information you provided is very valuable for anyone looking to market their services or their business. These are definitely tips I will use in the upcoming year.
    • Danielle McGaw says:
      Glad to hear that Christine. :) Is there any one technique you are especially interested in using?
  14. Connie says:
    Great tips for increasing income in 2012! Nos. 2, 3 and 5 are definitely on my to-do list for the coming new year. I need to be more proactive in social media marketing as well.
    • Danielle McGaw says:
      Glad you enjoyed the post Connie. :) Remember not to try everything all at once! And yes, social media is very helpful. Social media is kind of my thing but I think with social media you need to remember that it has to be effective!
  15. Rizwan Sultan says:
    Great tips for 2012 internet market strategy.I am going to setup another blog and the 2012 internet marketing strategy help me.
    • Danielle McGaw says:
      Glad to hear it is helpful Rizwan. Is there any particular strategy you plan to focus on? Remember to pick just one or two to start off with so that you do not get overwhelmed. It is so easy to get overwhelmed in this industry! It's also easier to track the effectiveness of the techniques that you are using.
  16. Sandy Baker says:
    Great post! I certainly need to make some changes in the upcoming year. My goal is to expand the products/services I offer. Great ideas here! Thanks!
    • Danielle McGaw says:
      Thanks for stopping by Sandy. I think that expanding products and services is a great technique because that gives you more opportunities to upsell and cross sell!
  17. Catherine says:
    Hi Danielle, This is a great "checklist" post and reminder for online marketers. I know for me personally I need to do more outsourcing. Thanks for the "prod"
    • Lisa says:
      Something tells me that Danielle is good at prodding people ... not that we all don't need a good kick in the rear every now and then...
    • Danielle McGaw says:
      Thanks Lisa. :) and Catherine I think that sometimes we overthink things and think that we can't do something until we have put it off for too long. Sometimes you just have to do it. :)
  18. Lisa says:
    I've tried fiver and thought it was just ok... any other ideas on where we can outsource smaller projects? Thanks in advance
    • Danielle McGaw says:
      There are other fiverr like places but if you don't like fiverr you likely won't like them. You could always go to forums that are for a specific niche. Like at the WAHM.com forum you can find writers and bloggers. Warrior Forum has a job section where you can find graphic designers, writers and the such. And then of course there are the bidding sites like elance and guru. Anyone else have suggestions?
      • Lisa says:
        Great tips on other sites to use - thanks! I really need to get a list going of all the places I need to check out.
  19. Shakirah Dawud says:
    I like how you mentioned modernizing AND taking it offline. I think we have to remember the two are not self-contained or at cross purposes. I like calling my connections every now and then (not much of a phone person, though) just as much as I like tweeting and emailing them.
    • Danielle McGaw says:
      Sometimes a well timed phone call can make a big difference!
  20. Samantha Bangayan says:
    This was such an amazing post, Danielle! It was really valuable to learn your tricks of the trade! I especially like your idea of giving your virtual business card and leading into consulting. I always wondered how it worked to advertise as a consultant. =) I also love the idea of making time to learn new skills. I noticed that your list included mostly skills in technology, which seem so valuable these days! And it's almost a personal development venture to make ourselves more marketable in this way. =) Great ideas!
    • Danielle McGaw says:
      Thanks Samantha! Glad you liked it. Consulting is something that most of us can do on some level and it can easily lead to sales of services or products. When you give a little bit of your time for free it develops trust and when you develop trust people will buy from you before they buy from someone they don't know! And the reason I chose mostly technology products is because without some sort of technology understanding (even if you don't use it) you'll have a hard time getting ahead in any internet marketing business. At the very least you need to be able to explain what you are in need of when you are communicating with outsourcers.
  21. Irune says:
    Interesting post... I really need to get started leveraging outsourcing, I have plans for bringing my business up a level and work more time remotely on 2012 and I don't think I can do everything on my own :)
    • Samantha Bangayan says:
      I hear ya on outsourcing, Irune! It seems to make all the difference for some major businesses I know!
    • Danielle McGaw says:
      You're right Irune - rarely can our business really grow without a little bit of outsourcing!
  22. Bev Owens says:
    All five points are thought provoking. The two that I had not considered before and I think that I will implement first are: Promoting Offline and Outsourcing. I'll get some business cards made up for the different sites that I write on and pass out the ones that to pertain to the conversation. Flyers would work well for one of my niche blogs too. I could ask to leave them in baby shops. I am really not good at creating graphics, either. Hiring someone else to do them for me is not only brilliant but a real time saver and stress reliever. Thanks Danielle!
