Good Content

Good Content as a Marketing Technique

Good content is the most essential key to internet marketing success. Without it, there is no marketing.  Whether you write it yourself, outsource it, or buy it (not recommended), you must have excellent content if you want to be successful.

Good Article Techniques

Articles should be short.  But, short doesn’t mean poor quality. You have to write articles that are informative and enjoyable to read.  They should, however, be short and to the point. As people get more and more pressed for time, they want the best quality article they can get so as to not waste their time on crappy stuff. Additionally, they want to get the content in just a few minutes.

To get good click through rates, you need to keep the article very short.  Experience has shown that articles of around 250-300 words get the best click through rates.  People want short, punchy, informative articles that they can read very quickly.  You want it long enough to portray the information you are trying to give, but short enough to keep their interest.

Some recommend articles of at least 400 words to give good content, however.  Around 400 words or so and attention begins to wander, so be aware you will have to have something valuable to say if you go over this word length.

There are many other technical things that can follow to really change your marketing techniques.

Here is an interesting link ( technical hacks for content marketing).

Personal Tone

When you write an article, in addition to being short and to the point, you need to write like you are writing a short note to a friend, trying to tell that friend about your idea.  Be aware that a blatant promotion of a product will turn people off. You can give valuable information, and then have them click through to more information and promote your product there.

Another point to note when writing articles is that, even though they are short, you include one really neat item of information, something of value.  The short, informative article with only one good tip that is covered well is much more valuable than a longer article that only recaps stale information.


Give your customer something of value in exchange for their taking time to read your article. Try to find that unique selling point (USP) for your articles just as you do for your product. This means you should find that one item of information that is not common knowledge around the internet scene.

Publishing Your Article

There are several avenues for getting your article before the public. Of course, your own website is one area of publication. But, for this to work, you will need to promote your site and get good rankings. This can be enhanced by publishing on other places as well.

Another area where you can get your article published is with article directories. This makes a good viral marketing, as others get your article and publish it on their sites, etc. This gives you much more exposure.

A blog is another area where you can get exposure. Find an area that relates to your product, search for blogs, and then submit your comments and articles, with the bio box attached to get your exposure. Most blogs allow this bio box or at least a link to your site.

The Bio Box

The final hint for writing articles for marketing is to have an appealing bio box to draw your customer into clicking through to your site.  A related picture in your bio box adds a great deal of interest and can greatly increase your click through rate. The picture makes your content seem much more personal. Even if a picture is not allowed, try to give a personal approach by suggesting they click through to your site for further information about a particular topic or question that your post might generate. Always make an appeal for the click through.

Wilson Maina is the owner of ModernDignity.com, where he shares unique, quality and informative information with the world. ModernDignity provide tips related to blogging, social media and technology.


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{ 18 comments… add one }

  • Justin Skiffington August 12, 2013, 8:36 pm

    Bio Boxes are a key element to your article marketing. People like to read articles from professional writers that has experience and knowledge on the topic they are reading. Most people read articles for information and they will check a bio box to see how the writer relates to the topic. If they believe that the writer is a good source for information. Then they will continue to look further through the writers resources.

    To be a successful article marketer you must take all elements of the article into perspective and be sure to have quality content to keep the reader interested through the entire article.

  • Jafar Dhada July 30, 2013, 12:39 pm

    Unique content is the new marketing nowadays in the YUG of Social media.

    So it is must to build quality backbone content to please our readers, it will grow our brand automatically!

  • Dan May 28, 2013, 2:36 pm

    While it is a great idea to get your article out in the public for many people to view through other websites and article directories, it is important to monitor which directories you are publishing to. You want to publish your articles to sources that have similar page ranks as your own website if you have one. It is not about how many links you have, but the quality of links that you have. Also keep in mind that this is process takes time, it is not necessarily the best to always look for the best page ranks, but sometimes page ranks that are similar to your own websites. In other words, dont ignore websites just because their page ranks are not the highest.

  • Dan May 21, 2013, 12:58 am

    THis is a good article with useful information. I believe that first of all you need to have excellent, geniune content. You need to write what’s on your mind in your own way without trying to copy someone else’s style. Furthermore, being true to yourself and others will result in great work that people will usually appreciate more. Cheers!

