10 Offline Ways To Gain Traffic and Higher Rankings

September 15, 2010 - Last Modified: April 1, 2014 by Daniel Lew 4,405

For some marketers who find it virtually impossible to spend longer hours using online marketing tactics, you may want to try these 10 ideas instead:

Have some fun getting backlinks using offline SEO methods that help grow your network

1. Hand written letter to a mentor

Send a hand written letter to a mentor of yours, in this day and age hand written letters are considered personal and touch someone heart instantly, they will be sure to make this public on either their Youtube channel or website if you hit the right spot.

2. Promote your website on a t-shirt presented at a famous bloggers website

Send your website logo on a t-shirt to shoemoney.com so he can wear it on his blog and will post 2 links to your website free from his pr6 website.

3. Offer a Pre-launch to your friends

Call your network of friends who are bloggers or who are involved in Affiliate Marketing, offer a pre-launch and give them the opportunity to promote your own affiliate product by offering them a commission. This will go viral and you will quickly grow more backlinks and more traffic as a result of this.

4. Make a pitch to investors

If you are a confident entrepreneur apply to get on Dragons Den, make a pitch / present your website business even if you are not looking for investors, you will get your name out there and great exposure on TV. By having a global audience see you not only you in person, but your passion and website idea you have developed can attract like minded people to get in contact with you through your website for business partnerships and opportunities.

5. Guest speaking at an event or conference

Meet other people by network marketing in your niche either at an event or conference, if you get the opportunity be a guest speaker, if you make an impression other people will be a fan of yours and naturally link to you from their website or social networking sites.

6. Local news providers giving you editorial exposure

Call up the leading local newspapers and get them to write an editorial about you or your company, make sure that you have a unique story that will make it worthy of being published, if successful they will usually list you / your company and your website not only offline but online.

7. Having an SEO guide to keep beside you as reminders

Use a SEO check sheet something you can print and have sit beside your computer either on your desk or wall, this acts as a reminder and can guide you to apply better on-page optimisation techniques.

8. Radio or TV interviews

Get on radio or TV to be interviewed about you or your company, make sure you talk with some personality, make it a bit fun to attract more listeners, then be sure at the end of the interview listeners are aware of your website and can go there for more details.

9. Telesales who can convert sales for your product / website

Have your own telesales team which are willing to work with you for your website product. Work out with the telesales manager a coupon based system, so when the telesales make a sale, the client enters a specific code that they tell them on the website, this way you can monitor and make sure that the sales have come from them.

10. Getting new clients for website marketing services

It is now possible to get offline SEO clients to take on your website marketing services for potential customers who live in the dinosaur age and still don’t have a website or are not doing SEO. Although this is not really a way to gain traffic, you will win the hearts of clients and gain their trust leading them to use your services again and again.

I hope this post gives you some additional ideas and perhaps you could try to apply a few of these yourself, Let me know what you try and the results you get!

About Daniel Lew

Follow @danlew

Australian Entrepreneur, Internet Marketer, SEO Professional offering Blogging Tips on Ways to Make Money Online! Daniel Lew is the founder of GSEO.net, Blogger at DanLew.com, Creator of Keyword Winner and recently launched Backlink Profit Monster

{ 53 Responses }

Alex says:

I've never really considered offline SEO but there's some great tips there. Thanks for that!
Joel Gray says:

Great! Most people think that increasing traffic to your site only involves doing online activities, but you proved it wrong with this post. Working both ways could really improve the traffic. Thanks.
Usama says:

T-shirts are definitely the trend these days. everywhere you go, people with their logo on it. Its a good thing though. Not like famous companies need any recognition through T-shirts. Its our turn, right? Thanks.
Lj Lee says:

Those are some great ideas, not what I would typically think of when promoting a website. Though I'm not sure if this would actually take less time than internet marketing.
Karl Foxley says:

Hey Daniel, I did number 2 a few years ago to someone who blew my mind with their marketing knowledge. Although the SEO benefit didn't kick in as they never made that YouTube video, they actually took me under their wing where I still am and they have taught me so much about sales, copy writing, sales psychology and so much more all from sending that first letter. Great stuff Daniel... Karl
- Dan Lew says:
  
  Thanks very much Karl. I appreciate it!
ZK says:

Recently John chow got a postal email from his fan and he was so surprised that he show that email on his you tube video. Email lost the personal touch but when you will get hand written letter than this will give some different kind of feelings and emotions.
- Dan Lew says:
  