    • Danielle McGaw says:
      That's a great idea Bev. People tend to think of business cards in the traditional way but we can have different business cards for different purposes. We can make them formal or fun. This is they guy I used on fiverr for my header on my blog: http://fiverr.com/harmonyinfotech/design-a-header-for-your-site and he also does ebook covers, banners, WP mods, and all sorts of stuff. He's good.
  23. Walker Thornton says:
    Getting my priorities back in order is going to be important for me. I need to be posting more consistently. So, thanks for the nudge, I'll start thinking and planning.
    • Danielle McGaw says:
      I think that one of the biggest reasons that you should have a plan is because without plan you don't know where you're going and what you're goals should be and without goals you have no means of measuring your success. So, if you have no plan, you'll never know if you were successful or not!
  24. Melanie Kissell says:
    Here's a good one for ya, Danielle ... Instead of taking my online marketing to a new level in 2012, I'm going to start a whole new business. :) Seriously -- you'll be seeing me appear online in a brand new niche. I'm still going to keep my current niche, though -- there's no way I'm bailing out on my newbie mompreneurs! Your post is fabulous and I'm so glad you included a suggestion to start focusing some marketing efforts out in the "real world". Too many of us feel as if we're glued to our computer chairs with super glue. Not true! Name of the marketing game for 2012? Take your show on the road! :)
    • Danielle McGaw says:
      I'm so excited for you Melanie! I can't wait to see what you are getting into!
      • Melanie Kissell says:
        Appreciate your enthusiasm and encouragement, Danielle -- thanks! :)
    • Samantha Bangayan says:
      This is SOO exciting, Melanie! =) I hope your new idea is what I think it is -- and if so, I want to help! =)
      • Melanie Kissell says:
        Thanks, Sam! I'll be counting on you! :)
  25. Susan Silver says:
    Thanks for mentioning learn a new skill. It doesn't hurt to learn a little bit about the unknown. You don't have to be an expert, but it may make it easier to talk to someone who is!
    • Danielle McGaw says:
      That's so true. It makes it easier to explain what you want!
  26. Roberta Budvietas says:
    Really good points Danielle. Well said and now I need to take some action. Thanks
    • Danielle McGaw says:
      Great stuff Roberta! Have you decided what you're going to start with?
      • Roberta Budvietas says:
        Going to have to outsourcing with new product launch next week - just can't do it all
  27. Denis says:
    Great article as always and really useful! Especially when it comes to outsourcing and developing new skils :)
    • Danielle McGaw says:
      Thanks Denis. I'm glad you found it useful!
  28. Anne says:
    Hi there Danielle, how you doing? you have a great article, i couldn't agree with you more. in my business i also rely on outsourcing, there are a lot of freelancers out there that are very good with very cheap price. it doesn't matter to me the price, so long as i'm contented with their work i give them enough so they keep trying to do better! that's how outsource really helped me! thanks for this post. i 'd love to read more from you, What other topics do you write on Danielle?
    • Danielle McGaw says:
      Hi Anne, I'm good thanks. I write on a wide variety of topics. At The Social Freelance Writer I blog about all things social media related as it pertains to freelance writing but I also do a lot of career/employment/job search related writing, too. And on my personal blog I blog a lot about being a parent - and soon to be a grand parent. :) If you ever would like to contact me directly there is a link below this post for my blog and there is a contact form on the site. And I agree that the price is not the most important thing - the question is, can the person you are outsourcing to handle the job? If the answer is yes, then it is sometimes worth it to pay a little more.
    • Samantha Bangayan says:
      It's so great to hear about a businesswoman outsourcing to freelancers successfully! I've always been scared about trusting others with my own work, but you've convinced me that there are quality people out there! =) Thanks, Anne!
  29. Hajra says:
    Hey, 2012 already here? :) Internet marketing is HUGE and thanks to people like you around to hold our fingers and lead the way for us. Well, I shifted to a self hosted blog in 2011 and was hoping 2012 would be all about making it better. Though I don't run a business through my blog but yes, I would be glad to market my "writing" in general. Thanks for the wonderful discussion going on here. Will check out the comments soon too (my, they are a three digit number!) Thanks again and hope 2012 isn't as destructive as 'predicted'! Have a lovely day!
    • Danielle McGaw says:
      I know - it has been a fast year hasn't it Hajra? Glad you enjoyed the discussion. :)
  30. Elizabeth Castle says:
    Change is the only constant. Stay fresh, proactive and growth will spiral up. Do nothing and the retation will reverse downward.
    • Danielle McGaw says:
      I like that Elizabeth. It is true - change is the only constant and if you don't change with the time you get left behind. That is especially true in the online world and I've seen it happen many times before.
    • Samantha Bangayan says:
      Those were such amazing words of wisdom, Elizabeth! This is such important motivation for why internet marketing is important! Thank you!
  31. Caryn Schulenberg says:
    Great advise Danielle!! Growing a business is hard, and all too often people feel like they have to do it alone. Your advise will make the whole process easier.
