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Home » The Famous Blog » 6 Critical Tips for Building Your Email List

6 Critical Tips for Building Your Email List

April 8, 2012 - Last Modified: March 29, 2014 by Elizabeth McGee

Building Email List

People love to say that the money is in the list, and as sick as you may be of hearing that — it’s true. Every internet business needs a good strong email list if your marketing efforts are going to pay off. The question is – how do you effectively build that list?

These are 6 things you can do to build your email marketing list, and if you understand the value of an email list, don’t wait.  Start putting these ideas into practice today and watch your list begin to grow.

Tip #1. If you Want Subscribers, Ask for Them!

Put an opt-in form on every page of your website and your blog. Make it easy to find and easy to fill out. The only information you really need to start is a name and email address. If your form requires subscribers to include their physical address and telephone number, they will be less motivated to sign up. Keep it simple.

Tip #2. Offer a free incentive to encourage subscribers.

No one is simply going to hand over their email address without a good reason.  They need incentive. That’s where offering them a quality free gift works especially well.

But don’t send your list just any free offer; create your own. Put together a power packed e-book, write up a useful e-course, create a cool video, offer a step-by-step method for helping your subscriber accomplish something, whatever it is make it your own and make it useful.

It will take a little more effort on your part but it will go a long way in building your credibility and expertise and minimize opt-outs.

Tip #3. Build On Your Trust

Capturing visitor’s email is the first step toward building their trust, so don’t abuse that trust by sending them a barrage of sales pitches. Instead, include emails filled with helpful tips and advice along with your personal stories and helpful hints.

Keep your emails consistent, perhaps 1-2 emails a week.  This often depends on your niche and you may need to test that but on the flip side don’t go too long without sending an email either.

People sign up because they expect to hear from you, if they don’t, they’ll forget they ever signed up.  When you do finally send an email, they’ll opt out or worse, accuse you of spamming them.

Tip #4. Keep Your Email Opt-In Form in the Forefront

Create an opt in form and place it on every page of your website.  Additionally, create a separate page on your website for email opt ins as well.  This page is often referred to as a squeeze page and it’s very effective for encouraging email opt-ins.

Because building your email list is critical to building a loyal following and increasing sales, use this squeeze page as often as you can in things like forum signatures, and in resource box for any articles that you write. . The key to setting up an opt-in form is to keep it simple. You only need to request a name and email address. Also include a privacy statement that says you will not sell or share email addresses with anyone.

Tip #5. Promote Your email List

If you’re using promotional methods like article marketing, forum marketing and social media, don’t use those methods to bring traffic to your website, instead use them to build your email list. Include your squeeze page links in all your articles, social media links and forum marketing.  Your chances of making sales and getting return visitors is much greater if you can build up your email list and promote from within that list.

By building a strong relationship with your subscribers they will come to know and like you and they’ll recognize your expertise. That goes a very long way for building traffic and gaining sales.

Tip #6.  Use Joint Venture Opportunities To Promote

Connect with popular websites in your industry by offering to swap email promotions.  Offer to promote their free guide, e-course or tips to your email list in exchange for offering your free incentive to their list.

The important thing to remember with this type of joint venture is not to find websites that are in direct competition with your site but instead, complement your site.

For example, a weight loss site might joint venture with exercise site, or an article marketing site might joint venture with a content creation website.

In Summary…

Building your email list doesn’t have to be a chore, but it does require time and effort from you. These five suggestions will leverage that time and trouble into a growing email list filled with targeted subscribers who are most likely to buy.

Image © N-Media-Images – Fotolia.com

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Filed Under: Email Marketing

About Elizabeth McGee

Follow @lizmcgee

Internet home business owner and blogger specializing in passive income methods such as writing ebooks and affiliate marketing. Author of two niche focused ebooks, the 'worry free C-Section' and 'simple ways to profit with email'.

