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How to Market Yourself Using YouTube

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YouTube Marketing

If you’re a young professional, you’re probably doing a lot of things to market yourself to different employers and people in your industry. Between your website, social media accounts, and other creative ways you probably are very successful at what you’re trying to accomplish.

f you’re not using YouTube as a tool to market yourself, you should. With YouTube, you can turn yourself from being just another fish in the sea to a shark that eats all those other fish. Check out these tips on how to successfully use YouTube to market yourself.

Be an Expert

No matter what professional field you are in, chances are there’s a huge YouTube community for your interests. You need to get into that community and establish yourself as an expert. Grow your YouTube following by creating video responses to other people’s videos, and make sure you offer some kind of expertise or angle that wasn’t previously mentioned. If you are able to establish yourself as an expert with your video responses, people will start to flock to your YouTube channel to start seeing your personal videos. Keep your videos engaging, and you’ll see your views start to shoot through the roof.

You can even make some extra money doing this kind of YouTube work. If you are able to generate a lot of views on your videos, YouTube may contact you to ask if you are interested in hosting ads on your videos. You’ll receive financial compensation if you choose to do so.

Post Your Presentations

If you’ve ever gone to conferences and created presentations, post them to YouTube. Posting your presentations to YouTube will help reaffirm you as an expert in your industry. If you’re in the music industry, posting presentations on how to download music for free may be a good choice. Even creating your own presentations that you’ve never used for a conference and posting them to YouTube could be a good idea, as your still establishing yourself as an expert. Just make sure you try to post some new and relevant information to your field, as there are likely lots of other people trying to do the same thing.

Share Your Videos

Don’t limit your YouTube presence to just YouTube. Share and embed all the videos you create on all of your different social media outlets. Every time you create a video, tweet out a link to your followers or share it with your Facebook friends.

Doing so will increase the likelihood that they’ll share the video too, which will increase the video’s views and in turn increase your web presence. Each video you share has the chance to increase your online visibility, so share as much as you can.

If you’ve created a video that you think is particularly interesting, share it with some of the renowned experts in your industry to see if they have any interest in sharing it with their followers. If they do choose to share it, you’ll be in for a very successful venture.

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{ 8 Responses }

  1. Ashley says:
    YouTube is one of the markets that I have yet to really tap into, but I think you right it is almost a must. Lets face it people love to watch videos. Currently I'm trying to think of new ideas to get started with.
  2. Ram Shengale says:
    Great post! Videos have a lot of plus point. Firstly you can post it in your blog as well as Youtube, so two targets at one shot. Secondly, it takes far less time to create videos as compared to the traditional blog posts and finally, it provides more value to a visitor than any other content type. Ram
  3. Jacko says:
    Good post. I found that adding a video to your best blog posts goes a long way. This way the video in YouTube has a relevant link not just back to your home page but to the specific article related to the video. I have used this to lure visitors who leave comments on my site from Youtube. ...next step how to get them to email Opt-In :)
  4. Nishadha says:
    Some interesting thoughts, personal branding is going to be very important in the future and YouTube sure offers a great way to do this. It been a service of Google wont hurt either.
  5. Aasma says:
    No doubt YouTube is great marketing place and millions of users visit there on daily basis. I think the good way to start your video marketing by creating some unique and useful videos that gives solutions and information to your audience.
  6. Sefati says:
    I am a late started on youtube but I have seen how effective it can be. Thank you to the article.
  7. Ryan Biddulph says:
    Totally agreed with you Danielle! I am up around 1000 videos and continue to churn 'em out daily. No better way to build your authority, expand your influence and establish your authority. Youtube is the great trust builder. People see you, decide that yes, you are real, and of course, when you are real, your brand grows, because people trust real people. On the flip side if you hide away from people you are doomed. No videos can be a kiss of death, because people need that intimate, personal connection, the personal touch, that puts your business into overdrive. Shoot videos folks! I hated em, thought i looked like a Dwebe and sounded dumb, now I love em! Thanks for sharing!!
  8. Danielle McGaw says:
    I've been using YouTube for quite awhile to market myself and my business and it can get great results. And it is loads of fun, too!