    • Danielle McGaw says:
      Thanks Caryn. Glad you enjoyed it and I hope 2012 is a good one for you!
  32. Michelle Cesare says:
    I agree with the tips you post. Your suggestions should be followed by people who want to succeed online. I did Tweet your blog a few days ago but now I'm posting a comment to help you with your contest. You have helped me and now I want to help you. People helping people is what it's all about. Best of luck.
    • Danielle McGaw says:
      Thanks Michelle for coming by. I enjoy chatting with and helping those I meet online. I know there is so much that we can all learn from each other!
  33. Anjo says:
    D, Great post... Thank you for your tips this will definately in preparing for 2012. I looking forward in applying your techniques, especially "taking it offline". I know that I need to do more in integrating traditional marketing methods along with my on-line activities. Thanks, Anjo
    • Danielle McGaw says:
      Thanks for reading Anjo. Some offline things are so easy to integrate into our daily lives - it's just a matter of making them a habit. :)
  34. Lisa says:
    D, I do like point #5, but I think the problem we all have with it is finding the time. I know things already fall off my plate on a daily basis (laundry, dishes, tweaking themes). Do you have any suggestions on forcing yourself to make the time or where we should "steal" it from? Thanks
    • JadeDragon says:
      You just have to do it! Sit down some night and start watching videos and reading up on how to do whatever you decide to learn.
    • Danielle McGaw says:
      Have you every watched the show "Til Debt Do Us Part?" She often makes the people on it sit down and write down every single thing they spend money on. Then, the analyze it. Do the same thing with your time. Write down every single thing you do in your day and how much time you spend doing it. Is there anything on there that you don't really enjoy and can get someone else to do? Is there anything there that is just not serving its purpose (like watching tv to relax but all it really does is make you agitated). Are there marketing techniques that you have been using for a long time but you don't really know if they are bringing in the money/traffic? Then find out or ditch it. Be completely scrupulous. Weed out things that aren't working for you and try something different. And then of course, there is outsourcing. :)
    • Samantha Bangayan says:
      I just started a goals group that may be helpful for you, Lisa! There are around 8 of us in a Facebook group and we set daily, weekly, and monthly goals. We also meet twice a month to keep each other accountable and we receive "points" for meeting the goals we set for ourselves! It has been super motivating for me! =) Email me if you'd like me to send you the Excel template! =)
  35. Sharon says:
    Danielle, I want to write an e-book in 2012... are there any sites that you recommend to learn how to do this or any other information you can share?
    • Lisa says:
      Good question! With DS, BH and WG all sending Dear John letters to writers, are e-books the way to go or do you think that will become flooded too?
      • Sharon says:
        Oohh.. good point Lisa.. maybe there is a new trend to get in on before it gets over-populated? I just hope its not videos! (No offense Danielle)
        • JadeDragon says:
          Pat Flynn has an excellent and free ebook on how to write ebooks. Since physical books still get published every year I don't think ebooks will be flooded ever. Maybe too many ebooks in a niche but there are always better ways to present,
          • Danielle McGaw says:
            You and I were thinking the same thing Jade! What is it they say - great minds think alike? :)
    • Danielle McGaw says:
      Ok - first, ebook/sites I recommend...both are free. First, you HAVE to read Pat Flynn's Ebooks the Smart Way (http://ebooksthesmartway.com/). Simply good reading. Just sign up for his newsletter (and the newsletter is fabulous, too. It always feels like you're getting a personal letter from him). The second one that I really loved was, How to Write an Ebook in Just 14 Days (http://probusinesswriter.com/downloads/ebookin14days.htm). Great stuff. Now, as for Lisa's thought - will ebooks go the way of the dodo? It depends on what kind of ebooks you're talking about. If you're writing ebooks that are filled with the same old stuff that everyone else publishes, ya, in a way they will. But if you're smart you get your idea and then you turn that idea around about 15 times until it is so unique that everyone is going to go, "Holy crap - I never thought of it that way! I gotta read this!" Find a slant and make it rock!
      • Sharon says:
        Finding that spin is the hard part. But then, I guess no one said this was easy!
        • Danielle McGaw says:
          I find that when you are trying to find the right spin the main thing is not to think about it too much but let it brew around in the back of your mind. When I was considering entering this contest I wasn't sure if I was going to or not but all of a sudden the idea for the article came to me and before I knew it the article was written and I had to submit it. Let that idea bounce around in your head for a bit and before you know it you'll find your slant!
          • Sharon says:
            Thanks for the information. I have started my first ebook and downloaded the books you mentioned. Both of them have great information in them - can't wait to get moving with this project! :)
  36. Tara Williams says:
    Thanks for these tips! I'm still figuring all this stuff out, and I know that I am going to be putting them into practice in the coming year!
