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EBook Marketing – How Giving Away Your Giveaway Can Jumpstart a Stale

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EBook Marketing

For many bloggers who write an eBook for the first time, their marketing strategy is likely to be none at all. Therefore, what they usually do is write articles, write guest posts, comment on related blogs, and so on.

Internet marketers are competitive, and some think that working with other marketers in the same niche is an exercise in futility. Okay, granted, maybe in SOME niches that is the case, (such as Forex maybe?) but when it comes to eBooks and eBook marketing, there are more than enough customers and products to go around many times over.

SO, use this to your advantage. This little step-by-step simple plan is something that worked great for me, I am sure you will see results as well:

Step One: Beef-up and Polish Your Giveaway

You should create a free eBook that is a prelude to your main eBook. Don’t put ANY affiliate links in this; only put one link (on its own page, maybe after the TOC) to your squeeze page with a nice eCover that showcases your main eBook. This will be the only link in the free version of the eBook. Tell the reader something like “if you like this eBook, then you will love the full version! Click here for details on how you can get a special discount on it.”

Then when they go to your squeeze page, they will have to subscribe to your list in order to get the discount coupon for your main eBook. If you want to go all out then you could create a newsletter for them as well, but you don’t have to do that right away. Don’t just throw something together; it will just waste your time. When you are done with it, ask yourself if you would subscribe to a mailing list in order to get it. If the answer is no, then work on it until it is yes.

Step Two: Have the Right Tools for the Job

Make sure you have a good squeeze page, autoresponder service (Aweber is the best paid one, MailChimp is a great free one). Setup your autoresponder so that it automatically sends the eBook discount coupon/code to new email list subscribers. Then they will often buy the full eBook if they came this far.

Step Three: Make a List and Check it Twice

Now, make a list of quality blogs that are in the same niche as you, or one that complements yours well. Make sure they have at least a PageRank of two. Make sure that each one of them has their own mailing list where they also are giving away a free eBook/report/software in exchange for prospects joining their list. Make sure that all of them are reachable via email. Keep this list as an active log to help you keep track.

Step Four: Reach Out and Touch Someone

Open up your email and create a new email message. In the subject field just type “question about your free eBook” or something like that. Make sure you place one email address in the TO field, and the rest put into the BCC field, NOT the CC field. This will allow you to send out only one email and all of the recipients will get it, but won’t know that they were only one of many recipients. In the body of the email, type a pleasant greeting, and tell the site owner that you would like to offer him/her your free eBook to giveaway to their list subscribers as an added incentive to join their list. For them it is a win-win situation, they can only gain by bulking up their freebie package anyway. Tell the site owner that you only require them to leave that one page in the eBook so that his subscribers can check out your full main eBook if they wish. Mention that there aren’t any affiliate links in it. Be sure to keep the attitude that you are helping them, because you are, people’s first reaction to anything these days is “SCAM!” so some need more convincing than others.

That’s it! Those four steps will continue to work for you passively, because the blog/site owners get new subscribers to their lists every day. Also, it is simple, and can be repeated a billion times if you are the hardcore type. If you can’t get any blog owners to accept your free eBook to give away to their subscribers, you might want to look at your free eBook, and make sure it is as valuable as you can make it. The better the freebie, then the better your results.

About

Guest author James Junior has been a Writer and Internet marketer for nearly 10 years. Are you struggling to get your eBook exposure? Are you on a limited marketing budget, such as zero? Well, his new eBook “No Cost eBook Marketing” can show you how to market your eBook using a multitude of methods that cost you nothing. To get your FREE copy just visit his website.

