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How To Use Video To Boost Website Traffic Generation

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It may sound silly, but while video is a powerful and interactive media, the fact your content is captured in video does not guarantee success.

To capture the attention of viewers and to make the journey from video view to website visit you will need to follow the essentials of making great video.

Quality video needs to tick a few boxes – it needs to be informative, entertaining or educational and it must be share-worthy, unique or unexpected, speak to a social community and have a call to action.

If you can make a video that follows some of these rules you’ll be able to boost your website traffic with video in no time.

Social Media Optimisation

Social media is a great avenue to market your video and direct social users from the likes of Facebook, Twitter and Google+ straight to your website.

The video thumbnail that accompanies your video link and the text in your social posts will play a big role in enticing users to click on your video content. Due to the social nature of these sites, getting views won’t be too tricky, but your video will need to include a key call to action to ensure users click through to your website.

YouTube SEO Basics

As the second largest search engine in the world, YouTube is full of users searching for video content every minute of every day. Therefore, just like traditional SEO on Google you are going to need to put a few video SEO basics into effect if you want to stand any chance of capitalizing on searching users and converting them into valuable website traffic.

Fill out all the metadata available in the Upload process of hosting your video on YouTube. This means using relevant keywords and phrases in your Tags, Descriptions, Closed Captions and your video Title. It is also worth filling out all the data fields provided from the date your video was produced to the location it was filmed in.

Video Infiltrates Google Search

Since the introduction of Google Universal Search in 2007 video has been a major player in the search rankings and a far more favourable link to click for users than standard URLs. This is another opportunity for you to make use of the SEO power you have created on YouTube to get your video to infiltrate the top search spots on Google for your crucial keywords.

With your video now impacting Google search thanks to YouTube you can ensure the web traffic for your keywords is moving from Google to your website.

Video Ad Placements

The alternative to stirring up video views through SEO and social media optimisation is to go for a financial option of paying for your video to be an ad on YouTube or similar on-demand video sites.

YouTube’s TrueView offers a great opportunity when it comes to video ad placements because YouTube is, at its core, a social website. Due to YouTube’s standing as a video sharing website it is home to users that are more likely to share and talk about your video socially, and click through to that all important web page.

About

Hey there, my name is Andy Havard and I'm a Marketing Executive at Skeleton Productions in Nottingham (UK). I'm the guy you want to chat to about Internet marketing, especially Internet video marketing strategies. I spend my time regularly contributing to websites and blogs from all over the world.

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{ 16 Responses }

  1. Keri Vandongen says:
    Hi Andy, I know it's been awhile since you wrote this blog and the related video. Your tips to help us create more videos for numerous benefits including our marketing, social media and SEO are still appreciated. As our readers and audience have a preference for being shown versus told through our content, using videos that differ by educational, interesting and inspirational content would be an excellent marketing approach. ~Keri
  2. Jennifer Cunningham says:
    Video does seem to boost traffic to the site. I haven'ttried it but I see video embeds allthetime. Perhaps I will try it on my next post. Thanks for the tip.
  3. Sudipto says:
    Hey Andy, Nice post and I am totally agree with you that using video in post helps to attract more readers to our blog and helps to understand the topic easily. Thanks for sharing this post.
  4. Thejas Kamath says:
    Uploading videos to popular sites like YouTube and Metacafe is a great way to gain traffic to your blog. I've tried doing that already and it works like a charm.
  5. Rishabh says:
    Hi Andy Thank you to sharing me this Knowledgeable post well as a new comer this information is innovative and Knowledgeable.
  6. Đoàn says:
    i am really finding it hard to make my video go viral on youtube, so i am thinking of using a paid advert as you said on your last tips.
  7. Vivek says:
    Actually I have been using this method to drive traffic to "not so much" popular posts. Creating some interesting video take few hours and dedication but then it yield long life results. Thanks for this great post and specially for the Youtube SEO part.
  8. Dean Saliba says:
    Next month I am going to start producing videos to help increase traffic to my blog but I'm wondering if just audio would be alright? I have a HUGE problem when having my picture taken or appearing on camera. :)
  9. James M. says:
    Just been taking an interest into videos and have just uploaded my very first video on youtube a couple of nights ago. I hope to learn more especially on how to optimize it for more views.
  10. Rashmi Sinha says:
    Great point of view!!! Video platform is definitely experiencing an exponential growth and I think it will continue to do so. I guess it is time for me to switch to YouTube and various related platforms for a better success.
  11. Darnell Jackson says:
    Excellent video Andy, Very impressive. I think the layout where you give a little preview before the title is effective. Seems like it draws you in to the video. The first 5 seconds or so count big time. What software did you use to edit if you don't mind me asking?
  12. Jane says:
    Video surely IS gaining momentum already! And even though I've not done loads of videos, the one I do always do great SEO goodness for my site. And yes it is much easier to rank your video as opposed to ranking your blog post! Thanks for the wonderful additional information about video traffic generation!
  13. Sandra Smith says:
    YouTube is the second most popular website after Google and this makes it quite clear that video is going to be the next big thing and therefore, if marketers are using this platform to generate traffic, they are going to pay a heavy price for this decision.
  14. Nishadha says:
    Video is definitely the future. Even now they're ranking really well for most search terms, even some very competitive ones. This is understandable because videos makes it easy to absorb information compared to traditional text documents. And Google's job is to make it easy as possible to find relevant information.
  15. Babanature says:
    Hello Andy, i am really finding it hard to make my video go viral on youtube, so i am thinking of using a paid advert as you said on your last tips. thanks your tips are wonderful. thanks
  16. Sarah Harper says:
    Hi Andy, I've little bit experience in youtube video marketing. But i never though about metadata as i just create video upload it and put the link in the description. So now i'll take care about it. Thanks for sharing the wonderful knowledge.