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How Using Twitter Lists Can Help Your Business

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Twitter For Business

One of the most overlooked tools on Twitter is the Twitter List function. Twitter lists allow you categorize the people you’re following or interested in (you don’t have to follow someone to have them on your list), so that you can quickly access the information you’re interested in while cutting out all the other noise in your Twitter feed. Abby Gilmore urges that “They can also be shared with the public, yielding a range of marketing and branding benefits” in her recently published how-to guide, “Twitter for Business: A How-To Guide”.

Twitter lists can be used to carry out a wide range of business applications.

Twitter Lists for Business
Twitter Lists for Business

Here are just a few of the ways you can use Twitter lists for business:

  • Create private lists for sensitive tasks—Twitter gives you the option to create private lists that no one else can see. This is an ideal feature for tracking your competitors, monitoring employees, performing market research, and carrying out a range of other sensitive tasks that you don’t want others to know about.
  • Keep in touch with others in your industry—Networking with your industry peers can be very helpful for your business. But keeping track of all your peers and important contacts can be hard when you have a huge stream of Twitter updates coming from all different types of people. By creating a Twitter list devoted specifically to your industry contacts, you can simply view your list to see only those updates you’re interested in.
  • Give your clients some love—You can even use Twitter lists to promote your clients. By creating a list of your “Featured Clients,” you can give a little love to your customers, rewarding them for their loyalty to you. This goes a long way to showing your customers that you care and helping to keep them satisfied. However, this might not be a wise tactic for all businesses, as there are some cases where you may need to keep the names of your clients confidential. You’ll just want to keep this in mind.
  • Showcase your employees—If your employees Tweet on behalf of your company or you feel comfortable with them representing your company on a personal level, create a Twitter list for your staff. This is a great way for others to get to know the people at your company, helping to add a personal touch to your branding efforts.

Twitter lists can be very helpful for your social media marketing efforts, but you have to put some careful thought into how your company can best leverage the powerhouse social media platform to its advantage. This depends on your specific marketing objectives and your business’s demographic.

Do you use Twitter lists for your business?

Share your thoughts by leaving a comment below.

About

Elise is the Content & Marketing Manager at Vertical Measures, a website marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO.

