Continued evolution of virtual world is not something that amazes most of us, what does so is the pace at which it keeps growing. Just have a look at the emergence and growth of Social Media. It has gone to an extent where the lines between SEO (Search Engine Optimization) and SMO (Social Media Optimization) are getting blurry with every passing day.
Initially, it took a lot for SEO experts to accept the fact that social media factors do have a significant impact on search rankings. They did not feel very convenient in accepting the fact that something other than “links” can affect search rankings and they did not want to see the impact of their conventional website link building diluting one bit.
SEO And SMO Hand In Hand
However, now, when most of SEOs believe that they do impact search rankings, their focus on conventional means of improving search rankings is a bit changed (“improved” might sound more appropriate). It has occurred to most of the SEOs that it takes an effective combination of social media as well as conventional SEO tools to get high page rankings in search engines.
This post, however, offers more help to those SMOs in learning few absolute basics of SEO, who want to seek people’s attention and attraction using social media platform to increased degrees. This post provides such SMO oriented marketers with a checklist of ways they might resort to before and after expertly promoting interesting content on social sites like Facebook and Twitter.
Keyword Research – As Important In SMO As In SEO
Keyword Research – a term very much familiar to those concerned with SEO. However, people looking to market effectively through social media platforms should also heed towards it greatly, as research suggests it also serves greatly for SMO purposes as well.
After getting it cleared that current ranking mechanism of Google takes into account your efforts in social media as well as your conventional approach, getting into appropriate keyword research becomes quite mandatory. Google Adwords is a tool that serves a world of convenience for appropriate and effective keyword search and the best way to make use of those keywords is by using them appropriately in title tag. Title Tag is considered to be carrying highest value in On-Page SEO factors.
Some people tend to underestimate the significance of meta description on social media platform, thinking it would not help them get a higher PageRank. However, most of the social media tends to use meta description by itself. Facebook can be the best example. Every time you furnish a link to your Facebook wall, it automatically seems to pull the title tag as well as meta description and asks you to choose a suitable image. Therefore, meta description cannot be taken for granted on social media platform as well.
Convenient Linking Options For Your Content
The more your content in social media is convenient to link and share, the higher will be your fan following. Adding sharing options of popular social media sites like Facebook, Twitter, and Stumbelupon will definitely make people easily get attracted towards your content. This is an aspect that any visionary social media marketing firm is not going to undermine.
To wrap up the conversation, Google (and other search engines as well) are now more than happy to consider the effects of conventional SEO tactics as well as rapidly developing SMO techniques. For wise marketers, the best option is to get the best out of both by learning about both of them.