Everyone wants to be awesome! Whether you’re reading this as a Writer, Blogger, Marketer, Entrepreneur, or Dentist; we want to be awesome at what we do. We want to become an awesome parent and an awesome friend, a person with awesome qualities and awesome ideas. Most people aren’t awesome, though. They’re not awesome because they don’t […]
The Iceberg: Why To Create Category, Not Brand?
Do we have an answer to the question “Which came first the chicken or the egg?” No but, today, we have an answer to another question. Tell me, what comes first? The brand or the category? Category>brand>category>brand? Well, some marketers think that brand comes first and category second. (In fact, the opposite is true). They […]