Schema.org Markups

What Schema.org Markups can do for your website?

Schemas are the HTML tags that aid to promote a website for the intention of remodelling how high they will come into sight in various search engine’s results. It has made it very obvious for the search engines to read website details when it has been transformed into HTML tags.

The transformation is required because the precise data that was changed into HTML tags can’t be read by the search engines.

Why schema.org is being created?

Schema.org hold an immense accumulation of item types, even if all of these are not yet used to create rich snippets. It provides a single place to the webmasters to learn about markup for various kinds of items. It helps to improve the search result quality of search engines through structured information.

The end product is better search results with excellent web experience.

How does it work?

This is usually based on micro-data.

In simple words, any kind of information or stuff can be characterized by a vocabulary. Vocabularies for any quantity are defined on the corresponding page at schema.org. In order to appliance the vocabularies, you are just required to comprehend the attributes such as the item scope, item type, itemprop along with the URL of the vocabulary to hand.

The fundamental implementation apprenticeships can be found on the getting started page at schema.org. Some of the basic elements that you should know are:

<div itemscope itemtype=”http://schema.org/Person”>
<span itemprop=”name”>Sanket Patel </span>
<img src=”http://www.blurbpoint.com/blog/wp-content/uploads/2013/02/Sanket-Patel.jpg” itemprop=”image” />
<span itemprop=”jobTitle”>CEO</span>
<span itemprop=”worksFor”>Blurbpoint.com</span>

Why it is essential for webmasters?

In case, the information provided by a website becomes difficult for the search engines to read, then  this information may not be shown in the search engine’s result page. Therefore, the HTML tags from Schemas are truly essential for the webmasters in order to mark up their pages in a way that they will be recognized by the major search providers.

In order to receive the maximum benefit from the efforts that the webmasters put from their side to decide on a markup schema, they can make use of a  shared markup vocabulary. It will surely help them by making their task much easier.

How does the Schema.org work for various search engines?

The well-known and major search engines, including Google, Yahoo, Bing, and  Yandex depend on this markup to shape up the display of search results by making it much more accessible for the users to find the correct web pages for their search.

The On-page markup benefits the search engines to figure out the material on web pages and bestow upscale search results.

What Languages are supported by the Schema.org?

Schema.org markup can be used on web pages written in any Language. This site is presently available in English, but may get translated into various other languages in the future.

Does Schema.org markup get rich snippets?

The rich snippets help to attract potential buyers while they are searching for some products to purchase on Google. It allows you to submit your product listings for free. A lot of websites are observing the benefits in the form of rich snippets.

What more does it offer?

It offers many options and various types of search opportunities. It provides a great help to the webmasters by simplifying the issue of selecting the right markup and allowing different options for types of data to be organized. This is truly a great way to get rich snippets from some of the major search engines.

Examples of Schema.org Rich Snippets displaying in Google:

  1. E-commerce
  2. Reviews
  3. Blog
  4. Recipe
  5. Mobile Application

I hope I have managed to convince all of you that Schema.org is worth implementing for your website.

I have shown each and every point regarding the Schema.org. It is just a simple term for creating content that machines can understand and refer very easily.

Sanket Patel is the Founder of Blurbpoint.com, a leading SEO Company since 2006. He likes to research on Inter­net Mar­ket­ing, Brand Devel­op­ment, Online Rep­u­ta­tion Man­age­ment & eCom­merce SEO.


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{ 9 comments… add one }
  • Nishadha February 21, 2013, 11:30 am

    schema provides the basis for knowledge graph and knowledge graph is going to be huge in the future. In any case good markup not only help with search engine rankings, it helps to improve the usability of the site as well.

  • Vivek February 17, 2013, 10:18 pm

    schema is really easy to implement especially if you have your blog based on wordpress. Their are so many different plugins which can really help you. I specially love : http://wordpress.org/extend/plugins/schema-creator/ { I wish I am not spamming here }

  • Servando Silva February 16, 2013, 1:55 pm

    I’m going to start using it on my following reviews. Aside from that, the rest still don’t fit for my blog.

  • Sanket Patel February 15, 2013, 1:03 am

    I agree with you that search engines are not web but they are biggest commercial content scraper in the world. We can use Schema.org markups to improve SEO, it also help search engines to know about web pages and web contents.

  • Sanket Patel February 15, 2013, 12:55 am

    Hi Sheila Atwood..
    Let me know in which statements you face problem, so that I will give you the proper guidance about schema.org. Thanks for your reply.

  • Jhulian Robbins February 14, 2013, 10:42 am

    I did not know about Schema.org, i will definitely use this on one of my e-commerce site…

  • Evan February 14, 2013, 3:40 am

    I’m all for a better web experience, but search engines are not the web. Google is not the web. They’re the biggest commercial content scraper in the world. Schema.org will only make their scraping easier, and they will eventually not need anyones website anymore to provide information. Hooray for Google, but the rest of us can suck it.

  • Sheila Atwood February 13, 2013, 9:28 pm

    This really is a nice explanation of schema. Almost everything I have read makes it confusing. Thank you.

    • Sanket Patel February 15, 2013, 12:53 am

      Hi Sheila Atwood..

      Let me know in which statements you face problem, so that I will give you the proper guidance about schema.org. Thanks for your reply.

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