In recent months guest posting has seen a dramatic increase in popularity. This is great to see. But how many of these guest posts are written for backlinks and how many really contain true value and meaning? It’s fair to say that most guest posts flying around out there are just excuses for backlinks and […]
How To Use Video To Boost Website Traffic Generation
It may sound silly, but while video is a powerful and interactive media, the fact your content is captured in video does not guarantee success. To capture the attention of viewers and to make the journey from video view to website visit you will need to follow the essentials of making great video. Quality video […]
Does Google Hate Small Businesses?
With another Panda update round the corner and Penguin 4 in the works, it looks like we can expect another round of SEOs hating on Google more than Dog the Bounty Hunter hates scissors near the back of his neck. With the inevitable knock downs and knock outs from SERPs that these updates will bring, […]
So What is Content, Really?
One of the most common topics for discussion within SEO is about content and its importance in creating a strong online marketing presence. Unfortunately lots of cute-sounding sound bites like “content is king” and “don’t focus on good content, focus on great content” have been thrown about too much and now the whole thing has […]
Setting Your Landing Page KPIs (The Complete Checklist)
Let’s say you are launching a new landing page on your website as part of your overall SEO campaign. What key performance indicators (KPIs) for the page should be benchmarked before you begin the optimization work, and what should be tracked after the page’s been around for some time? Depending on the type of your […]
Social Media and SEO – Do Search Engines Still Deliver a Punch?
There’s been quite a competition between social media and SEO lately. The social media support group has been growing steadily throughout the months. And it’s no wonder. Unlike some 6-7 years ago when the only kid in the blog was Facebook, we now have literally dozens of places to network, build relationships and to market […]