It’s no secret that more and more businesses are starting to recognize the value of blogging. Companies now see that blogs aren’t just some “dear diary” sites for the self-absorbed; rather, blogging is a legit and highly effective marketing tool that can be used to engage customers, increase leads, and boost site traffic. Indeed, business […]
5 Fresh Ways to Improve Your Content Creation Strategy
Creating quality content is crucial to any business’ marketing campaign, persuading its target audience to purchase its products while establishing the brand’s uniqueness and expertise in the industry. Therefore, it is imperative that businesses pursue content creation in a strategic fashion without merely echoing the competition’s, in order to ensure that the marketing campaign runs […]
5 Tips to Cold Pitch Interviews for your Blog
Whether you are interested in boosting your traffic, getting more credibility or connecting to an expert, interviews are good for your blog. But how do you get people to say yes to being interviewed by you? When I decided to create an e-course that would help solo business owners improve their businesses, I knew that […]
3 Deadly Twitter Sins To Avoid
Twitter is great tool for businesses, that’s something that can’t be disputed. But only when it’s used correctly. With such public exposure, businesses on Twitter can fall foul to criticism and a bad online reputation. The tips below can help guide you so Twitter becomes less of a minefield and you and your businesses reputation […]
Microsoft and Skype – What is the Connection?
Over the last 6 years phone service over the internet has grown in leaps and bounds. I remember when making calls home from college for 7 cents a minute after 7PM was a huge deal. And of course when the whole idea of a flat rate for unlimited calls was introduced, I thought it couldn’t […]
What Social Media Etiquette Is… and Isn’t
As more and more businesses and self-employed professionals head online, heeding the call for all things social media-related, there seems to be some confusion regarding what is considered both acceptable and commendable behavior in social media circles, versus what is looked at as unnecessary, annoying, or just plain offensive. Many writers and bloggers have made […]