  Hi Zubin, That's right and this is one of the reasons why this post inspired me to write it!
Jeevan Jacob John says:

Hello Daniel, You have came up with a number of great points. I didn't know about most of them. Anyway, Thanks for sharing !
Cijo Abraham Mani says:

Hi Daniel , You have come up with some great points. I do like to one point. You can always print your website URL on your business card and distribute the same during conferences, seminars, workshops, guest speakings and business meetings. Regards, Cijo Abraham Mani
- Dan Lew says:
  
  Hi Cijo, Nice to see you here, the idea of this post was to bring up points that are unique Thank you!
Prasenjit says:

This reply is in context of point# 7 regarding SEO. With the new Google Instant Search, do you think they're using a new algorithm? I've written a post on Google Instant search on my blog. Check my signature link and please let me know what you think about the effects of the Google Instant Search. Regards, Prasenjit.
Jasmine says:

Tonnes of great tips here! But I love the Shoemoney free t-shirt idea the most... haha, perhaps I will make one and send it to Shoemoney! Yeah, it will be great to see him in my t-shirt!
Lennart Heleander says:

Hi Daniel, Yes, many small and nice tips which I don’t think about. Thanks for the post.
Lynda says:

Wow, I actually never thought about using offline techniques for SEO. I think it is something that most people don't think of either. Anyway, you provide some great tips and I will definitely try some out. thanks
- Dan Lew says:
  
  Hi Lynda, Thanks very much for the kind comments :)
Tia says:

Guest speaking at networking events is such a great way! I'm glad you included it. Especially if your business deals with the Internet, speaking about your subject matter at a conference or networking event and handing out business cards that have your URL will work well. Plus, most small business networks list their speakers online somewhere and link to them. Great post and ideas. Cheers, Tia
- Dan Lew says:
  
  Thanks Tia Yes, Guest speaking generates amazing results!
Moon Hussain says:

I really, really love #2--maybe because then it looks all "official" and "cool". These are all great tips. I'd love to wear EIP around ;)
Isabel Rodrigues - Pro Blogger Journey says:

Good Points there. Was just wondering how many times we only concentrate on online marketing and completely forget about offline marketing strategy. A proper blend of both can see our websites achieve greater heights.
- Daniel Lew says:
  
  Hi Isabel, Exactly right, the thing is some marketers might have eye or certain health problems that make it physically impossible to spend long hours in front to a computer, so for those we must also shed some light for them! I hope this has been some helpful insight for all!
Gabriele Maidecchi says:

Very nice tips, some surely easier to implement than others, but still all very valid. I especially confirm that radio/tv exposure, where possible, really boosts contacts, and possibly retention as well admitting your contents are well made. Sounds kinda stupid to say I know, but most people underestimate the effects of even radio exposure. My company also had experiences with local marketing like t-shirts and stickers give aways, they work very good as well and they require a relatively small investment.
- Daniel Lew says:
  
  Hey Gabriele, T-shirts and stickers are great, to print a few t-shirts to give a way as prizes even create a fun community and like you say not too expensive.
  - Gabriele Maidecchi says:
    
    The previous company I worked in used to make T-shirts every summer to give away without any particular reason, and walking around my city's main streets noticing totally unknown people wearing your T-shirt (they were more expensive than the ones used for this stuff usually, and very well designed) was a very good feeling and surely good promotion. So one advice I could give, if you can afford to spend a little more on materials (better texture and such), do it, and make a GOOD design, not just a useless spam of your brand's logo. People will wear it like they were a Puma or Adidas T-shirt, and you'll score much higher.
Andreas says:

I am fan of these offline guerilla tactics with stickers everywhere, like on toilets. I admit that more than once I looked up a website because of a sticker I saw in those places :)
Mani Viswanathan says:

Interviews & the logo t-shirt idea is cool. Probably seems that our site should be made popular enough (or atleast have a popular article) to Interest them.
Mike says:

I think being on a radio or TV interview will be hard unless you make something ridiculous, creative or "out of people's mind" :), then you can hope to get a spot. I think other ways are really nice. I notice some corporate and small social media companies have printed a lot of T-Shirt to give away at events already so I think it could be the money-saving way to market your blog offline. Oh, and you forgot to mention about handing business cards as well :)
Tinh says:

