Your logo is the foundation of your brand and image building campaigns. It enables your potential customers and target market to remember and recognize your business on your business cards, custom boxes for products, and during presentations.
However, it can happen only if your logo possesses a few effective qualities, otherwise it will only be a mere picture that no one will take notice of.
Qualities of a Good Logo Design
So, what are these qualities that can make your logo stand-out and grab the attention of your market? Remember, your logo has to be attractive, unique and effective. If your logo doesn’t look good, no one will bother to know more about your business. To grab the attention of your market, it has to be attractive. Your logo must be unique to build your business image in a unique way. It should also be effective and make people take notice of it. It should convey the message of your business clearly.
Now, what if…Your logo design fails to achieve all this? In this case, we will call it a “Bad Logo Design”, because its impact on your business will be very bad. If you own a giant organization with hundreds of thousands of dollars readily available at any given moment for branding, then you may make things normal again by redesigning another logo for your business and promoting it again. However, for start-ups, it will be a nightmare and a total disaster.
Let’s now discuss the consequences of a bad logo design.
1. A Bad Logo Design Can Distort Your Business Image
A bad logo design doesn’t represent your business correctly and plays a big role in destroying the image of your business. If the viewers are unable to find out what your logo represents, then they will make all sorts of assumptions. As a result, your marketing campaign will become a disaster for you and you won’t be able to fix the bad image that it will create.
2. A Bad Logo Design Can Have A Negative Impact On Your Business
No one wants to convey a wrong message through their logo. But, if your logo accidentally conveys a wrong or negative message, like promotes racism, makes fun of a group, shows hatred against a nation, then it will actually make people hate your brand. Of course you will never do this on purpose. However, even if it happens accidentally, it will have a negative impact on your business and you may never be able to recover from it.
3. A Bad Logo Can Slowly & Silently Damage Your Business
Many times businesses pay attention to all different details if their sales are not up to the mark, but they never realize that it’s their logo which is causing them trouble. They continue to use it and continue to scratch their head that why in the world all their efforts seem to be useless. This can cause a significant damage to your business, but it’s a shocking fact that a lot of businesses still don’t take their logo design seriously.
4. Cheap Logo Design Cost vs. Redesign Cost
Start-ups mostly try to save money by spending as less as they can. Due to their limited budget, they don’t want to spend a lot on their logo design and this is why they hire a cheap designer. Eventually, they realize that their logo is not helping, because it doesn’t look professional. So, they again search for another designer. However, this time, due to their previous bad experience, they search for an expensive designer and end up paying more than they would have by initially hiring a decent designer. Hiring a cheap logo designer in the beginning will actually cost you more in the future.
5. Your Branding Efforts Will Backfire
Commonly, after designing a logo, businesses like to get it printed on their business cards, letterhead, banners, posters, mugs, etc. to promote their business via different means. However, when you end up redesigning your logo due to its cheap quality, you have to get rid of all the stationery and other items that have your logo imprinted on. You will end up losing hundreds of dollars if not thousands. Plus, your marketing campaigns with a cheap logo design will also backfire and you will ruin your business image.
Avoid All This Trouble
As a start-up, you can’t afford to go through all this hassle. You can avoid all this simply by making a smart decision i.e. hire an experienced designer. It’s advisable to stay far away from cheap quality. Become a successful business owner and promote your business effectively with a top quality logo design.