    • Danielle McGaw says:
      You're welcome Tara. I hope you do put them into practice because I've seen what you've been doing this year and if you amp it up in 2012 I know you're really going to fly! You know where to find me if you need my help ok?
  37. Bo Kauffmann says:
    So true, and so timely, Danielle..... Right now is when we should be preparing for the next year, and if you're not on the internet, you're missing out on great business opportunities.
    • Danielle McGaw says:
      and if you're on the Internet but forgetting about offline you can miss out on big opportunities, too! LOL
  38. Kristen says:
    I'm the same way about graphics Danielle. I can create an OK header or logo, but it takes me forever. For $5 on Fiverr I can get something that is much better than I could have produced...usually at least. For the most part I've had great success on Fiverr, but I have had a couple of orders where the end result was nothing special. I'm also trying out Coffee and Power. A new platform (new to me at least), that is quite similar to Fiverr. People post "missions" and you can make an "offer" on it. Jury is still out for me on this one. Could be a good place for freelancers to post their missions.
    • Bo Kauffmann says:
      Exactly, Kristen. I've used fiverr a few times, to get audio recording, and one 40-second video intro for $5 bucks..... cant beat that.
      • Danielle McGaw says:
        Hey Bo - audio is a great marketing technique. I know that I'm not a big music fan but i love to listen to podcasts and that is actually one thing that I have been thinking about doing. Do you podcast, too? or just provide audio on your blog?
    • Danielle McGaw says:
      You'll have to let me know how this Coffee and Power thing goes - I'm going to check it out for sure. And I've had a few misses on Fiverr too, but for five bucks I can deal with it. :)
      • Kristen says:
        So far I'm not impressed by Coffee & Power, but that may just be the "Mission" that I selected. I expected it to be completely fairly quickly, but here it is 2 weeks later and the seller has yet to deliver. The good news is that you only pay when the job is done, so it's not like I'm out any money.
        • Danielle McGaw says:
          Thanks for the update so far Kristen. I have been so busy I haven't even had a chance to check it out! But I will...
  39. Andra Picincu says:
    Setting realistic goals and trying a new approach works indeed. Thanks for sharing these great tips!
    • Danielle McGaw says:
      Thanks Andra! have you picked your realistic goals for the new year?
  40. Aaron says:
    Great article Danielle! I think the most underutilized method here is the offline marketing. So many online marketers don't use any offline marketing techniques because they don't think it applies to them. I love to see unique offline marketing for online businesses! Keep up the good work!! Nice social media reach out as well!!
    • Danielle McGaw says:
      Thanks Aaron, glad you liked it. And I agree - when we think of ourselves as online marketers we don't tend to think of marketing offline.
      • Sharon says:
        I got business cards to hand out to promote my online blog.. but I am scared to hand the out as I think people will read the blog and think I know nothing. Any ideas on how I can get over this?
        • Danielle McGaw says:
          In the words of Corbett Barr (ThinkTraffic.net) ... "Publish epic shit!" If you know that every post you put up is epic you'll be glad to have people read it. if that means you only publish once a week or every other week, you might not have as much traffic as if you published daily but people will come back for sure if everything you publish is stellar. That's one of my new goals. Gee, I have a lot of goals! LOL
          • Sharon says:
            Hmm.. a valid point. That will require some work as I do not think my posts are epic right now. Informative, but not epic.
            • Crystal C says:
              I'm thinking of doing some affiliate work and adding in offline marketing. It's scary, approaching people who may think you're a complete nut or clueless. But I have heard that it really helps. Even if all you do is leave business cards lying around, somebody is going to find it interesting.
  41. Anthony D. Nelson says:
    I think #5 is such an important item. We all have areas we need to improve in. Do we have to be able to do it all? No. But learning new skills will help you work better with the people who know those skills or help you hire a better employee. This year, I plan on focusing my learning on basic coding and Excel skills. Two things that will help me a ton in my online marketing over the next year.
    • Danielle McGaw says:
      That's a good point Anthony. Even if you don't end up using those skills yourself it will help you communicate better with people that you outsource too and it will ensure that the job gets done right!
  42. Doc Sheldon says:
    Great advice, Danielle! You're already aware of one of the big changes I've made, and Lisa and I will be making more in 2012, to take it to the next level! You're absolutely right about forming a plan and following it. "Set & forget" won't cut it!
    • Danielle McGaw says:
      I'm sure that getting Lisa on your team was a great step Doc. :) And you're right - we are way past the days of "set and forget"!
