An infographic is information represented in graphic format. So, in effect, it combines two powerful mediums of communication, mainly text and images to deliver the requisite information to the reader. But, an infographic doesn’t just deliver information to the target audience; it does so in a manner that is highly engaging. In a world where, […]
Challenge: Brand Your Business!
When ambitious men and women with limited resources start a business, the focus is usually on ensuring a quality product or service, and acquiring more capital to keep the business running. What is set aside is the just as important process of branding. A business without a clear identity will not be successful no matter […]
The Yo-Yo Ma Guide To Building a Brand Name Online
I’m pretty snobby when it comes to music. You’d think I love all classical music with that statement, but it’s actually the opposite. I was pretty much convinced that classical music wasn’t for me, until my last ditch effort to go to a Yo-Yo Ma concert turned things around for me. I had heard great […]
The Importance of Creating a Killer Logo Design
Whenever I start a new web site or blog that I am planning on building into something big and eventually an “authority” site, one of the first things I do is make sure I have a great domain name, but also an excellent logo design. I want to launch my site with a killer logo […]
How to Develop a Reputation for your Blog – A Quick Guide
Who doesn’t want their blogs to shine? While some do, others are relegated to the dustbin of history. Now, here’s the thing. Your blog definitely needs to be well written for it to succeed but, just a well written blog is not something that is going to help your blog achieve the kind of success […]
Do You Follow The Right Twitter Feeds?
As a busy, growing company, you don’t want to waste your time sifting through tweets to find something helpful. More often than not, a company’s twitter feed is controlled by a single individual who uses it to tweet personal messages. You don’t care about @tonysmith’s birthday or @MaryQ’s new baby. Luckily, you’ll find a few […]