Having online store now is not a piece of cake. The competition is enormous and the amount of rivals increases with every day. It looks like you are doing it all right: you have a nice design and high quality goods, but for some reason success and huge revenues are not coming to your store. […]
How to Identify a Hungry Market For Your Next Digital Product
Creating the best product possible is what all digital product developers strive for. After all, first impressions count, right? And I think it’s only fair to inform you that if your product is inferior, your customers will be happy to let you know about it. They’ll also let all their friends know as well, and your […]
Jaw-dropping Digital Marketing Stats and What They Mean for You
As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, “…Really??” So recently I set out to document all of those “really??” moments by collecting compelling, action-able, and downright jaw-dropping […]
Why Your Email List Has Zero Business Value (And What You Can Do About It)
When you’re building an online business or, more specifically, selling digital products like eBooks, video tutorials, email courses, webinars etc., one of your fundamental requirements is building an email list. You need people on your list so that you can build relationships, bring repeat traffic, and generate sales. If you ask any expert for list […]
The Seven Cardinal Sins of Content Marketing
Writing great content is vital; it ensures that you are able to build a relationship with your readership and transform them from passers-by into customers and evangelists. Here’s the slightly darker side of content marketing and what you should try to avoid: 1 – Underestimate the influence content has (Gluttony) It’s easy to devour what […]
The Don’ts of Email Marketing
We have gone through the holiday season, the busiest time of the year for shopping, both online and offline. If you check back your inbox to the month of November, you will see the majority of the emails will be from the companies and stores offering special deals and discounts or the companies who have […]