Google Fresher or Caffeine 2.0 – SEO News You Need to Know About!

{ 35 Responses }

1. Josh Kohlbach says:
   Awesome roundup Hesham! It's so hard to get around to all of the info I need in a week with so many other things to do. I really hope you continue with these roundups, they're super handy.
2. Werner says:
   I think this is a positive update and will mean that real people who report/blog on trending topics and news will get their content displayed first. I don't think this will have much impact on normal people looking for services etc.
3. Darren says:
   Sounds like an good move. The old posts showing up definitely gets 'old.' This is especially true in certain verticals. The only constant in Google these days is change.
4. Steve says:
   Hesham, Certainly an important update. It is important to note that it actually had far less impact than Panda even though, it affteced 35% rather than the 11% Panda affected, becuase it was search VOLUME not amount of searches. Many of the affected kewords are things like "Kim Kardashian" and "football scores" while things like SEO Tips may be unaffected. Still a great way to get that relevant content to rank high for the time sensitive information and as users a big plus to us all.
5. Liz says:
   Hi Hesham, I figure this could/will change the way people type in their search phrases. Using the Olympics as an example, if someone wanted to know about the past 5 Olympics - they would need to not type in just Olympics (since G now thinks in terms of current news), but perhaps, "Olympic History". Or if someone was researching the history of phones - they'd have to type in "the history of telephony" or they'd end up with a zillion results about the iPhone. Hopefully G hasn't forgotten about relevancy for the older yet valuable and useful pages.
6. Jeanie says:
   All this information was rather new for me, and I'm very grateful for it! Thank you! I will try to find out it in practice
7. Jym says:
   Hesham - Thanks for a great write up of 'the Freshness'... I'm sure Famous Bloggers, and high updating blogs in general will benefit from this change in some ways - constantly fresh and relevant content on the topics covered is exactly what this development seems to reward. However it's possible that some older posts which still bring traffic from Google may be penalized, so there's a chance that some steady traffic flow will be lost as well... All seems to be a part of the ongoing growth of Google's 'intelligence' ... Maybe one day there will be no SEO - Google will simply know what you need and deliver it. Finally we'll be able to simply concentrate on creating the content, and let the technology do the rest!
8. Latief says:
   I think as long as we keep our articles reader friendly and seo friendly, we don't have to worry about Google Change. Like DiTesco said: more opportunities for bloggers and writers. What I'm curious here is about link building? Are we still need to build the links????
   • Hesham Zebida says:
     The answer to your question is a big YES! Business need link building, some won't service without it, but the thing here is when you do it, you do it the right way!
     • Latief says:
       Any change Google see about link building? is old fashion link building still work after the up date? Yes, I agree with DiTesco, more jobs for writers and bloggers :D
   • Robert says:
     I totally agree with you. I'm beginning to give up with Google sometimes because They seem to be updating their Algorithms so frequently nowadays is hard to keep up. But he said as long as you keep that fresh content on your site you should have a problem with search engine updates. SEO seems to be evolving with every update so I guess there will come a time when back links will probably not be needed.
     • Latief says:
       I found an article at Google Master Tool, but I forgot the link, that said Google not concern anymore about links like the old time. So commenting will be still effective? Because most of us left comment for some links :D
9. Michael Aulia says:
   I'm worried whether they handle this perfectly.. for example, if I search for a product review, will Google get the best quality content even when it's a year old or will it prioritise newer/more recent review post even at a low quality content? :( It's sad to hear what's going to happen with this update
   • Hesham Zebida says:
     Yeah.. I think results will show the most updated review, especially if it has microdata snippets (just imagining the future)
10. AIDY says:
    As always, thanks for the update. I never paid particular attention to SEO and rankings. I just write for hobby purposes but I can see where this is indeed important to business websites that depend on traffic for income. What's great about this for film review sites--even when reviewing old movies, and music, the more relevant or timely article will be ahead of something that may have been written a year ago. Also, as many others have stated, content is still extremely important. Again, thanks for the info!
    • Hesham Zebida says:
      Hey Aidy, yes.. you've got the point!
11. tushar says:
    I believe it is a very good step by Google. obviously as someone who searches, i want to see the latest results than what was written 3 years back.
    • Hesham Zebida says:
      Actually I see this happening already, results are no longer sticky like the old days!
12. DiTesco says:
    Hi Hesham. What I think abut this is that every time Google makes some changes, there are always people who do not feel happy about it. It is true that such changes changes can impact heavily on businesses, specially those that rely upon organic traffic and in particular from Google. Like Ileane said, this could provide an opportunity for writers, and bloggers too. Companies that have resisted in creating a dynamic site (such as a blog), may probably have to jump the wagon and this is great for web developers, SEO's, writers and everything else in between. I always think that changes can, in a way, mean opportunity, and if fresh content will "reduce" sites that have been ranking for so long on matters that are outdated, so be it. I think it is great. In addition, I think that these changes will tend to impact more on"terms" that are likely to be considered fresh. Things like events, or time related issues make more sense to show first on results than anything else. People searching for World Cup should get results about the current events and not form years ago. Time to include "numbers" on title tags perhaps ;-) - World Cup 2014, World Cup 2000, and so forth, lol
    • Hesham Zebida says:
      Hey buddy, Thanks for the great addition you made here! Yes, that's true, mm let's say it's the age of quality, and I really don't mind they change their algorithm, they own it anyways! I agree with Ileane as well.. Smile, you are a blogger :)
13. Greg Lam says:
    Google and any SEO expert will tell you that is will always be content above all else. The first thing to concentrate on is quality content. I realize content is not the only thing you need, but if you don't have it, you won't go far. It's like building a house on a shaky foundation. Can work well for a bit, but eventually it will fall. Content is the foundation.
