What is content marketing? According to Matthew Capala, Adj. Professor at NYU and the Head of Search at Profero: Content Marketing is defined as the creation and sharing of content to attract and engage a specific audience. Content Strategy is defined as planning and creating scalable and repeatable content that is share-worthy and link-worthy with a defined audience. […]
Tips to Follow Illustrating Your Articles
Being a successful blogger revolves around creating the kind of textual content that your readers really want to see, but there is more to catching eyes and minds than simple words. No matter what niche you call home, graphics, photographs, and other forms of imagery are crucial to capturing the attention of your visitors. Sounds […]
An Update on Latest SEO Tools
The year 2013 was marked with invention and innovations in a multitude of tools used for Search Engine Optimization. Established SEO giants like Majestic SEO, Raven Tools, and of course, Google rolled out a number of new products and services. Some also made pragmatic changes and upgradations to the already existing SEO tools. Here are […]
Fostering Symbiosis in a Digital World
Every Flower Needs a Bee: Fostering Symbiosis in a Digital World. The last post I published here was How to Hack Your Klout Score so I wanted to write a post that will help you spend your time in a more valuable way. This post is about the driving principal I think SEOs, SEO Agencies and […]
Search Engine Optimization Guaranteed To Work
There is only one kind of search engine optimization guaranteed to work —help search engines make more money. Search engines work by helping other people find what they want, so you have to produce content people want to consume, and then you have to help the search engine tell the consumers about your content. Sound […]
Business Bloggers, Are You Ready for a New Kind of SEO?
The Internet is evolving. If current trends in mobile technology, social media, and profiling continue, the way people search for, consume, and share content will look very different in another year or two. The question is: are you ready for it? The Changing Tides of Content Marketing You probably clicked on this post thinking it […]