  • SteveC May 16, 2013, 5:06 pm

    Thanks for the great post about content! I think shorter posts are great because some people want to find out information, but don’t want to have to look very hard to find it because of a shortage of time. Great content also really helps people find your website or your article and gets people to interact more and stay longer because it’s interesting.

  • Mitz Pantic May 16, 2013, 1:11 am

    Unfortunately I cannot agree with short posts. I make 90% of my money from long articles. I also have short posts that do the trick but they do not last long in the rankings.

    If you get the right people to the right information they want as much info as possible.
    Mitz Pantic recently posted..Making Money from One Simple Content Marketing StrategyMy Profile

  • Tayyab Nasir May 14, 2013, 12:10 am

    Great article and nice and great information you have shared with us . Stay blessed and keep providing great content.

  • Harshit Singhal May 13, 2013, 9:40 am

    Good content is probably a marketing technique in itself, but marketing explicitly too is required as sometimes good content can go unnoticed.

  • Silviu May 13, 2013, 4:20 am

    Hi Wilson,

    Thank you for this concise but powerful article. I agree with you when you say it’s not a god idea to buy content. Even PLR is not so good as it used to be. There is one question I would like to ask you, though. One problem with article directories is that they have changed the rules somehow, lately. More and more article directories ask you to publish your article in their directory FIRST. Then you can publish it anywhere you want. They also have software that checks if your article was already published. If they find it anywhere on the Net they will reject your submission. What can we do?

  • Okto May 13, 2013, 3:39 am

    Hi Wilson,
    This is useful guidance for content marketing. Content marketing is one of the most efficient tools of website promotion, so our best tip is to start using it. Whether we write and publish our articles ourselves or we hire professionals to do that for us, good articles can boost our sales within a very short time.

  • Farrell Conejos May 12, 2013, 9:31 pm

    Hey Wilson,

    There is no denying that quality posts are the most effective way to generate traffic. Short and concise article posts with rich-filled information is most likely to be the ones that are hard to find since almost writers and bloggers think that article posts with words that ranges 500-800 words are the ones that can generate traffic for them. They tend to forget that quantity of words is different from quality posts.

  • Dylan Lott May 12, 2013, 4:17 pm

    Awesome approach to content. A big mistake that I see a lot of is forgetting that content truly is king. Making sure that your content is top notch is the first step you need to take in making your blog get more traffic. You can’t drive traffic to a poorly written and designed site, it’s counter-intuitive.

  • anis May 12, 2013, 10:14 am

    Quality content is very crucial if you want to succed in your blogging adventure, Thanks for sharing this awesome post with us have a great day ahead ! 😀

  • Eddie Gear May 12, 2013, 12:11 am

    Quality articles is the key to any blog or content marketing strategy success. If you are going to do online business, you better be good at writing and offering the best information you possibly can towards your business audience.
    Eddie Gear recently posted..Writing Effective Alt Text For SEOMy Profile

  • Irving May 11, 2013, 1:40 pm

    It is so true that readers need short, concise, and quality information in articles. In the age of instant technology, people don’t want to get bogged down in a lot of superfluous words. Good post.

  • Rishabh Misra May 11, 2013, 1:04 am

    Hello Wilson
    Great Article yes definitely good and quality content is very essential role play to every successful blog because reader or visitor want or need good content to fulfill his desire and he get good content so he come again and again your blog or site and of course through his mouth promotion more visitor come and like your content.
    Thank You

  • yogesh pant May 10, 2013, 9:12 pm

    yes, the lucid and brief article is what a reader wants. The personal tone of the article written helps in maintaining the required proximity with the reader and will help in the longer run. Nice post to enhance the earnings making use of the good content of articles,Wilson.

  • Ryan Biddulph May 10, 2013, 6:30 pm

    Hi Wilson,

    You have created a helpful blog post here.

    Short and punchy posts resonate with most readers. If you can create something which makes an impact you will attract readers quickly, as too many folks write in a wordy, roundabout style.


    Ryan Biddulph recently posted..Welcome to Online Business TipsMy Profile

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