  43. Nita says:
    My problem with outsourcing is I usually don't know where to go on my limited budget. Thanks for the info about fiverr. In the next few weeks I should have a header that looks good. :) ~Nita
    • Danielle McGaw says:
      Nita - if you want a referral for a good gig on fiverr for a header just go up to the authors box and click on my site and then click on the "contact" button in the navigation and send me a message. :)
  44. Sergio Felix says:
    Hey Danielle, I'm FAR from being a video editing guy, I barely can be on camera haha but I'm trying hard!! I don't know what you meant though by the video not playing, all the videos are on YouTube, except for one, that's hosted on Vimeo (password protected) for subscribers only, you meant that one? :P Anyway, I'm uploading another one and starting to use graphics on videos, nothing fancy though, but I will get there (I hope) lol I AM getting more involved in social networking like in point #1 (I think) but I'm definitely going to start adding some graphics even if I have to make them on Paint! lol Some have said that the site looks "great" and so "Zen" that wasn't the goal lol it's like that because I didn't have a clue on how to do stuff haha Anyway, will report back if I manage to get good at anything of these points, in like, today. ;-) Sergio
    • Danielle McGaw says:
      It's playing good today Sergio! I have every belief that you will excel at whatever you choose to do!
      • Sergio Felix says:
        That is just AWESOME, Thank you Danielle and good luck with your participation on your contest. You're already gaining some great places here ;-) Sergio PS. Thanks for watching and the kind comments!!
  45. Flip says:
    Great post darlin' ~ as always and I just wish I could be half as inspired and inspiring as you :)
    • Danielle McGaw says:
      Thanks hon! You have always inspired me!
  46. Greg says:
    Really good stuff here Danielle! I'm especially fond of #5- there is NEVER an excuse for not learning a new skill OR continuously improving the skills you already have.
    • Danielle McGaw says:
      Thanks Greg! I'm a big fan of continuous learning, too. I used to teach and I always would always tell me students that their learning shouldn't stop when they graduate!
  47. Sergio Felix says:
    Jesus Christ... I am failing in all five points! Just focusing on point #1 is going to take me a WHILE but I guess that I need to get started somewhere anyway. I like the idea of learning a new skill, like video editing, web graphics and video creation (while not dying on camera) but for one reason or another I think I need to focus on what's more important: Subscribers and traffic! Sheesh... so much to do, so little time. Anyway, I enjoyed reading this post and it got me a bit stressed out too LOL I will try to work on a few aspects of these pointers tomorrow, thanks for sharing it Danielle and hope you have (or had) a great day! ;-) Sergio
    • Danielle McGaw says:
      Sergio - you are so cute. I *highly* doubt that you are failing on any of them. :) But (in case you were serious) imagine how many more subscribers you would get if they knew they would get exclusive videos that detailed your great knowledge and featured your adorable face? :) I bet you would kill it!
      • Sergio Felix says:
        Oh wow, That comment absolutely MADE MY DAY, haha thank you Danielle! I will follow your advice and see what happens... Take care and thanks for making me blush LOL :D Sergio
        • Danielle McGaw says:
          LOL - as long as it made you smile. :) But seriously, I bet you would be great on camera. I see you interviewed Patrick Griffen so I bet you know all about video. I tried to check it out but it wouldn't play for me so I'll check it out later and try again.
      • Melanie Kissell says:
        I think Sergio has an adorable face, too. :) (Hi, Sergio! Don't forget -- we're going to do a virtual event together one of these days. I bet you thought I forgot. No way!)
  48. Janis Bennett says:
    Great article, Danielle! I know my biggest problem is prioritizing, staying focused, and staying on track. Working from home, you don't have that boss breathing down your neck and for people like me, that loss of accountability can create procrastination. Having a plan, a calendar and making lists are the easiest, and best ways to have a successful business. Thanks for these awesome tips!
    • Danielle McGaw says:
      Thanks Janis. I'm glad you enjoyed it!
    • Kara says:
      I find the same stands true for me as well. I love the idea of not having a boss but that definitely does make staying focused a bit more difficult at times if things are not planned out in an easy to follow manner. I believe prioritizing, clear scheduling and lists are great ways to stay focused and ensure that everything that needs to be done - gets done.
      • Danielle McGaw says:
        It is amazing how much more work you can get done when you have priorities set isn't it? :)
        • Sharon says:
          I definitely accomplish more when I make a list and schedule.
          • Crystal C says:
            My biggest problem is making a schedule to start with. I always seem to have things going on that I just can't plain get to or several that desperately need attention but my whole day ends up eaten by something else that was important. It's incredibly frustrating.
            • Sharon says:
              Life does happen, you are right. But its important to try and get back on track as soon as you can.
