Diversity In Blogging

Focus on Diversity on your Blog

Over the years as a blogger, I have realized that diversity in your blog keeps it vibrant – both for you as a blogger and for your readers. In this blog, I will describe the many dimensions of diversity which is critical for any blog, blogger and reader.

Whatever the area or niche of your blog, your current level of blogging success and the current stage in your life cycle as a blogger; periodic focus on diversity will be critical for long term blogging survival, sustenance and success…

And what exactly do I mean by diversity… Well, the list is below:

Diversity in the Blog Titles

One of the primary reasons for any reader to read your blog is because they find the blog titles Interesting, Intriguing or Inviting – The 3I Mantra as I call it. Focus on diversity in your Blog Titles – This will enable you to churn out diverse content and also enable your readers to have a holistic view on any topic.

Diversity in Length

Let some blogs be short, some of medium length and few long ones. Most readers tend to enjoy blogs which are of short – medium length. Too lengthy blogs usually tend to lose an average reader mid-way.

Diversity in Depth

Not all readers are really interested in great depth of every subject that you blog about. So it is fine to have some blogs which are really detailed and profound; and some which are brief and even some-what superficial.

Diversity in Genres

Let some posts be facts, some observations, some fiction (Be sure to highlight this) , some humor, some wit, some opinions, some judgments, some your voice, some others voices, some a compilation of data / links / viewpoints / any other valuable information, some about people, some about you, some about your personal experiences, some about your thoughts, some about your life lessons.

Diversity in Literary Style

Try prose, poetry, a combination of prose and poetry or any other style that appeals to you.

This is important to you as a blogger as it will hone your literary skills and also improves readability of your blog content. To a reader, this diversity is usually an enjoyable experience.

Diversity in Questions Answered

Ensure that you answer the basic questions on your blog – What? Why? How? When? Where? With Whom? – For any topic / sub-topic that you chose, if you focus on answering these questions in one / more blog posts – you will end up enriching and affirming your own knowledge and that of your readers.

Diversity in the Emotions You Elicit

Consciously focus on the emotions that you elicit in your readers through your blogs – Let some make them happy,  some surprised, some optimistic, some in awe, some sad, some angry, some disappointed…. – Being able to elicit a diverse range of human emotions requires creativity, skill and deep-thought (And if you can achieve this, that is the best testimonial to your blogging abilities); and being able to experience a range of human emotions is a necessity for any individual.

Diversity in the Messaging

Let some be positive, some neutral and some negative. This will leave you and your readers with a different take-away.

Diversity in Imagination

Let some blogs focus on triggering imagination – Both yours and the readers. Imagination is a very important catalyst in the journey of life.

Diversity in the Time Horizon In View

Let some posts be about the past – yesterday OR eons back, some about today, some about the future – tomorrow OR several decades from now. Almost like a time machine when you are able to transport your readers in different spaces of time.

Diversity in the Perspectives

Take a different perspective for one / many subject – From a high level macro perspective to a deep low level micro perspective and all those in between.

Ending Words of Wisdom:

  • You can incorporate one / many aspects of diversity in a single post 
  • You can incorporate one / many aspects of diversity in your overall blog
  • But what’s important is that you focus on DIVERSITY in your BLOG

On that note, Happy New Year 2012! Happy Blogging!!!

Philosopher | Writer | Blogger | Work @ Wipro | Mother of Baby N | IIMB Alumni | Advisor to Loved Ones | Scholar and Guru of Life for Life | CEO (Chief Executive Officer), CFO (Chief Finance Officer), COO (Chief Operations Officer), CSO (Chief Strategy Officer), CIO (Chief Innovation Officer) @ Home


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{ 12 comments… add one }
  • Abhi Balani January 24, 2012, 9:45 am

    That’s true. I think the first impression is made by interesting and mysterious titles. Great tips here in the post. Thanks

  • Jeevan Jacob John January 16, 2012, 3:15 pm

    Hey Nischala,

    Yes, diversity is important. And it makes our blog one of a kind.

    Only thing I disagree is with the post length. There are a lot of popular blogs with very long posts (and readers do really spend time in reading and commenting on it). On the other side, there are also blogs that publish very short posts and still get a lot of comments/traffic for the post. As far as I am concerned – I don’t care much about the length – as long as my message through the post, it is ready to be published.

  • Jamie Northrup January 16, 2012, 10:21 am

    I’m usually pretty consistent in my presentation and content, maybe I should try switching it up a bit and see what it gives.

  • James January 15, 2012, 10:27 am

    very long but useful article, thank you for sharing this with us.

  • Tushar January 14, 2012, 9:43 pm

    Again after the content, lot of stuff boils down to the titles. They are as important as anything and needs attention and as you mentioned, diversity

  • Mark January 14, 2012, 7:56 pm

    Excellent advice, Nischala. Diversification has always been important to me and I am a full believer in never putting all your eggs in one basket.

    I have actually been taking steps so as to effect this very thing as of late.

    Thanks for the confirmation.

    Mark 🙂

  • Rizwan Sultan January 14, 2012, 3:36 pm

    I think you probably have a little focus while practicing your diversity, but in the end diversity aways wins with me. I like learning new techniques and ideas and applying them. That’s probably why I have so many ongoing projects at one time.

  • doug_eike January 14, 2012, 12:51 am

    This topic fascinates me, because diversity is one of my goals. What makes it especially challenging is that providing diverse content appears to lack the focus that most successful bloggers claim is key. Most good bloggers have found strong niches, and their SEO, marketing, linking, and content-development efforts all point in the same direction. A blogger whose goal is diversity in title, topic, genre, and the like must find ways to attract visitors of diverse backgrounds and interests. Up to now, the only way I can think of to do that is to write enough high-quality content to reach a critical mass of information on a variety of topics so that readers will find at least some depth in their areas of interest. Thanks for raising some interesting points!

    • Kevin January 14, 2012, 1:06 am

      I’m with you on this doug_eike . Diversity may disrupt the focus of a blog but I guess it won’t hurt if you post something different once in a while. . .

  • Jon Anscher January 13, 2012, 11:48 pm

    Thanks for sharing this. I’m glad to hear there is some benefit to diversity. My blog covers a lot of different topics. I sometimes worry that I am covering too much territory. But they are all relevant to my interests and hopefully the diversity will bring a variety of people to read my work.

  • Dave Lucas January 13, 2012, 6:58 pm

    Great post, Nischala! I could have written it! It is the very code I blog by! 🙂

    (and to think people used to b***h about me being “off topic” and “uncentered” and “nicheless” tsk! tsk! tsk!)

  • Elaine January 13, 2012, 6:24 pm

    Hi Nischala,

    I loved this article. What I really liked was the fact that you stressed diversity. There is nothing more boring than seeing the same thing over and over online. There are way too many copycats online. To get real recognition you need to stand out from the crowd.


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