Increase Sales

How to Increase Your Sales with Interesting Web Design

Many people overlook web design when it comes to making a sale, when it is a well-known fact that web design alone can account for 99% of a buying decision. You would not overlook the layout of your store if you set one up on the high street, so why would you overlook your online storefront? Do not forget that the process works the other way too, which means that your web design has the potential to scare away customers.

Use your web design to funnel your web traffic

Funneling is a tried and tested method that is still used today to great effect on the Internet.  Funneling got its name because the process is similar to catching rainwater in a funnel.

Firstly you grab as much traffic is possible from a broad and diverse mix, and then you move them all in the same direction until they all arrive at the same place, which is where you make your sale.

The way a website is structured allows people and web developers set up a funneling system using their web design.  Each page and each link leads a person on to the next stage of the selling process.  As the user moves further and further along the webpage process, they are brought closer and closer to closing the sale.

web design to funnel your web traffic

Source ProBlogger.net: Understanding your conversion funnel

How you set up your funnel is up to you, but it is suggested that every time you move the user onwards you ask them a question.  The answer you are looking for is “yes” and they indicate “yes” by clicking the link that moves them on to the next stage of the process.  Obviously, you need to do this with a certain degree of subtlety.

For example, you could have a link that says, “Do you want to know more?” This is obviously a fairly crude example, so you need to find ways of getting your multiple “yes’s” so that’s when the final call to purchase comes, the user will automatically click the link and purchase.

Use website design to make one product appear superior

If you are designing your product pages, you would be a fool to go for a catalogue design.  It works well and it is going to get the point across but it is not going to make you any further sales.  You can use your web design to make one product appears superior to the others. There are a number of ways to do this, and to be honest you’re only limited by your own imagination.  Nevertheless, here are two examples of how you can make one product appear superior to the others without making it overly obvious that you are trying to promote one item over another.

Set up your catalogue pages so that you have five products per line.  On each line, you have five images, and five different products, along with a brief overview of their details underneath each picture.  Assuming that all the products are of similar things, for example pendants, then you should make the second one from the top left a little brighter than all the others.  Many people will do this by increasing the color of the background, but you should not do this.

You should keep the background color and shading the same as all the other images, but you should make the pendant itself (as per this example) brighter so that it stands out more compared to all the others.  In laymen speak, if you were to edit the photograph yourself, you would be increasing the color of the highlights and not the shadows (But this assumes that the image was taken with a flash bulb).

Another example of a where you can use web design to increase your sales comes from using pyramids.  Let’s say that you have your products with the images and this short descriptive text underneath.  Again let’s say that all the products of a similar ilk.

You can make a pyramid where you have your best product at the very top, which then has two products underneath in a line, and underneath those are three products in a line, etc.  You can go the opposite route and have a line of five products on the top, which goes down to four, which goes down to three, to two and then one – with the one at the very bottom having a slightly larger picture and slightly more overly promotional text underneath it.

With the previous example if you really want to hit the nail on the head, you could even have arrows pointing down saying something like, “but it gets even better” or “if you don’t like that then you will love this“.  Using a technique like this may be needed because sometimes the user needs an incentive to make them scroll down.  You may not want to risk your users seeing the first five products and then clicking back before they see your very best product at the very bottom of the pyramid.


My name is Loretta. I am a web developer at worldsystems

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{ 10 comments… add one }
  • Lei Broch March 25, 2013, 4:50 am

    Effective And functional web design can significantly boost your sales. Good web design develops trust and strengthens your credibility as a brand.

  • Adam March 16, 2013, 5:58 am

    Loretta, great post.

    I always find there is a huge disconnect between web developers and marketers.

    Something might look great on a design but not convert so I guess the thing is to find a combination of the two, marketing informed web design I guess is the best way forward.

  • Lewis LaLanne
    March 14, 2013, 5:27 pm

    I love the idea of working towards making it easy for you perfect prospect to make the decision to buy what you have to offer and I believe most people underestimate the task.

    One of my favorite pieces of advice relative to selling in print or pixel is that of “Make your advertising not appear to be advertising”. When an ad screams “Ad” our mind has been trained to avoid this and skim over it. But when an ad screams, “Hey, you can use that” then it sucks people in which is why advertorials (ads designed to look like editorial content) and magalogs (ads designed to look like a magazine perform so well. They show up offering something useful leaving the prospect better off than they were, even if they don’t buy.

    Eben Pagan is a genius when it comes to marketing and advertising and when you go to this site, you will see some killer examples of not making your catalog work harder for you.

  • Felipe Kurpiel March 14, 2013, 9:45 am

    That is a lot hard work to find the best design! But I don’t see how to avoid the trial and error period to find what works the best. The audience really changes a lot from niche to niche and even the way you deliver your message can increase conversions. Of course, the design is an important part of the optimization, but I am not sure if it is the most important aspect.
    Good article!
    Felipe Kurpiel recently posted..Mobile Monopoly – Exploring Mobile Marketing!My Profile

  • Tayyab March 14, 2013, 8:48 am

    If you want to attract visitors then of course design is the first thing you focus on.

  • Jitendra March 14, 2013, 8:48 am

    The navigation part of web design is one of the most important aspect for an ecommerce website. Any user would want to browse through your products and categories. If the navigation part is not given a proper attention, you are sure to lose a major chunk of your sales!

  • Abhishek March 14, 2013, 8:02 am

    Website design plays a major role in conversion and if design is not convincing then its tough to get the leads too. Thanks for this post.

  • keviross March 14, 2013, 7:19 am

    Web designing is an aspect which is very interesting and awesome. But people think that, these includes links, advertisement etc. Actually it includes various different aspects. Seriously through this information in the blog many people would like to study about this website design.

  • Larry
    March 13, 2013, 10:34 pm

    Most people do not realize what good web design is. Web design is more than the colours, fonts and how a site looks. It is also about how a site works. A well structured website can do more than help your increase your sales, it can also help build your list.
    Larry recently posted..Do You Know What to Look for in an E-Commerce Web Designer?My Profile

  • Yasir Khan March 13, 2013, 8:20 pm

    Web design plays a great role in creating an amazing website, So, when designing your website you need to ensure that it is user friendly, easy to manage and unique so that it can easily hook the attention of the audience.

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