If you have a website and haven’t come across the word “SEO” over the period of time you assumed ownership of such site, chances are that you’ve not started out in the real world of online marketing. You may want to ask why! The reason is quite simple, “SEO” was initially one of the most […]
An Insight into the Phenomenon of Credential Scores and its Implications
One of the biggest challenges faced by search engines, and the question that haunts online marketers is how search engines rank a website, or the content shared on other websites like social media and other blogs. Previously, marketers had assumptions about how Google ranks the content, and with the introduction of Google+, the process has […]
Why You Need Effective Web Copywriting Strategies
Web copywriting is not always easy, and that is why some people prefer to get professional SEO services to help them out. Good copy is necessary because it makes it easy for your target market to understand how your site works and how it can help them. One of the main goals of web copy […]