    • Hesham Zebida says:
      So true Greg, you've explain it well!
14. Don says:
    I think this is very good. I know that many people gonna bang their head against the wall trying to figure out why their blogs dissappeared from google 1st page, but that's the way it has to be done. Many times I have come accross blogs not updated for years and still coming up at the top of search results for competetive keywords... However I think that updating your blog daily is not necessary to rank high on Google... Once or twice a week should be more than enough. The only thing I'm worried about is what about small niche sites? Will they drop of the rankings?
    • Hesham Zebida says:
      I am not really the expert to answer that question, but I think the change will impact niche sites in the high competition, but those who have a low competition won't be hunted down easily!
15. David says:
    Hesham, so glad you brought this up. On the Google blog they use the example of Olympics ... "If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for." I totally, totally disagree. If I search for "Olympics London" or "Olympics 2012", then I am searching for a specific upcoming Olympics. If I just search for "Olympics" I am looking for an authoritative page about the Olympics - perhaps the organization's page or the Wikipedia page or something like that. Of course, if the Olympics were going on or even the pre-Olympic preparations were being broadcast daily, chances are my search for "Olympics" would change to mean more current information. The thing is that Google already has a venue for "fresh results" in Google News. Instead of replacing time-tested authority pages in the SERPs, it should simply display "news" results more prominently for certain searches, just as it does with local results when it feels it is appropriate.
    • Hesham Zebida says:
      That's a great analyze and catch David, I hope Google sees what you've wrote here and follow this concept! .. Really!
16. James M. says:
    Don't you think this update is a little unfair to a majority of sites especially those that sell fixed physical products? Most of these are older sites and may have been constructed on pure php or html codes. Even if they try to freshen up by forcing in new content (spinning their current text?), it wouldn't be that easy to dig in again into their php/html files. It's like Google is telling everybody to use wordpress or some other user-friendly cms platforms because these platforms makes updating and adding new content easy. If these be so, a lot of pages from wikipedia (e.g. pages about history, which need no updates as history don't change) should in time lose PR and rankings.
    • Hesham Zebida says:
      Oh! I never thought about that James, that's a good point! I am sure that Google won't sacrifice Wikipedia that easy, they should have switches to give high priority to those type of sites! Thanks for stopping by!
17. Dave Lucas says:
    Hesham - as you know, recent developments mean all bloggers must be on "red alert" at all times! @Salah - I wonder if his means a lot of blogs I run across with PR4 and PR5 (many of them on the seemingly dying entrecard network) that haven't been updated since "January 6, 2010" will now give way to struggling bloggers who are updating once a day or more with QUALITY content? @Ileane - you share my thoughts! We are bloggers to the core! BLOG ON!
    • Hesham Zebida says:
      Dave, I agree, and I think most of us "bloggers" are always on "red alert" except the lazy bloggers of course! With all that going, bloggers should't put all their eggs in one basket!
18. Salah Messaoud says:
    well Hesham I think it is bad and good, it is bad because if your are not active enough and update your blog continuously you will not rank higher and it is good because if I am doing a research about something I need to get fresh information.
    • Hesham Zebida says:
      Hi Salah, I think ranking higher in search engines is not really all about updating the blog more often, the thing here is giving quality that force readers to share it and link to it, or maybe giving some interesting information that create a debate of a discussion, this is what search engines loves more these days! I understand that Google Plus will play a big part of this, as a start the comments on a post that you've shared it on G+ can be displayed in search results! All this will lead to a better ranking! Anyways, I think that the whole search experience will change more than once in the coming a few years, this is only the start! Thanks for your input!
19. Ileane says:
    Hi Hesham, this is why it is so important for bloggers to keep up to date with all the changes Google makes and following your blog is a great way to do that. I really appreciate how you keep us informed! Another point - this is an excellent reason why online business owners need to have a blog attached to their website. This will keep the traffic flowing by adding fresh content. That means freelance writers should find more jobs these days. So stay fresh and keep up with the times or else you will be left in the dust. Thanks Hesham!
    • Hesham Zebida says:
      Haha.. just to prove your point, FB is my little lab rat :) I can not stop myself from playing with it! Yes, you are right, blogs are the most important part of promotion on the internet for business these days, and another important thing is article promotion, which many companies are doing now, this explain the high numbers of guest bloggers who are approaching our blogs more often these days! (Good for us) Opportunity.. opportunity! As I said to DiTesco in my comment above .. Smile, you are a blogger :)
    • Latief says:
      Hi Ileane, agree with you. I noticed that your blog always get better rank than me since your blog always up date ;)