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{ 38 Responses }

  1. Mauro Mazzocchini says:
    Hi Elizabeth, thanks for the list! It's always good to have a recap of all the best practices for building a mailing list. I agree especially with tip #4 and #5. I find that often people just forget to highlight their opt-in forms and leave it there in the corner giving little importance to it when actually that is the most important part of all the process. As you said also creating squeeze pages can be very effective and it can give a boost to the subscriptions-rate. On my blog I've posted a tutorial for creating a mailing list which gives a hand to people that want to start off with email marketing and creating a newsletter - but as soon as I can I'd like to add even more content since what makes the difference is how you implement the tips to reach a bigger and focused audience. Nice work! Cheers, Mauro
    • Liz says:
      Hi Mauro, Adding 'the how' to your content is always what interests readers the most. We often read why we should do something or the benefits for doing it, but giving the step-by-step details on how to do it is what make readers remember you. Liz :-)
  2. Dewane Mutunga says:
    Elizabeth, Incentivizing the process is the "best" way to build a list. Not only are you giving value first, but the psychology/influence of reciprocity comes into play. Very powerful stuff.
    • Liz says:
      Hey Dewane, It's like the psychology of the 'more you give your more you receive'. Any time you give someone something, their instinct is to want to give something back. That goes for teaching them something as well. People appreciate learning new things or if you can help them find ways to better their lives, and they'll try to reciprocate if they can. It IS powerful stuff :-) Liz
  3. Mohammed Sadiq says:
    Thanks for sharing great tips with us, now i would like build my email list with this tips.
  4. Kyle Kam says:
    Clearly speaking, these are critical tips. Interesting read and good points to remember in mind. I agree to always build trust with people with the same niche as you are. It can be a good starting point for people to notice you. I did also try to talk to famous people with the same niche as me and they respond with a positive manner. Sometimes, they help you by giving you other email list, for you to contact.
    • Liz says:
      Hey Kyle, I didn't mention that in my post but swapping email lists with other successful marketers in your niche is powerful. Offer to JV with another marketer whereby they would send a free offer that you have to their list, In return you can offer your list their free offer. It's an easy way to expand your reach :-)
  5. Rashmi Sinha says:
    Very informative post with not too many details, but not with too few. Mailing lists is a double edged sword. You can get a lot of readers, but you can lose them very very fast.
    • Liz says:
      Rashmi, Never be worried about losing subscribers. If you can learn to develop a relationship with your subscribers you won't lose them. Liz
    • ayaz says:
      It is true that you lose them very fast but if you start friendship with them, you can win their heart.
      • Elizabeth says:
        Ayaz, Making friends is good, but that doesn't guarantee winning their heart, or their loyalty. I find that if you can teach people something, help them accomplish something or give them something of value related to their interests, you'll be in a better position to earn their trust. It's not as much about making friends as it is about helping others realize you're a voice of authority, that you know what you're talking about and that they can trust you to steer them in the direction they need to go.
  6. Prithvi says:
    I never had a email list just because i dint know how to create and manage it. I always considered it as a boring task to be done. But since last few days i have researched a bit on it and found some real positives of building an email list. I have a good number of subscribers and will be looking to make some profit out of them. Thanks for this nice guide on creating an email list. This will surely help me. :)
    • Liz says:
      Hey Prithvi, if you have any subscribers at all, even with just a few you can boost your sales. Whenever I stop emailing my list my income drops. Find out how to work you list and you'll see a big difference. Liz
  7. John Cooper says:
    These are key factors for building email list. These are essential tips and each individual need to carefully follow them for email list building.
  8. Jim Luthra says:
    Thanks for writing this post, I'm actually new to making Email List. This article helped me know about email list in detail. Thanks and keep writing more great posts.
  9. Caleb says:
    These are indeed the basic foundation principles for list building especially the first one which is to simply ask the visitor to subscribe... then like the old saying, ye shall receive :)
    • Liz says:
      Hi Caleb, True, you'd be surprised how far you can get just by asking.. Such a simple concept but it works :-) Liz
  10. Domenic says:
    Being connected with your list is the huge asset for business. Relationship with the consumer would be more better, it is very helpful, now I can build my perfect List, Offering a free incentive to encourage subscribers is wonderful idea, Thanks for sharing the blog.
  11. Sara says:
    The third tip I think is the most remarkable because emails tend to be useless newsletters with nothing to provide.In other words, spam.And I think that this is the main problem with this strategy. If there isn't anything good to share,like an advice-tip, a valuable info, you better don't mail it, because the audience will ignore you and they will remember you as someone who sends nonsense all the time