            • Danielle McGaw says:
              Don't feel to bad Crystal. I suck at scheduling, too. :) If you find a way to combat your scheduling problem please share it with me! LOL
  49. Deb W says:
    Hi Danielle, These are very good tips; I'm interested in finding a good group to join which consist of bloggers who support and follow each other's blogs. This next year I will be putting in some effort to learn more about keyword and SEO strategy. DebW07 (debw07.blogspot.com & Introspective @Infobarrel.com)
    • Sharon says:
      Check out http://ultimateblogchallenge.com/ ... They do an official challenge a few times a year but you can always share through Twitter and Facebook the rest of the year. :)
    • Danielle McGaw says:
      The ultimateblogchallenge is a good place to start Deb. I have participated 4 times with different blogs and you learn a lot! And anything you learn about keywords/SEO is valuable for your business! Great goals!
    • Janis Bennett says:
      I LOVE the Ultimate Blog Challenge and highly recommend it to anyone looking to boost their blog. You will definitely see an increase in traffic volumes, learn new things, and meet new people. The Challenge also helps you (holds you accountable) to place a lot of information onto your blog, which can increase site ratings. The benefits are too many to list here! I think everyone who owns a blog should participate! :)
      • Danielle McGaw says:
        And having a group of people to be accountable to can make a big difference! That's why I love challenges like that!
        • Crystal C says:
          I also love the challenge! I learned a lot doing that challenge, even though I failed at it horribly. It really makes an amazing difference when you have other people holding you responsible for things.
  50. Todd Robinson says:
    I love the offline marketing stuff, people tend to forget how effective it can be, especially since everyone has internet access on their phones.
    • Danielle McGaw says:
      And on top of that it is a great way to get away from your computer. I think sometimes when we work online we spend too much time in front of our computers and we almost forget how the "real" world works! LOL
  51. Adam says:
    This is some great content that every online marketer needs to master. I've been online for a little while and when I first got started I was so over whelmed. I saw all the marketing tactics and I just wanted to do them all. If you want to have a chance in this business you'll have to learn one tactic at a time and really understand it. When you do this and become an expert you'll be able to help others do the same. This business is about helping others become successful. I've learned that it is a process that takes time and there is no such thing as an overnight millionaire. This business requires steady work and patience. All online marketers should reread this article.
    • Danielle McGaw says:
      Thanks Adam - I'm so glad you liked it. And I think you've hit the nail on the head. You have to be focused on what you're doing and if you have 50 things going on at one time you won't be and you're results will be minimal at best.
  52. Crystal C says:
    Danielle, Thanks for the awesome post! I have to really brush up on my web design skills. I've sorta lost them over the last couple of years. And the advice about Fiverr is great. I hate making logos and that would be the perfect place to finally get one for my business! I know my first new thing will be Twitter. I have an account but I don't do all that much with it. Really need to be more involved there! Wonderful advice. You actually got my wheels turning about what I can do for my business.
    • Danielle McGaw says:
      Glad I got ya thinking Crystal. If you need any help on the Twitter front you know where to find me. :)
  53. Lisa Kanarek says:
    Outsourcing is a great idea. We all need to focus on what we do well and if graphic design doesn't fit into that category, why not have someone else handle it? I've used fiverr.com a few times and 99designs.com to get quality designs. Good tips. Thanks for sharing them.
    • Danielle McGaw says:
      Thanks for reading Lisa. There are lots of other places to outsource as well, like ODesk and Elance. I don't use them myself but I know others that swear by them.
      • Sharon says:
        I have found some good work on Elance, so it definitely works both ways. :)
        • Danielle McGaw says:
          That's a good point to remember Sharon - Elance and Odesk are not just made of over overseas workers (although they can be very easy on the budget if that is what you want). There are a lot of truly quality writers, personal assistants, and more there.
          • Sharon says:
            Yes, it makes it tough for the rest of us to get work there for that reason.
  54. Missy says:
    I love the ideas about taking it offline! I've been meaning to try a few of those things myself, and you gave me some ideas that hadn't occurred to me. Thanks!
    • Danielle McGaw says:
      I know that a lot of us think that because our business exists almost completely online that all of our marketing efforts should be online too, but there are many ways to take our business offline. A little creative thinking can go a long way!
      • Missy says:
        Very true, Danielle! I tend to forget that there's a whole world out there - and all I have to do is turn off my laptop to find it. :)
  55. Yorelis says:
    Hi Danielle, when I built my first web site a year ago I actually paid for some of the techniques you posted on this post, however this are great techniques for anyone trying to run an online marketing business. I do practise all four of your techniques on a regular basis in order to grow my online business, however I still have a problem with #4 outsourcing that's the only one I still find hard to do, It could be a thing about trust or just feeling self sufficient or both. However I am slowly trying to get there. Thank you for this post and I do encourage people reading this to follow the techniques they do work.
