Let’s say you are launching a new landing page on your website as part of your overall SEO campaign. What key performance indicators (KPIs) for the page should be benchmarked before you begin the optimization work, and what should be tracked after the page’s been around for some time? Depending on the type of your […]
About Inessa Bokhan
Are You using the Potential of Universal Search Rankings to its Fullest?
I love December and January: these months offer multiple opportunities to sit back and reflect. Here and there we see articles that sum up great strategies of the outgoing year in almost every field and make forecasts for the coming year. I certainly use this time to fish for excellent SEO content, and recently I’ve […]
SEOs vs Penguins: Will Google’s Disavow Tool Help SEOs Win?
Just recently, the community got shaken by some big news – Google had finally caught up with its rival search engine Bing and released the much-awaited links disavow tool. Just as one would expect, opinions regarding this move by Google split. But in general, it is hard to find an SEO manager who’d be happy […]