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Listening Is The Key to Social Marketing

June 15, 2016 - Last Modified: June 17, 2016 by Pete Detlef

Listening to customers

In many ways, the key to social marketing is listening.  In a social marketing world, the way we listen to our market is far more important than how we speak to it.   We need to listen to customers to understand their needs, identify how to promote products and services and stay current on trends influencing […]

4 Top Industry Tricks to Increase Your Website Traffic

March 2, 2013 - Last Modified: March 2, 2013 by Joseph Stark

If you have a website, you know the most important thing is traffic. You need people to come to your website. Whether you have a blog and need readers or you have an online store that needs sales, traffic is the measure by which a website’s success is measured. Every day online businesses are competing […]

11 Awesome Tips for ‘Business Casual’ Writing

October 27, 2011 - Last Modified: October 27, 2011 by Melody McKinnon 1,848

Business Casual Writing

I love how social marketing is allowing us to get to know businesses on a different level, but I think many business writers struggle with that happy medium between being professional and being approachable.  While a relaxed, casual style is often encouraged in today’s social online environment, ‘relaxed’ has somehow been interpreted as ‘anything goes’  […]

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