    • Danielle McGaw says:
      For those who have a hard time with outsourcing I always suggest places like Fiverr or for text The Content Authority or Textbroker. That way they can get a feel for it without making a major commitment. It's not like you're actually hiring someone in a big way. And you can spend a small amount of money so if it doesn't work out the way you planned then it isn't a huge loss. But, if you really want to see value from it, put some time into finding the right person and be committed to working with them,communicating, and developing a great relationship. They will respect you and will be much more willing to do a good job for you.
      • Lisa says:
        I actually just outsourced something this past week to The Content Authority. It was easy. I uploaded 2 articles and requested 3 re-writes of each. In less than 2 hours, all six were done. I hate re-writing stuff, so this saved me a ton of time!
        • Danielle McGaw says:
          And I assume it was fairly affordable? And they were done well?
  56. Rofl says:
    Learn a new skill Danielle, that is definitely on top of my list. I should like to add to your list HTML5, making a big push in 2012. Nice post, thanks for teh read!
    • Danielle McGaw says:
      Good point Rofl! I've heard big things about HTML5, too and it is on my list to find out more info about! Thanks for reading!
  57. Morgan Grey says:
    Some really good points, especially about change leading to more change. Once you start making changes for the better it starts to snowball downhill. I'm also reluctant to outsource as I'm a 'if you want it done right do it yourself' kind of person but fortunately I do have a small group of talented friends to fall back on.
    • Danielle McGaw says:
      That is exactly what I have been creating - a kind of "mastermind" group where we help each other out with different things. One of my friends is great at backlinking, another at SEO, another at keyword research, and another at organization. Between a bunch of us we manage to put together some cool projects and if there is something I need there is someone I can trust.
      • Lisa says:
        Don't you just LOVE that! Once you have a go-to group of online friends that *get* what you do, it makes everything so much easier.
        • Danielle McGaw says:
          It sure does Lisa! having a group of people you trust makes all the difference in the world!
      • Sharon says:
        It is great having a group of friends who all have different strengths. You can rely on them to help you out when you are strugging somewhere and they can come to you when they struggle. :)
        • Danielle McGaw says:
          And I'm glad to count you in my group Sharon!
          • Sharon says:
            Awww.. thanks! *blush*
  58. Lisa says:
    I think ... I know ... that my big problem, and goal for 2012, is #4 - outsourcing. As a former small business owner, I know that letting go is the hardest thing. Delegating. Trusting. Ah - I think I am breaking out into a sweat just thinking about it. Sure - it costs money, but its the giving up absolute control that is the hard part! Great post, Danielle! Food for thought for everyone!
    • Danielle McGaw says:
      Yes! Letting go of control is a huge issue for some - especially those who have been at it for a long time. But if you do your research and find the right person for the job, be willing to pay for a professional, and communicate clearly, once you start outsourcing you might never go back! :)
  59. Leo Widrich says:
    Danielle, That's an amazing post! I especially like the "modernize" part, as this is something that can help anyone achieve much better results. Also the outsourcing part is great, I want to look into getting a PA and also try outsourcing some design things as suggested here! Put this into my Buffer for sure, so glad the Button is on Hesham's blog now, makes Buffering much easier :)
    • Danielle McGaw says:
      Thanks Leo. I know that whatever you do you will be successful. You have such great ideas. BufferApp is on my top 10 list of marketing/social media tools that I use!
  60. Sharon says:
    Hi Danielle, Great post! In 2012, I want to work more on SEO, optomizing my blog and getting the traffic that I want. I would love to see more income come in from those efforts as well. :)
    • Danielle McGaw says:
      I'm sure you'll see success Sharon - this is an area that can always show great results. Have you thought about or do you plan to take a course?
      • Sharon says:
        I have not really thought that far ahead. Is there anything/anyone you would recommend? I follow quite a few people through Twitter and Facebook, but I have not spent a lot of time paying attention or putting to work what they teach.
        • Danielle McGaw says:
          Hmmm - let me get back to you on that ok Sharon? It does kind of depend on what you want to learn and what kind of budget you have but there is something for everyone!
          • Sharon says:
            Budget is low, free preferred. Until the blog starts paying for itself, I do not have a lot of money to invest after hosting and domain. :(
            • Danielle McGaw says:
              I would suggest signing up for the free month at Keyword Academy first. Take advantage of that month and get the most out of it. Read the forums, download every video and document you can. Then, you can practice that for awhile and then maybe look into a paid program. They are very good and a lot of people have had success with it.
  61. Brankica says:
    Number 5 is the best thing I can think of. Not only develop a new skill but pick one thing and master it. Then the whole year is yours :) Love the post Danielle.
    • Danielle McGaw says:
      Thanks Brankica - have you got something picked out for this coming year that you want to master? I haven't picked one yet but one of the things I am considering doing is mastering the art of guest posting. I know I still owe you one. :) After seeing what it has done for YoungPrePro it is so easy to see the value of it. On the more techy side - I know I want to become more adept at Thesis modifications. The more I use that theme the more I love it and I think it would be a great addition to the services I already offer.