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{ 36 Responses }

  1. Molita says:
    Yes...Twitter is certainly a very useful tool nowadays, especially when the rankings in search engines do take into account the number of tweets and visits etc.
  2. Pritam says:
    Twitter cannot be ignored by business, whether online or offline. You need to track what people are saying about you even if you are in traditional businesses.
  3. Suresh Khanal says:
    Thank you Elise, it was really an overlooked feature in twitter. I liked the idea of creating the list of clients and competitors. When you are tracking the voice of both sides, it would be great aid to take better decisions. I'm creating a list of guest authors of my blog, so that I can help them promote their recent post.
  4. Avelina Marshall says:
    Yes Twitter list definitely help you in receiving only the tweets of your interest. It lets you aware what your competitors are doing and what are they offering to their customers via tweet. And also as Manager or a leader you can judge what your co-ordinates are doing on twitter. What kind of messages they are airing. But this only help to maintain your account properly it directly have no effect on your account. What directly effect your account in rankings are your following and followers. Google checks either the person you are following and those who are following you relates to your theme or not. If yes it is positive sign for you in front of Google and if not then negative. So be aware while selecting your followers and following.
  5. Cale Pissarra says:
    I have been using Twitter for my blog, but it is a really great idea to use these lists here
  6. Zohan says:
    I never considered twitter list, never known this things yet :( Will surely make use of it from now. Thank you for this post.
  7. Maninder says:
    No doubt, twitter and its various functions including twitter list provides great help in promotion of offline or online business. I too gets lots of visitors to my site referred from twitter only. However, due to lack of time, I feel, I am still not able to use twitter quite extensively. Will see how soon I can catch up with the things at twitter. Nice writeup though. Thanx
  8. Agatha Tefora says:
    Hi Elise! Thanks. This is a great info and handy too.
  9. Jayant says:
    One of the great article on Twitter. I was showing less interest in Twitter now a days but your article with so good tips motivated me to get more from Twitter. Thanks.
  10. Gautam A D says:
    great article, elise. you have written very good points here. i will implement twitter lists from now on to interact with my people! :)
  11. Steve says:
    Great post!As you pointed out, twitter lists are a much overlooked tool. They can be linked and grow page rank and even get ranked high on google serp results. It would be foolish not to take the little time to set up a few lists, imo.
  12. Honest Jay says:
    I do Twitter lists sometimes. I think ideally, you should have everyone on some kind of list otherwise they're just not useful to you and you probably shouldn't be following them.
  13. Edgar says:
    Yeah, it's always good to segment people who you're interacting with. I personally didn't use Twitter lists yet, but i intend to do so soon. Thanks for sharing
  14. Gagan Arora says:
    all the twitter tips are nice and useful for business...
  15. Paul says:
    Twitter list works somewhat the same as an email list but the biggest difference is, all the people in your list will know exactly who you are and not just some spammer who get a hold of your email and send you a bunch of letters every week. Great tip mate, very useful :)
  16. Nicab says:
    I use twitter lists for my private use only. Seems they may serve as business tool. Thanks for sharing
  17. Matt says:
    Yes, I have found twitter lists very effective, particularly in the early stages when you are looking for people to follow who you hope will follow you back. They are particularly good for politically minded tweeps who almost always only want to interact with people on their side of politics. So, if you are a liberal, then just find some active liberal tweeps and look at their lists. You'll never run out of like-minded people to follow. Same if you are a conservative!
  18. Fran Aslam the Onlinewriter says:
    Elise I loved reading your post and it does notifies several tips to gain from twitter. Your list is handy for those who want to build a lit or have more followers. It can also be used for business branding or your own branding and then above all it is a special media, it is to good to spend some time and a few laughs with like minded people that you meet here. Fran A
  19. Extreme John says:
    Excellent tips for using Lists with business Twitter accounts. I just recently started using lists for my personal brand, now it's time to tie in some on my business accounts as well.
  20. Melvin says:
    You know what, I've used Twitter lists before but somehow got lost when the new Twitter layout was rolled out. I fully get your point and for me, the private list where I just include all my friends help a lot. At least my clients and some industry folks wouldn't really know my "inner" insanity. hahah,lol
  21. Johanna says:
    I haven’t been much active on Twitter, but I can see how lists can be very helpful in organizing and keeping in touch constantly and to get updates from anyone you want to learn from. Thanks for sharing!
  22. Kavita says:
    Hi Elsie, I have so far created lists to segregate people into their niche like super affiliates, bloggers, entrepreneurs which makes me easy for interaction on twitter but never thought it for promotion. Also, I have never created private lists. Now I will definitely look from a new angle. Thanks for the informative post.
    • Redlincook says:
      Yes, I've found it very useful and hope you will too!
  23. Conde says:
    I enjoyed twitter list, it is the best way to get connected to with and have a relationships with to whom you read their stuff and get a sort of wonderful information on what's there new to them. thanks.
  24. rohan says:
    I use twitter lists to make sure i don't miss tweets from folks I have the best relationships with. It could be to retweet and support their stuff, or just to make sure that I stay up on what they're doing. Great post!
  25. Jane says:
    Hey Elsie,I have never used Twitter lists and am never a fan of it. But I might now think of creating one. Let me see where it takes.Cheers, Jane.
  26. Vijayraj Reddy says:
    i use lists and its great feature by Twitter where we can separate clients, employees, etc...
  27. mike says:
    one of the most used social media of the younger generation is the tweeter. No doubt about it. Even celebrities have it! But little did i know that tweeter can also help a business increase. Thank you very much for the information regarding this matter. This will be helpful to those companies who have no tweeter yet because by knowing this i bet they will start creating their own tweeter accounts and use it for their business. It's a good thing about tweeter that it can be used for almost everything. Very nice post by the way;.
  28. Atulperx says:
    Always thanks to other users who retweet your messages and chat with them on regular basis. By this you can know them better and make good relationship too.
  29. S Emerson says:
    I have used Twitter lists for a long time to organize how I know people. Some of my new aquaintances I forget exactly how I know them.
  30. Dennis Edell says:
    I just restarted myself with twitter, but I've used lists in the past and plan to extensively in the future.
  31. DiTesco says:
    Always learning something new :) I do have lists but I use them primarily for my own use and never really have given it "that" business insight. Something to look forward to this upcoming days. Thanks
  32. Ryan Biddulph says:
    Hi Elise, I have one list now but want to expand some. As you note, creating lists is an awesome way to cut through the noise present in most general feeds. Most tweeters focus on one-way-street tweeting, not exactly the most informative, engaging style. Build specific lists of people who provide actual value, people who you trust. This will help you big time in the productivity department; no need to sift through affiliate link after affiliate link in your timeline. Thanks for sharing. Ryan
    • Redlincook says:
      Yes, its especially helpful if you have very distinctly different interests or business verticals of people that you follow. This helps to organize the chatter.
  33. Henway says:
    I find Twitter lists incredibly useful in filtering messages from those that I want to read less often, and focus more on those I want to read more often.
  34. Morgan says:
    I LOVE Twitter lists and they've become a very handy tool for building my followers and for business contacts. Great post, Elise!