    • Elizabeth says:
      Your right Sara, no one wants to have their inbox filled with useless clutter. Your emails really need to provide something useful for the reader. Unless I have a special deal I can offer my list I don't send them offers to buy things. Most of my emails offer tips I've discovered or helpful hints that I've benefited with, etc. Good points. Liz
  12. Faith says:
    Hi Elizabeth, I'm interested in what kind of things to include in list emails when you have a new blog and don't yet have a lot of products to sell/promote. My list is growing but it's still small so I'm wondering about ways to keep them engaged in the meantime.
    • Elizabeth says:
      Hey Faith, - Keep your list engaged with tips and tricks or special offers. Give your subscribers extra value, for example, providing useful freebies is a great way to turn your subscribers into loyal fans. Also let them know that your freebies are exclusive to them. Everyone likes to feel special. - Make sure you keep your content relevant to what they are interested in. - Keep track of what categories your readers are clicking on and what posts they are reading and expand on those topics. (you can get that information from your hosting logs) - Try asking your subscribers what they'd like to learn about. Every time I ask this question I get subscribers that are grateful I even ask ...and the answers you get will be the things that will keep them engaged. I hope that helps, Liz
  13. Latief says:
    Simple but very useful tips, asking people to join with a give away is always powerful to get new subscribers, thanks for sharing Elizabeth.
    • Elizabeth says:
      Hey Latief, You are most welcome :-)
  14. Kimberly Gauthier says:
    I ask for subscribers, I promote my email list, and I have an opt in form. Currently, I'm working with a group of bloggers on a free gift and I'm working on something separately myself. Thank you for this list, because you made me slow down and really look at what I'm doing and add more ideas. I appreciate that in this busy blogging world. Kimberly
    • Elizabeth says:
      Hey Kimberly, Wow, you are doing all the right things! But I'm glad I've helped you with considering all the options. There is a lot to consider so never jump into things too quickly. It can save you from having to go back and do things over ;-) My Best, Elizabeth
  15. Amit Shaw says:
    Hi Elizabeth, Great Tips currently i am focusing on My Traffic as i will get more traffic than i will start conversion from Traffic to Subscriber and hope i will able to create a huge list. Thanks for your Great Tips.
    • Elizabeth says:
      Hey Amit, If you're focusing on getting more traffic, write articles and in your resource box put a link to your email newsletter or subscriber list. That will accomplish both getting more traffic and earn you some more subscribers. Best of success to you, Elizabeth
      • Amit Shaw says:
        Thank you so much Elizabeth for your advice and reply.
  16. James Pruitt says:
    These are some really great tips on email marketing. Building a list is one of the most critical things that you can do for your business. Now days, I am focusing all my sites on building my list, and promoting products on the back end rather than going for one time sales on my blog pages themselves.
    • Elizabeth says:
      James, smart idea, building your list will definitely help you promote your products, just remember not to strictly promote, help others first, give them a reason to be loyal to you and trust you. Best, Elizabeth :-)
  17. Ileane says:
    Hi Elizabeth, great advice and well stated. I started building a list recently and I'm having fun with it. It's a great way to connect with people outside of social media and my blog. I created a special page on Facebook for showcasing my latest newsletter and bringing in more subscribers. I'm testing it and so far so good.
    • Elizabeth says:
      Hey Ileane, Good for you! I'm also working on getting my newsletter on Facebook. Working on that today as a matter of fact. Showcasing your newsletter on Facebook is an excellent idea. Can't wait to yours when it's done. Best, Elizabeth
  18. Adesoji Adegbulu says:
    I love these lists. Of a truth, the one I find most important is Build on Your TRUST. Once that is in place and jealously guarded, email list will be very easy to build. This is what many people with big email list has
    • Elizabeth says:
      Adesoji, If you teach people something or give them something that they can benefit from whether it be a free give or a little bit of your knowledge or expertise, that goes a long way in building their trust. Best, Elizaeth
  19. Joe Boyle says:
    I think there is a big problem in the world of email lists, today - people need to gain followers by asking and doing simple tasks, but they are easily overcome by the fact that they seem desperate. Being desperate will come off negatively to potential subscribers. So just keep the balance in mind and you'll be okay.
    • Elizabeth says:
      So true Joe, you don't want to come off desperate. It's sort of like trying to build friendships out of a desperate need, it's not inviting. Friendships, just like building lists, comes out of caring, generosity and being genuine. Best, Elizabeth
  20. Trung Nguyen says:
    Great tips, I'll follow that way to build my email list.

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