      • Brankica says:
        Danielle, that should like a great idea. I have a lot of clients that I help with Thesis. Interesting thing, I am trying to get more into customizing the default WP theme since a lot of people are trying to avoid paying for the theme, so knowing how to do this helps a lot. I like the question about what I want to master. I was thinking Google Analytics, but since Kristi Hines is posting a lot of great posts about that I won't bother, since she presents that topic great so I can just learn from her :) I was also thinking PHP but it takes so much time and I have been busy lately. I actually think I want to master affiliate sales for a certain product I have been using for years. It goes along with my blog direction I want to change a bit so I hope this will be a successful plan for the next year. Of course I always have several ideas "cooking" in my head so I may come up with something else :)
        • Danielle McGaw says:
          I think we have a similar problem maybe - too many ideas but not enough time in the day! :)
          • Brankica says:
            I still didn't figure out what I wanna master, lol. I think we have way too many ideas. I am thinking of the best way to go about it. Like get a few brains that are overflowing together and see what ideas we can pile up and divide them between us, lol. Cause we always end up doing the same thing - a bit of everything. If you had a friend you knew was going to master the art of making custom cars, you would not get into it, you would just make custom tires, lol
  62. Chet Utley says:
    I think you have made a great point about prioritizing .. I never seem to get things done in the proper order and thus end up falling behind. Thanks for all the great ideas!
    • Danielle McGaw says:
      I think that it is hard for many people. Sometimes it just seems like *everything* is important so it is hard to choose which is *most* important!
  63. Tory says:
    Geez 2012 already...where does the time go? I plan on entering a new market in '12...the mobile app business. I will be outsourcing the work, so I won't necessarily be learning a new skill, but it should be fun and rewarding.
    • Danielle McGaw says:
      That's an awesome market to get into Tory! Sometimes outsourcing and entire project can be very valuable - especially if you've done the research and you know it is going to come back to you. Connect with me on Twitter (I don't think we are yet?) - I'd love to hear how this turns out!
      • Tory says:
        Will do Danielle! Thanks for replying.
  64. Tiffany says:
    I can't believe it is already going to be 2012. Time flies when you are having fun doing something you love! I definitley agree with the whole "change" thing. If you want to make more money with your business something is going to have to change. It could mean worker more or simpy worker smarter. I think I will take the smarter route :)
    • Danielle McGaw says:
      Working smarter is definitely a good idea. It's always a smart idea to question how you spend your time and ask what is going to get you the most return for your time.
  65. Diana Reid says:
    Thankyou Danielle, Great post and valuable information. I will definitely be developing a new skill!!
    • Danielle McGaw says:
      Glad you liked it Diana! I think people tend to consider developing a new skill to be too time consuming sometimes but that time is an investment in your business and the investment could be beneficial for many years to come!
  66. Jessica says:
    Great post! Several of these things are on my to-do list for next year. I plan on overhauling my "ghost story" blog, making more of an effort with social media and learning how to do graphics myself.
    • Danielle McGaw says:
      Thanks Jessica. Graphics fascinate me but I just can't seem to get the grasp of it. That's why I always outsource them!
      • Jessica says:
        I have a hard time grasping them myself, but I think that's what is driving me to learn how to do it LOL. My stubborn streak is a mile wide!
  67. Ileane says:
    Hi Danielle, great to see you guest posting here! You have given us tons of food for thought and enough blog post ideas to last for weeks. It's funny that when I first heard about Fiverr over a year ago I thought it would never last and that the quality wouldn't be that great. But I was wrong. I never hear any bad reviews about it and most of the time I think people feel that they are getting more than their monies worth. Thanks for all the great advice Danielle. Great stuff.
    • Danielle McGaw says:
      Thanks Ileane. I know that there are some not great gigs and there are some great gigs on Fiverr. I have been lucky though. I love the header that I got from fiverr and since I HATE keyword research I have gotten it done there and gotten nice results. I even have a couple gigs of my own there. :)
      • Ileane says:
        Danielle, you are not alone. I HATE keyword research too. I need to find out who you're using over there on Fiverr so I don't have to weed through all the listings. Thanks for the tip.
        • Danielle McGaw says:
          The guy I was getting them from actually took his gig down but I'll let you know when I find a good replacement!
  68. Danielle McGaw says:
    Thanks for posting this guys! And to all who comment I look forward to hearing your thoughts and if you have questions I promise I'll answer as soon as I get a chance!
    • Hesham Zebida says:
      Hey Danielle , Thanks for the awesome post! I am sure you will, let's rock the internet marketing business world :)

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