Excellent article but it is much harder for offline marketing than online. The #2 is quite popular with Jeremy ShoeMaker and it must work :-)
- Daniel Lew says:
  
  Yes indeed, I can say this from experience as he wore a t-shirt from one of my sites CouponSalsa and got some awesome exposure and backlinks from it - http://www.danlew.com/photo/photo/4874220861/jeremy-schoemaker-wearing-my-coupon-salsa-t-shirt.html
  - Tinh says:
    
    I knew that and I usually visit Jeremy and saw your couponsalsa on his t-shirt. Can you share how much to get on his T-shirt?
Daniel Lew says:

Thanks Benin, With having your own telesales team you could when starting out outsource it, but in the long term once you are set up correctly I recommend having them work for you in house, this way you can manage them properly!
- benin says:
  
  I gotcha. Ok, thanks for the clarification, Dan.
Ben Lang says:

Hey Dan, What awesome ideas, I really need to start promoting EpicLaunch offline. Thanks for the advice Dan, great to see you at Famous Bloggers :) hope to connect more...
- Dan Lew says:
  
  Thanks Ben, A mixture of online and offline will do some wonders!
Trevor B. Reed says:

Really love the emphasis on being personal and unique on this list. Hand written notes always show a higher level of thought than an email. I am curious if you could go into the process and who to contact at a newspaper to do a story about you and your business. Really enjoyed your list!
- Daniel Lew says:
  
  Hi Trevor, Thanks very much, The whole idea is to be as unique as possible when doing this offline. Yes I myself have had success with newspapers, you have to call up the newspapers or find who some editors are and add them on facebook ;)
  - Trevor B. Reed says:
    
    Great idea! It makes sense to cultivate relationships with news people. Thanks for the response.
TJ McDowell says:

Or if you are on the other side of your career, what about sending a note to a mentoree (is that the right word?) It seems like that could generate some online appreciation too.
Robert says:

I think these offline methods are more for blogs which have a seperate revenue stream, or have a unique function, I couldn't really go promoting my blogs with these methods, it just wouldn't seem right to me
James Pruitt says:

Great post. One thing that I like to do is put a flyer up on a community bulletin board. I have several local cafes that have a board where I put up a flyer with an invitation to come to the website. If i am hosting a free webinar or event, i will put out flyers about it, inviting people to join in as well.
Dennis Edell says:

Weird man, I was just thinking this weekend about sending a card to the woman considered my first mentor. :) While some take cash, for sure, it is an excellent list.
- Daniel Lew says:
  
  Wow, there you go, it is fate! haha!
Julius says:

These are nice tips you give here. I have found that it's important to promote your blog or website online as well as offline. I nowadays get more and more people who want me to help them and most of them contact me because of other people telling them about me. So I think you shouldn't neglect to promote your business offline.
- Daniel Lew says:
  
  Hey Julius, Thanks very much, Networking offline is an essential way to bring traffic and get authority for others in the industry to know you as a person. Meeting people and putting a face to a name sticks with people and is ever lasting!
Ryan Biddulph says:

Hi Dan, Great to see you on FamousBloggers! Excellent article here. I intend to use more offline marketing strategies to boost my traffic. A hand written letter adds a nice touch which sticks out in today's age; cool add. Thanks for sharing your insight. Ryan Biddulph
- Daniel Lew says:
  
  Hey Ryan, Welcome to the inner circle, Great to see you here on here as well :)
Steve says:

Congrats on your first article. It is definitely true that many of these offline tips can be very positive and powerful. Guest speaking and snail mail marketing are two particularly good ways of doing this. For mail marketing you want to make sure it is personal. Form letters are ok. But make sure you sign each, have personal addressing and the envelops addrssing is all done by hand. NO impersonal machine done stamping, addressing etc. The important thing is to make the mail look like it came from a friend rather than an impersonal company. This will at least get your message read.
Aaron says:

Thanks Daniel. Congrats on your first article. Good tips, especially on finding radio interviews. Even some less popular weekend spots on tech shows can do wonders for building your popularity and branding.
- Daniel Lew says:
  
  Thanks Aaron, Yes indeed, all kind of niche related events big or small are great for networking!
benin says:

Hi Daniel, those are awesome tips! They are both practical and very original. My only question is whether you can possibly elaborate on the telesales point? I can see how this could bring direct traffic but are you saying that they should be in house employees? Thanks and great article!

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