What is content marketing? According to Matthew Capala, Adj. Professor at NYU and the Head of Search at Profero: Content Marketing is defined as the creation and sharing of content to attract and engage a specific audience. Content Strategy is defined as planning and creating scalable and repeatable content that is share-worthy and link-worthy with a defined audience. […]
About Daniel Lee
Dan Lee is an SEO enthusiast and practitioner. Recently graduating from Syracuse University, class of 2013, he is currently working at Profero, a global digital ad agency. He is also a contributing editor to the SearchDecoder.com blog.