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{ 18 Responses }

  1. Kevin says:
    Need proof of what James wrote about? Leveraging Kindle I was able to giveaway 32,500+ ebooks of The On-Purpose Person. Rose to #1 in non-fiction, business, self-help, leadership, religion & spirituality, how to & advice, and more. Constant Contact featured it in this blog post today: http://blogs.constantcontact.com/product-blogs/email-marketing/how-one-author-got-32529-ebook-downloads-in-5-days/ It took a lot of work! The On-Purpose Person is currently #1 in PAID kindle books in leadership and top ten in several other categories. Nice to be on that front page! Be On-Purpose! Kevin
  2. Robert says:
    I really like your list building tips and I never thought about using other people's list to build my own list. I will definitely try out your strategy. Thanks a lot.
  3. Anthony Walker says:
    A very thought provoking one James, Ebook marketing is really good mot of the famous bloggers like you are using this kind of technique but for me it really takes time to have this kind of marketing because this one is not that too easy, for now, I just do social media marketing and so far it do good but I find myself interested to that Ebook marketing but one thing is for sure for me is that I have to learn it first before I come up with Ebook marketing.
  4. Pete Austin says:
    Great title, "EBook Marketing – How Giving Away Your Giveaway Can Jumpstart a Stale", because who wants to get last year's e-book? The fact that I'm the first to mention this apparent typo, after 2 months, is more interesting. Reinforces my suspicion that marketers who comment in blogs are often more interested in getting their quota of external links than reading the content.
    • James Junior says:
      Well, maybe that is true elsewhere, but for the most part I feel the comments on this post were pretty good. Not just "Great idea! Will try that next! Thanks!" As for the typo, I already emailed them about it, I can't change it myself or else I would. Oh well, one wrong letter really doesn't take anything away from the content anyway, but it is kind of annoying lol :) James
  5. Nasif says:
    I still haven't make use of ebook to build my mailing list but I have a plan to do that in the near future
  6. dallmeier says:
    I'm so glad to read this informational blog and I'll try to read some more blogs on this website.
  7. Kimberly Gauthier says:
    The one mistake I believe that I made when giving away my eBook (besides removing some borders) was not using it to create a mailing list. I'm rectifying that now. Great post!
  8. Brian says:
    I think writing guest posts is probably the biggest way to promote your product. I am starting to get into this. : )
  9. Ryan Biddulph says:
    Hi James, Super advice. I like reaching out and touching someone. Make meaningful connections. Reach out to others, sharing content, leaving value-packed comments, and engaging on social networks. Your eBook becomes more attractive when you are a trusted commodity. Trusted people engage, trusted people leave value wherever they are and trusted people share other's content as much as they share their own. Of course, the eBook must be top shelf. The prose must solve some problem, or inspire others. But if you follow each of the steps listed above, adding value and engaging, the quality of your eBook won't be questioned. Forming the habit of leaving value and engaging creates an excellent standard, one you carry into all of your work. Give freely and you can't help but to make you eBook a rousing success. Good actionable tips here James. Thanks for sharing with us. Ryan
  10. Michael says:
    Reaching out to touch someone else is a great motivation for me. I love helping and seeing others succeed in this online marketing game and this post has blessed me wholly. Ebook marketing is to be done with precision if results is to be achieved. You've just made it clear and I appreciate1
  11. Ana says:
    This is a great guide, thanks James. I use Aweber and also make use of giveaways. I like the approach that you use here.
  12. James Junior says:
    Another piece of advice I would give on this technique is to buy a program called Scrapebox, very cheap and useful. However, I don't use this tool for the intended use, which is to spam a zillion blogs with comments. I advise you not to do that as well, but use other features. It can harvest lists and lists of blogs by a certain keyword, then you can check all the Pageranks automatically, and further divy up your list. This is a great way to get a list of many relevant blogs with Pageranks above 2 or whatever.
  13. Ming Jong Tey says:
    Integration marketing like what you described is definitely a great technique which will help you to build subscribers automatically with tons of leverage. The key here is to provide exceptional quality of ebook that will add tons of value to the readers and also this is your way to help blog owners to increase the value to their subscribers. Also, before contacting the blog owners, one should build up relationship with them first in order for them to even bother to check out the email offer.
    • James Junior says:
      Actually, yes that is a great point, building a rapport with blog owners you wish to link up with would greatly improve your results. I have done that too, and had both success and failure with it. I learned that being genuinely interested in someone's blog helps them let down their guard, otherwise they think you are only coresponding to get a link and nothing more.
  14. Edgar says:
    This seems like an interesting strategy. It's even way better then guest blogging, so i think i'm going to try it.
  15. Deneil says:
    Very impressive. I would have never thought about that. I can see how effective this strategy would be for years to come.