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Why You Should Invest in Content Marketing More than Paid Advertising

July 29, 2017 - Last Modified: July 29, 2017 by Rahis Saifi

Invest in Content Marketing More than Paid Advertising

Believe it or not, digital marketers know the trick of constantly balancing challenging deadlines, extract value of less-than-ideal budgets and produce instant search engine visibility under complex situations. Digital marketers often use online ad networks including Google AdWords, Facebook Advertising, and LinkedIn Ads to increase their website’s visibility and meet the bottom line. Google AdWords […]

Good Content as a Marketing Technique

May 10, 2013 - Last Modified: May 10, 2013 by Wilson Maina

Good content is the most essential key to internet marketing success. Without it, there is no marketing.  Whether you write it yourself, outsource it, or buy it (not recommended), you must have excellent content if you want to be successful. Good Article Techniques Articles should be short.  But, short doesn’t mean poor quality. You have […]

5 Major Benefits of Guest Blogging

August 1, 2011 - Last Modified: August 5, 2011 by Eric Siu

Guest Blogging

What began on America Online as a teenage fad has expanded into a full fledged marketing technique with its own lingo and celebrity subculture. Bloggers are the gatekeepers of the opinions of the Internet, and guest blogging is not only an honor, but can also be a bonafide business enhancer. Guest blogging here will be […]

Marketing Your eBook as an Audiobook

May 18, 2011 - Last Modified: April 1, 2014 by Morgan Barnhart

We are a society of “GO GO GO.” People want their information NOW, and they want it in any format they so choose. This is especially applicable to the internet realm, including your eBooks. Options Think about the publishing industry. They offer hardback, paperback, electronic and audiobook versions. Sure, they don’t all come out at […]

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