As a business blogger, you’re not expected to have the persuasive skills of Socrates. Still, you need something of an ability to win people over with logically sound arguments. Below, find a few of the most common traps of weak logic that can destroy your credibility. Many of these business fallacies are the product of […]
How To Build Online Relationships And Why
In our day to day lives, small business owners come across a wealth of people. If we work from home, we end up building relationships with everyone around us, from the postman/woman who drops off parcels of business cards, right through to the various tradespeople who pop in during the day to check meters or try […]
How to Fearlessly Build an Online Business that Generates Passive Income
Building passive income online is not for the faint of heart. A leap of faith is required, in that the work you are doing today will actually pay off tomorrow. Of course in business, nothing is guaranteed and there is always going to be some risk of failure. You may have very little support for […]
3 Simple Steps to Producing Higher Quality Leads
Believe it or not, Marketing can have a profound effect on the success of Sales. Marketers are responsible for generating leads for Sales to close into paying customers. They are also responsible for the types of leads they send over to Sales and when they decide to send them. Marketers should not only be focused […]
Yelp IPO: Did Social Media Manipulate Stock Prices? Find out in Future of Engagement!
Yelp’s share price jumped from fifteen dollars per share to twenty-five dollars in what became the biggest single-day increase on the day of IPO for any web company in 2012. Yelp got heavy criticism for not even being profitable, despite having been around since 2004. However, most of the social media response and much of […]
Internet Users Love Videos – So What Are You Going to Do About It?
The numbers are in, and the verdict is clear – America’s internet users love watching videos online! How much love are we talking about here? According to the latest numbers from the comScore Video Metrix service, Americans watched 40 billion videos online in January. And, we’re not talking about a group of nerds, holed up in […]