When I first commissioned a telemarketing company, I was seduced by the glamour of their offices, even though they were based in Swindon (if you’re not UK based, imagine Scranton but with more roundabouts). I was seduced by the sales patter, and I was seduced by the pool table that the telemarketers were able to […]
Optimising Content for B2B Websites
For too long, marketers have been saying that content is “king” without really knowing what that means. Far too many marketers have produced far too much content that largely gets ignored. Far too many marketers don’t produce enough content., and far too few marketers realise the importance of communities in which to distribute their content. […]
B2B Content Marketing on a Shoestring Budget
For various reasons, B2B marketers have been among the slowest sets to adopt effective content marketing strategies. Before blindly submitting their contact info to a website, customers want to learn more about the company with which they may do business. While customers want more, and turn to online white papers and demos to conduct pre-purchase […]